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Proposal of a Communication Plan for the Wedding Season 2021
Veselá, Marie ; Bumberová, Veronika (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with the proposals of the communication plan for the wedding season 2021. The theoretical part explains the basic concepts related to the field of marketing communication, the analytical part introduces the characteristics of my business and activities in the field of communication with customers. Based on the results of the analytical part of the work, a draft communication plan for the upcoming wedding season is compiled.
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Communication Mix of a Specific Product
Morkesová, Zuzana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The thesis deals with the communication mix for a specific programme focused on space technology. The thesis specifies the theoretical knowledge in the field of marketing communication in general as well as the specifics of marketing communication for universities. The analytical part focuses on competition within Europe, semi-structured interviews with current students of the programme and then an interview with the manager of the Brno Space Cluster, a group of companies operating within the Brno space industry. Based on the analysis, a communication mix for the programme is proposed and a communication manual for the Space Application programme is placed at the very end of the thesis.
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Marketing communication of a selected company
TVAROCHOVÁ, Simona
The focus of this bachelor thesis is, based on the analysis, to evaluate the current state of use of marketing communication tactics in the selected business institution, hereinafter referred to as Truhlářství Janda (carpentry company), and to propose possible steps to improve the tools of the communication mix, which should help to improve communication with both current and potential customers. To propose the implementation of other appropriate communication tools, whether traditional or not. The bachelor thesis uses quantitative research in the form questionnaire. The bachelor thesis examines the target group, which are potential as well as existing customers. The results help the company to make the necessary changes in marketing communication.
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Using Social Networks for Promoting the Czech Republic by the CzechTourism Organisation
ŠKÁBOVÁ, Natálie
The purpose of this bachelor thesis is to analyse how the organization CzechTourism utilizes different social networks to promote the Czech Republic and to propose the potential further use in accordance with their development. For this purpose, the theoretical part describes the basic concepts related to the marketing area with emphasis on promotion within social networks. The organization CzechTourism is introduced in the practical part of the bachelor thesis. Specifically, its foundation, goals, mis-sion and also, their marketing strategies. Furthermore, the thesis is focused on analysing three specific social networks where the CzechTourism organisation is presented. The thesis includes, as well, a questionnaire survey which focuses on what role social networks have in the foreign public opinion when making their travel plans. In addition, the research analyses the awareness of foreign public about the organization CzechTourism. Based on obtained results of our research we then evaluate the overall activity of the CzechTourism on the giv-en social networks and subsequently propose new suggestions for their future utilization
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Marketing Communications Analysis of DOX Centre for Contemporary Art in 2009 and 2010
Vaicová, Ivana ; Dolanský, Pavel (advisor) ; Čeňková, Jana (referee)
At times, when even state-financed museums and galleries are forced to manage the entrusted financial resources responsibly, create their own profits and raise funds for their operations from other than public sources, marketing communications become an important tool for reaching out to visitors as well as potential sponsors and other supporters. It is understandable that in private organizations, which gain only a relatively small percentage of their total budget from the state grants, are the marketing activities even more important. The bachelor thesis "Marketing Communications Analysis of DOX Centre for Contemporary Art in 2009 and 2010" characterizes the DOX centre, one of the biggest czech private galleries, describes its activities, analyzes the competition, target groups, and especially its communication tools. The most important points are then summarized by a brief SWOT analysis. The contribution of the work lies mainly in the comparison of the theory of museum marketing mostly from foreign-language literature and marketing practice realized by the czech institution of DOX centre. The essence of the work consists of the analysis of the components constituting the promotional mix of the DOX centre in the given period of time, the segmentation of target groups, and the identification of...
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Anylisis of the marketing communication of the club BK Lokomotiva Karlovy Vary
Houdková, Jana ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
ANALYSIS OF MARKETING COMMUNICATIONS BK LOKOMOTIVA KARLOVY VARY SPORTS CLUB Objectives: The aim of this work is to analyze the current state of marketing communication with the audience and sponsors for women's basketball club BK Lokomotiva Karlovy Vary and propose a strategy for improving marketing communications. Methods: In this thesis were performed using the methods of observation and personal interviews examined subjects Results: An analysis of marketing communication club, thanks to which it was found that it is not good enough, and some elements of marketing communication is missing. Based on these findings, suggestions were made and recommendations for improvement of marketing. The designs were created, so that feasible and beneficial to the club. Keywords: Marketing, marketing communications, sports advertising, sponsorship, sports club
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Communication Activities of Prague Airport Since 2007 Till Present
Miketová, Daniela ; Dolanská, Nora (advisor) ; Köppl, Daniel (referee)
MIKETOVÁ, Daniela. Komunikační aktivity letiště Praha-Ruzyně od roku 2007 do současnosti. Praha: Univerzita Karlova, Fakulta sociálních věd, Katedra marketingové komunikace a PR, 2011. 60 s. Vedoucí diplomové práce: PhDr. Nora Dolanská, MBA. Abstract Diploma thesis "Communication Activities of Prague Airport since 2007 till Present" charts the way the company have been building its marketing communications activities in the studied period. Since the thesis depends on publicly available sources, it more fully describes the communication towards the public audiences while the communication towards partners is mapped only with regard to public information. Due to the same reason the thesis contains a very few facts about a communication between company and employees. The thesis tries to define the target audiences as they are addressed by the various components of airport's communication. It should be noted that at present there is integration of the various instruments of the marketing mix. For this reason advertising and PR can not be strictly distinguished, because these two components are interrelated to each other. Each campaign described in this work carries the attribute of communication and they are a compilation of tools turned to the public, partners and employees. Likewise, often there is a...
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Internet presentation of the kindergartens as an effective implement for sharing the school's vision
Volfová, Alena ; Voda, Jan (advisor) ; Všetečková, Helena (referee)
4 Title: An internet presentation of the kindergatens as an effective implement for sparing the school's vision. Autor: Alena Volfová Department: Education management centre Supervisor: PhDr. Jan Voda, Ph.D. Abstrakt: The Final thesis deals with the quality of official websites concerning nursery schools as one school of communication tools in order to get support for a shared vision of the school and gain a competitive advantage in the education market. It focuses on the importance of strategic planning and effective communication schools in the presentation and implementation of their vision. It deals with the characteristics disclosed in categories of information, their content and importance of continuity for customers of the school. The acquired knowledge provides a comprehensive look at the presentation of information and can be an inspiration for managers to communicate with the public. Keywords: Strategic planning, marketing communications, internet presentations, school vision
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Utilization of Facebook in studio Arven's marketing
Hausmannová, Klára ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Utilization of Facebook in studio Arven's marketing Objectives: The aim of this work is to create a facebook fan page for Power Plate studio Arven in Čelákovice. The facebook fan page was created on the basis of survey. Then the effectiveness of the page was evaluated. Methods: In this work have been taken both quantitative and qualitative methods. The quantitative method was applied in survey among existing clients of studio Arven and facebook fans of fitness clubs. Qualitative method was used during structured interviews. The facebook page was monitored. Results: It was found that the facebook page serves as a presentation for companies. However, fans of the facebook pages do not follow the pages very often. It was also found that is very difficult to bring new clients to the studio thanks to Facebook. Keywords: marketing, marketing communications, social networks, Facebook
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