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Violence in czech football and hockey stadiums
Sekan, Tomáš ; Pokorný, Ladislav (advisor) ; Dlouhý, Martin (referee)
TITTLE: Violence in Czech Football and Hockey Stadiums AUTHOR: Bc. Tomáš Sekan DEPARTMENT: Department of Physical Education SUPERVISOR: PaedDr. Ladislav Pokorný ABSTRACT: The thesis 'Violence in Czech Football and Hockey Stadiums' is focusing on the supporters' violent and agressive behavior during competitive games in the Czech Republic. This thesis is studying all parties involved (football hooligans, police officers, a psychologist) and concentrating on the public opinion on this specific subject and stadium visits themselves. Interviews, questionnaires, observation and content analysis were all used for the purposes of this thesis. Subsequently, the thesis is analyzing available resources to understand what actions are currently being taken by football and ice-hockey associations to fight the violence, and if these actions can be considered successful. KEYWORDS: Violence, football, hockey, stadium, crowds
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Swimming literacy field hockey woman player ground.
Baštová, Miroslava ; Čechovská, Irena (advisor) ; Chrzanowská, Babeta (referee)
Title: Swimming literacy field hockey woman player ground. Objectives: To obtain and analyze data on the level ground swimming literacy field hockey woman player. Their perception swimming literacy for life, the use of non-specific regeneration and as a training resource. Methods: Analysis of scientific literature, survey, case study, data analysis and graphical presentation of results. Results of the work: field hockey player as swimming literate, benefits swimming but not used as a means of non-specific training, even in the field of regeneration. Keywords: Physical literacy, literacy swimming, hockey, sports performance, recovery.
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Communication activities of HC Lev Praha in the 2013/2014 season
Kristenová, Alice ; Halada, Jan (advisor) ; Klimeš, David (referee)
The goal of this thesis is to present and critically evaluate the key communication activities used by HC LEV Praha hockey club in season 2013/2014. The opening chapters are dedicated to marketing communication characteristics while taking into account the specifics of sport industry and also to a short introduction of the hockey club. The thesis' core, which describes the specific communication activities in the monitored period, is then followed by the complex and critical view and evaluation of said communication. Those are based mainly on the Facebook and attendance data analysis and also on the comparison to communication activities of selected NHL clubs, whose marketing strategies, including communication strategies, are considered to be at a high level. This comparison is also the foundation of communication suggestions, which are proposed at the end of this thesis. The comprehensive view of the external communication of HC LEV Praha followed by the critical evaluation and communication suggestions are the biggest contribution of this thesis.
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Convolutional neural networks and their application in object detection
Hrinčár, Matej ; Mrázová, Iveta (advisor) ; Pešková, Klára (referee)
1 Title: Convolutional neural networks and their application in object detection Author: Matej Hrinčár Department: Department of Theoretical Computer Science and Mathematical Logic Supervisor: doc. RNDr. Iveta Mrázová, CSc. Supervisor's e-mail address: Iveta.Mrazova@mff.cuni.cz Abstract: Nowadays, it has become popular to enhance live sport streams with an augmented reality like adding various statistics over the hockey players. To do so, players must be automatically detected first. This thesis deals with such a challenging task. Our aim is to deliver not only a sufficient accuracy but also a speed because we should be able to make the detection in real time. We use one of the newer model of neural network which is a convolutional network. This model is suitable for proces- sing image data a can use input image without any preprocessing whatsoever. After our detailed analysis we choose this model as a detector for hockey players. We have tested several different architectures of the networks which we then compared and choose the one which is not only accurate but also fast enough. We have also tested the robustness of the network with noisy patterns. Finally we assigned detected pla- yers to their corresponding teams utilizing K-mean algorithm using the information about their jersey color. Keywords:...
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Marketing strategy of the project Radegast Index
Loudová, Kristýna ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Name: Radegast Index Marketing Strategy Objectives: This diploma thesis deals with the research of the Radegast Index project, which is for the fifth year official statistics of the highest Czech ice hockey competition. The work was complemented by expert studies on the subject. The main task of the work was to find out the awareness of the Radegast Index project and the association of Radegast with hockey at all. Then design the strategic solutions resulting from the results of questionnaires, interviews and SWOT analysis and can serve to improve the project itself. Methods: The research of the Radegast Index project and the association of Radegast with hockey was conducted using a questionnaire. Another important part of the research was the interview with the Radegast brewery brand specialist and the SWOT analysis of the project. Results: As a result, I will propose Marketing Strategies that will raise awareness of the connection between Radegast and the ice hockes as well as the Radegast Index. Keywords: Hockey, Radegast, strategic solutions, SWOT analysis
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Comparison of the hockey reporter's routine in the broadcasting of Czech professional hockey league in seasons 1993/94 and 2018/19
Holubová, Jitka ; Macková, Veronika (advisor) ; Chladová, Marta (referee)
This bachelor thesis will be analysing the routine of hockey sports reporters from Czech television (Česká televize) in the broadcasting of the Czech professional hockey league in seasons 1993/94 and 2018/19. The theoretical part focuses on the history of sports broadcasting and hockey broadcasting on Czechoslovak and Czech television screens. Additionally, another focus of the theoretical part is the work and practice of sports reporters. The practical part analyses three hockey games selected from different seasons of the Czech professional hockey league using semiotic analysis and in-depth semi-structured interviews. The work aims to capture the change in the practice of reporters at hockey games in the selected time period and recognize the change in the process of preparation for their work in the broadcasting of hockey games.
