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How selected online media report about death of czech athletes?
Řehák, Matěj ; Macková, Veronika (advisor) ; Chladová, Marta (referee)
Czech football players František Rajtoral, David Bystroň, Pavel Pergl and hockey player Adam Svoboda have all lost their lives in time period between years 2017 a 2019. All of the mentioned deaths were caused by suicide. Death and suicide discourses are both very sensitive topics in media, although they are quite common. There are not even much handbooks or manuals how to cover these incidents properly. Ethical and moral codex plays a much bigger role here because of sensitive perception of death and suicide in society. Media still try to be more popular than their rivals, thus they turn to tabloidization even in reports about deaths of athletes. These incidents meet usual news values as negativity, surprise and relationship to elite people, so they are usually very popular. Responsible journalism and cautiousness are necessary in these cases, otherwise there is a risk of misinterpretation of reality between media consumers and also have negative impact on people suffering from suicidal tendencies. Research of this essay focuses on analyzing the articles about mentioned sportsmen, which should reveal problematic aspects of professional news reporting about these kinds of events.
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Communication of selected companies in online and offline environment (illustrated on enterprises České dráhy, RegioJet and Leo Express)
Stará, Anika ; Schneiderová, Soňa (advisor) ; Jirků, Jan (referee)
This diploma thesis which is titled Communication of selected companies in online and offline environment (illustrated on enterprises České dráhy, RegioJet and Leo Express) aims to map the communication activities of the mentioned carriers on online and offline media platforms in the Czech environment. In the theoretical part is defined the basic terminology of analyzed issues, above all from the area of communication, media, marketing and partially also from the perspective of linguistics. The practical part besides the methodology includes a presentation of the analyzed companies, České dráhy, RegioJet and Leo Express, and also a descriptive analysis of their presentation or more precisely communication activities on various media types and platforms - for each of the mentioned companies separately. Furthermore, in the practical part there is a comparison of analyzed companies, based on the results of descriptive analysis and there is also a description of an additional quantitative analysis - a questionnaire survey, which was answered by a total of 808 respondents of all ages from all over the country - so in this case from the customer's point of view. At the end of the practical part, the results are summarized and evaluated, and besides, there are also from them following recommendations -...
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The influence of online media language on language of print media for example "Lidové noviny"
Zavadilová, Michala ; Klabíková Rábová, Tereza (advisor) ; Malý, Radek (referee)
This thesis focuses on the influence the language of online media has on the expression of printed media on the example of Lidové noviny newspaper and the Lidovky.cz server. In the theoretical part, this work describes media product and content, style and language of news reporting and opinion journalism, the selection of language devices which are further defined, and the editorial preparation of texts. The empirical part offers an insight into the operation of the newsroom of Lidové noviny and of the server Lidovky.cz and marks their connectedness as well as their differences. Furthermore, this work identifies the language devices appearing in news reporting both local and foreign sections based on a qualitative analysis. Singular language devices are investigated in printed Lidové noviny newspapers from years 2014 and 2019 and in the content of the Lidovky.cz server. The research sample consists in the case of Lidové noviny of the first Monday issue of each month in the respective years. Comparisons within the framework of the specific language devices appearing in the selected research sample are then provided based on the results and their interpretation. In the conclusion, the main results of the singular language categories are summarized after the comparisons between the above-mentioned...
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Hyperlocal Media in the Czech Republic
Němcová, Alžběta ; Jirků, Jan (advisor) ; Just, Petr (referee)
The aim of this master's thesis is to introduce hyperlocal media in the Czech Republic. In the theoretical part, the topic of hyperlocal media will be presented from the viewpoint of professional and citizen-journalism, user-generated content, participatory culture, role of watchdog and civic engagement. This thesis will also provide a definition and specification of hyperlocal media, circumstance of origin, their position, financial site and their future. Furthermore, another part of this thesis will also introduce some of the external projects, whereas the practical part will carefully examine fourteen hyperlocal media bodies in the Czech Republic; one medium of each region of the Czech Republic respectively. Specifically, the analysis is aimed towards graphical editing and thematical structure of hyperlocal media. The second practical part offers qualitative analysis of semi-structured interviews with the creators of the investigated hyperlocal media. The subjects of the interviews are primarily from the point of view of motivation, financial site, position and future of hyperlocal media. Based on the analysis, common elements and new findings of czech hyperlocal media will also be presented. A further important factor, besides the analysis results, is the complete list of all hyperlocal media...
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The Champions Hockey League in the Czech Media
Zelenko, Anton ; Trunečka, Ondřej (advisor) ; Macková, Veronika (referee)
After many attempts to create a traditional ice hockey competition among the best European teams, club leaders and shareholders created the Champions Hockey League (CHL) in 2014. Since the very beginning of the competition, the CHL has not only evoked positive reactions, but also controversies. One of the critical points in its history was when several clubs refused to play in the league due to financial losses. Despite several affairs, in which also the Czech teams were engaged, the CHL still exists, offering attractive cash rewards to the participants as well as winners. The greatest satisfaction from the Czech point of view was in 2017, when Sparta Prague participated in the finals. This diploma thesis examines the media reflection of CHL on news websites iDNES.cz, iSport.cz and Sport.cz between the first season of 2014-15 and the 2017-18 season. It shows how the reputation of the league has been changing in Czech medie through the years, comparing successful season of Sparta Prague with other periods of research. The result is that even after the appereance of Sparta in the finals in 2017, the players still consider the Champions League as a preseason tournament, as well as media keep referring about its long-term problems.
