Original title: Návrh marketingové strategie v elektronickém obchodě
Translated title: Purpose of Marketing Strategy in E-commerce
Authors: Kulhánek, Jan ; Paďourová, Veronika (referee) ; Kříž, Jiří (advisor)
Document type: Master’s theses
Year: 2010
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]

Keywords: advertisement; analysis; e-commerce; e-shop; history.; Internet; marketing; promotion; SEO optimization; strategy; analýza; e-commerce; e-shop; historie.; Internet; marketing; propagace; reklama; SEO optimalizace; strategie

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/11429

Permalink: http://www.nusl.cz/ntk/nusl-606991


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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