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Who are we and who are we becoming within social network sites?
Trachtová, Veronika ; Minařík, Karel (advisor) ; Šlerka, Josef (referee)
The presented thesis aims to analyze the impact of social networking sites (SNS) in shaping our identity. Especially in the context of changes in everyday life caused by significant increase of SNS users. Unlike previous forms of online identity the identity of SNS users is anchored in the reality. Therefore our identity performance in this environment is closely tied to our real identity and real social network. Part of the thesis describe the influence of real social network on our lives, particularly the strong of weak ties is discussed. The analysis is focused on the processes and forms in which is our identity constructed and manifested within social networking sites. Detailed consideration is aimed on narrative and fragmentary characteristics of such identity. Also the consequences of total indexing of user-generated content and its persistent features are examined. This topic is followed by setting the framework of reputation management and protection of personal data. The findings of research present the forms of user identity on Facebook, the use of privacy settings and in particular the importance of the size of the networks of friends. The relationship between socialization in SNS and in the real world is described.
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Comparison of marketing communication of Hyundai, ŠKODA AUTO and Peugeot on the Czech market
Klofcová, Veronika ; Halada, Jan (advisor) ; Obluk, Ondřej (referee)
In the first part of bachelor's thesis "Comparison of marketing communication of Hyundai, Peugeot and ŠKODA on the Czech market", the general topic including theoretical background of international marketing is brought to the attention. Furthermore, specific aspects of the Czech automotive market are presented and the three brands are introduced. The second part is dedicated to description of selected marketing activities of the brands (closely looking at corporate identity/corporate design, television commercials and online communication) and their comparison based on predefined standards. The third part of the thesis is partially returning back to the first part and the established implications of doing business in a foreign country. It tries to determinate, whether the specific characteristics of the home countries are reflected in the communication of the brands, as descripted in the second part. The selection of Hyundai, Peugeot and ŠKODA was based on the fact that the brands are similar to each other in certain aspects (target group of customers, production sites in the Czech Republic), but completely different in others (history, country of origin). At the same time, belonging to different groups, the brands are directly competing with each other.
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Social Media and teaching and learning French as foreign language
Hunalová, Nikola ; Suková Vychopňová, Kateřina (advisor) ; Klinka, Tomáš (referee)
The aim of this master thesis entitled Social Media and teaching and learning French as a foreign language is to find the elements which connect teaching and learning French as a foreign language and social media. The theoretical part is based on the definitions of foreign language didactics and teaching French as a foreign language. It describes in detail the current approaches in teaching foreign languages and competencies suggested by the Common European Framework of Reference for languages and Framework Education Programme of the Czech Republic. Then, social media are introduced theoretically. The theoretical introduction is followed by the presentation of concrete social networks and the statistics of their use. The next chapter is dedicated to communication which unifies these so far separated fields of the diploma thesis. Finally, the thesis summarizes the potential and the dangers of social media for teaching and learning French. The practical part focuses on the analysis of selected French coursebooks and enumerates the examples of online communication and social media in these teaching resources. Then, a list of educational profiles on social media is presented. This is accompanied by profiles that are not educational at first, but their content can be used for teaching and learning...
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The role of video app Zoom and its influence on users during the COVID-19
Pavlíková, Eliška ; Švelch, Jaroslav (advisor) ; Cebe, Jan (referee)
This thesis focuses on early beginnings of a video conferencing platform Zoom, its development and enormous rise during the global pandemic of COVID-19 disease, and on its influence on users. It focuses particularly on millennials who are already familiar with this kind of technology. The aim of this work is primarily to determine the effects of Zoom, as a video conferencing platform, on user's activities because they were used to perform them in a physical contact with other people. However, due to restrictions resulting from epidemiological measures, participants were forced to move their activities to the online environment. The thesis focuses on answering these research questions: How do people's behaviour, perception of the situation and their self-presentation change when using Zoom in comparison to a face-to-face meeting? How have the activities of users changed while using Zoom, due to COVID-19, namely March to December 2020? How and for what reasons do users use Zoom? How do users perceive Zoom's affordances? In order to answer these questions, qualitative research was conducted using semi-structured in-depth interviews. These were attended by ten respondents who regularly use Zoom for a certain activity that was carried out in personal before the pandemic. Respondents were millennials,...
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Analysis of online communication of Bagind
Pavelková, Kateřina ; Schneiderová, Soňa (advisor) ; Klabíková Rábová, Tereza (referee)
The bachelor's thesis called "An Analysis of Online Communication of Bagind" describes and analyzes online communication of the brand. Due to the ever-increasing number of Internet users, online communication is becoming more and more important. The first part deals with the description of the communication mix, online communication and its specifics, as well as the importance of public relations in the communication of organizations. The second part of the thesis is focused on the introduction of the Bagind brand, its target group, and a brief analysis of online communication of two main competitors. The last part of the thesis contains a description of online channels and tools used by the Bagind brand and a content analysis examining selected content. A chapter with suggestions for improving online communication of the brand is also included. The conclusion summarizes the results of the analysis and the proposed recommendations.
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On-line marketing communication
Kollár, Jan ; Chlebovský, Vít (referee) ; Schüller, David (advisor)
Obsah této bakalářské práce se zabývá marketingovou komunikací obchodů EXE Jeans. Tyto obchody prodávají smíšené zboží od více značek a jsou rozšířeny v oblasti celé České republiky. V první části práce jsou pokryty a vysvětleny teoretické pojmy úzce spjaty se zadaným tématem. V druhé, praktické části se pak dále zaměřuji na analýzu současného stavu vybrané společnosti, jejího prostředí a možných zlepšení v návrhové části, které jsou hlavním cílem této práce.
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Marketing communication of the TJ Sokol Nové Veselí handball sports club
Straková, Karolína ; Voráček, Josef (advisor) ; Crossan, William Morea (referee)
Title: Marketing communication of the handball club TJ Sokol Nové Veselí Objectives: The following bachelor thesis is focused on creating the measures and concepts of marketing communication of the handball club TJ Sokol Nové Veselí which will lead to its improvement. Methods: Quantitative methods - such as analysis of documents and various texts, official websites and social media profiles - were used in the practical part of this thesis. Marketing research is also based on semi-structured interview with the deputy chairman of the club, and semi-structured interviews with three fans of the club. Results: This thesis has revealed that the club does not use communication tools as effectively as it could due to its capabilities. The result of this work is the concept of possible improvements, which were involved in the marketing communication of the club during the creation of the concept itself. It was mainly about improving communication with its fans on individual profiles on social networks, websites or in direct communication. To maintain the positive development of changes, it is important that there is appointed employee working in the club who will work actively in this area. These suggestions led to improved communication between the club and its fans. Keywords: communication mix, online...
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On-line marketing communication
Bdinková, Simona ; MBA, Karel Fiala, (referee) ; Schüller, David (advisor)
The bachelor thesis is focused on the online marketing communication of Hotel Passage in Brno. The thesis is based on the terms defined in the theoretical part, which is followed by an analytical part, which contains an analysis of the current marketing and communication mix of the hotel and a questionnaire survey. Based on the performed analyzes and the results of the questionnaire survey, it proposes suitable measures leading to the improvement of online marketing communication with customers.
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