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Marketing communication of the Czech Baseball association
Rovňanová, Michaela ; Voráček, Josef (advisor) ; Procházka, Jan (referee)
Title: Marketing communication of the Czech Baseball Association Objectives: The aim of this work is to submit suggestions and recommendations for improvement of Czech Baseball Association marketing communication. Proposals and recommendations will be formed on the basis of an evaluation of the current situation of the Association's marketing communication. Methods: Both quantitative and qualitative methods were used for data collection. The biggest benefit was the personal questioning of fans at the beginning of the Czech major league, on the basis of which a questionnaire for electronic interviewing was set up at the September final matches of the baseball league. For more information about current marketing communication was used an analysis of internal documents, websites, social networks, and a participant observation of the Czech Baseball Association strategic marketing meeting was conducted. A semi-structured interview with an expert was also conducted on the topic of marketing communication of Czech Baseball Association. I compared the obtained data on marketing communication in selected periods and evaluated them. The theoretical part was elaborated on the basis of study of professional literature. Results: Federation has a great potential because it only uses marketing communication in a...
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Traditional media and its battle against fake news: the case of BBC, ARD and Radio Free Europe
Čáslavská, Veronika ; Moravec, Václav (advisor) ; Osvaldová, Barbora (referee)
This thesis examines how traditional media could reinforce its position as a reliable source of information, overcoming the huge amount of misinformation in public space. First, the thesis analyzes the concept of fake news, examining different concepts of this expression across American and Anglo-Saxon environments. In the following chapters, the thesis presents a link between trust in media and the spread of fake news, outlines psychological factors that allow for fake news to be spread easily and highlights the role of media literacy. Next chapters list the specific ways in which traditional media can fight against fake news, for example through slow journalism or factual verification. That is how the thesis gets to the three analyzed fact-checking departments, which were established as a part of foreign traditional media: ARD Faktenfinder, BBC Reality Check and RFE / RL / VOA Polygraph.info. These departments were founded between 2015 and 2017 and perceive verification of information as an independent journalistic output. Using semi-structured interviews, the thesis examines how these departments work, how they define fake news, what are their future plans or whether they actively contribute to the development of media literacy. Comparative analysis has shown that none of the departments has...
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The transformation of editorial routines in the online media in consequence of the expanding video content
Svobodová, Lucie Magdalena ; Géla, František (advisor) ; Němcová Tejkalová, Alice (referee)
The aim of this thesis is to analyse videocontent on three Czech online media and describe how owing to video production the journalistic routines have changed. Because of growing videocontent on the news websites journalists often have to master skills which were not necessary for their work before so their work routine is being changed. In the newsrooms which produce videocontent there is a higher level of multiskilling - the workers often have to do more tasks altogether. Except for these changes the author focused also on the journalists and how they see the changes of journalistic routines themselves and whether they like them or not. Among the explored online media there were Seznam Zprávy, Deník.cz and Blesk.cz. The method of the research was a content analysis and semi-structured interviews with journalists from the chosen newsrooms. The results show that because of expanding videocontent the journalistic practices indeed have changed, which the journalists are getting used to though, and some of them even appreciate the higher level of multiskilling.
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Starting Televize Seznam - A new internet media distribution channel
Šťastná, Zuzana ; Miessler, Jan (advisor) ; Horký, Petr (referee)
The bachelor thesis called Starting Televize Seznam - A New Internet Media Distribution Channel is dedicated to the newly established TV channel which was launched in 2018 by Czech internet company Seznam.cz. The entrance of internet company to the field of television broadcasting is not very usual. In the age of digital technology boom, the process of media expansion is in most cases opposite. More often, TV stations launch their web versions and social networks on which they provide content that is the same as in broadcasting or in some way enriched. This results in the media convergence, changes in media production and also in media professions. At present everyone is online almost continuously on a mobile phone, it is more important for media companies to offer users more diverse content anytime, anywhere. The audiences have undergone significant changes mainly due to a network media. The users can choose what to watch or read anytime in the day. In addition they can interact with the content or even produce it. The thesis reflects on why Seznam.cz launched the so-called old media, when according to some lay estimates the television will soon cease to exist. It answers the question of whether this is an unusual step took by the Czech internet leader, or if it complies with the modern...
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Czech sport media coverage of women during the 2018 Winter Olympic Games
Hřebenářová, Lucie ; Crossan, William Morea (advisor) ; Sekot, Aleš (referee)
Title: Women in Czech sport media coverage during Winter Olympic Games 2018 Objectives: Main objective of this thesis is to analyse gender inequalities in Czech sport media coverage during Winter Olympic Games 2018. Compared with previous studies I will find out, if there occur women discrimination in the Czech sport environment and how it is being demonstrated there. Methods: For realization of this research was used a quantitative and qualitative content analysis. There were chosen several indicators to be searched for based on previous studies. As a research event were chosen Winter Olympic Games 2018. The analysis was made on two Czech sport online sites respectively sport.cz and sport.idnes.cz. Results: Overall results showed higher internet coverage for men. However, when compared to the percentage for participants by gender the results came out surprisingly better for women. The results about the length of articles were also in favour of men. More active sporting photographs came out for man and more inactive photographs still in the sport environment were found for women. The most mentioned sport was ice hockey. Within the qualitative analysis there were found several gender inequalities, however, compared to the previous research, it could be said that the chosen Czech sites are gender...
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