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Proposal of Communication Campaign for the Famous Czech Ice-hockey Club
Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This master thesis analyzes the sport marketing practices of a successful ice-hockey club in the Czech Republic. After the theoretical definition of the terms, the thesis discusses the surrounding environment of the selected club and evaluates existing marketing activities. That creates a foundation for the following in-person interviews with visitors of the selected match and mainly for a quantitative survey researching fans' opinions on the marketing communications of the club. The output of the thesis is a proposed club’s communication campaign for the upcoming season.
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Water park Brno
Krček, Jan ; Vostrejž, Dušan (referee) ; Odvárka, Antonín (advisor)
Diploma thesis Aquapark Brno is directly connected with the previous specialist course "Sports Center Za Lužánkami Brno". This project dealt was focused on overall concept, architectural and urban study of this area with an emphasis on sports, recreation and relaxation. There was created a zone of predominantly professional sport in the southern part of this area. There were built football and ice hockey stadiums on the newly created terrace/platform. These stadiums are located approximately in the same places as their current (football) or non-existent (hockey) predecessors. The terrace/platform (parking is located under the terrace) continues, and the newly expanded Boby Hotel follows the recreational sports zone with an Aquapark and outdoor sports grounds located behind the existing Tesco shopping centre. There is formed a new park in north of the sports grounds forming a recreational-relaxation zone on the territory of Planýrka. The existing building of a 50 meter swimming pool dominates the area of Aquapark. It was built in 1979 according to the project architect Otakar Oplatek. However this object no longer meets the requirements of today's visitors or athletes. The new building which includes a twenty-five meter tall swimming pool with a background is being added to the existing building. So there is a separable swimming area created here, which can serve both - swimmers and teenagers or professional athletes. There is a good possibility of racing as well. The new building connects eastward to the building of the roofed Aquapark partially hidden beneath the terraces and resting areas. These three through-flowing but mutually separable objects together with the platform define the area of the outdoor aquapark. He is also separate off from the noisy Sportovní street, but it has a sufficient supply of sunlight. In the place of the original children's pool and extension to the places of today's little park in front of the building there is space f
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Ice hockey in physics tuition
Adámek, Libor ; Drozd, Zdeněk (advisor) ; Kácovský, Petr (referee)
1 This thesis is connection between physics and well known sport, ice hockey. It also contains findings and examples, which can be used in physics teaching in primary and secondary schools. The thesis gathers several theories, that describe why is ice slippery on its surface and tries to point out and comment a long term misconception of pressure melting and gives arguments to disprove it aswell. Another part contains hockey game situations, serving as great practical examples of physics and aims to bring them to physics lessons, because of their attractiveness for sudents.
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Marketing strategy of the project Radegast Index
Loudová, Kristýna ; Voráček, Josef (advisor) ; Šíma, Jan (referee)
Name: Radegast Index Marketing Strategy Objectives: This diploma thesis deals with the research of the Radegast Index project, which is for the fifth- year official statistics of the highest Czech ice hockey competition. The work was complemented by expert studies on the subject. The task of the work was to find out the awareness of the Radegast Index project and its connection to hockey. Consequently, design a marketing strategy that resulted from the results of questionnaires, interviews and SWOT analysis. Methods: Research of the Radegast Index project was conducted through electronic questionnaire. Other research methods were a semi-structured interview with a Radegast brewery specialist and a SWOT analysis of the project. Results: The result of this diploma thesis is a proposal of a marketing strategy, which is designed to raise awareness of the connection of the brand Radegast with extraleague hockey and the Radegast Index project. This strategy, which contains two different financially demanding directions, is designed to match the results of marketing research. in which we have found a strong knowledge of the project among hockey fans, but outside of this community, project awareness is very low. Both draft strategies are therefore designed to address the target segment outside the ice...
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