|
|
Utilization of the Us versus Them Dichotomy in 2020 Campaign Speeches of Joe Biden and Donald Trump
Pýcha, Jaroslav ; Pípalová, Renata (advisor) ; Lancová, Klára (referee)
This thesis aims to analyze the camping speeches of the two major candidates running for President of the Unites States in the 2020 general election and to inspect the ways in which both the candidates utilize the Us versus Them dichotomy. In doing so, the thesis provides a critique of the texts produced by the candidates and seeks to unveil their ideological motivation. As categorizing entities has a profound effect on the audience and their perception of reality, the goal is not only to unveil what entities the candidates discuss, but also to determine how they classify these entities. In addition, the strategies used by both the candidates to achieve entity evaluation are compared in order to contrast their rhetorical styles. The theoretical part of the thesis overviews concepts related to the construction of group identities and other ways of reproducing ideology in discourse. Furthermore, Hasan's approach to text analysis, which is employed in the analytical part, is introduced. A brief biography of both the candidates and a description of the US presidential election system are included as well. The analytical part is composed of Critical Discourse Analyses of selected topical segments from campaign speeches of Donald Trump and Joe Biden. Special focus is dedicated to the strategies the...
|
|
|
Media Image of Candidates for Slovak Presidential Election 2019 in Czech Media
Očenášková, Adéla ; Just, Petr (advisor) ; Lovaš, Karol (referee)
This thesis focuses on the impressions, the news outlets presented to their readers about the presidential candidates, of the 2019 elections in Slovakia. The core of this thesis is a quantitative content analysis of the press releases, referring to the candidates. Our analysis covers the news in five Czech media sites: Aktualne.cz, Echo24.cz, iROZHLAS.cz, Mladá Fronta DNES and Právo. The analytical part is preceded by the theoretical basis and methodological fundamentals. The theoretical segment focuses on phenomenons such as the entrenching of the media outlets' agenda, the concept of reporting or news values or the condition of the journalistic objectivity. Ensuing chapters focus on the journalistic resources, the relationship of the media and the politicians and also reporting stereotypes. This theoretical part will later serve as a basis for research queries and hypotheses, formulated in the methodological section. This part then introduces the overall design of the research and it also contains a general characteristics of the media organisations. Next is the analytical part which includes several introductory pages, that offer an insight into the presidential elections. The research then analyses the sources the media used when reporting about the candidates, what impression did the...
|
|
| |
|
|
Attitudes of Citizens to the Presidential Office – January 2020
Hanzlová, Radka
January survey of CVVM asked questions regarding the attitudes towards the office of president of the Czech Republic. Questions focused on the mechanism of presidential election, president's relation to the government and government appointment, on the position of president in the foreign policy and on the problems president should pay attention in his or her office.
|
|
|
Disinformation and its dissemination in the Czech media environment during the Czech presidential election 2018
Husák, Matěj ; Klabíková Rábová, Tereza (advisor) ; Končelík, Jakub (referee)
This diploma thesis deals with the spread of manipulative, propagandistic and fake news in the Internet online environment. The spread of disinformation also occurred during the Czech presidential election, which took place in January 2018. This disinformation was spread mainly by the so-called alternative media, which are often associated with the spread of Russian propaganda. The aim of this thesis is to analyze the disinformation and its dissemination, the means used and forms of disinformation in the specified time period from November 2017 to March 2018 on selected news portals through qualitative textual analysis. In the theoretical part of this thesis, we present a comprehensive and detailed theoretical overview of disinformation and propaganda, its goals, aspects of dissemination, the resulting effect and possible ways how to defend against them. Similarly, we mention the individual steps of pragmalinguistics, which is theoretical basis for our research. In the empirical part of the work, we analyze the media content of five selected news sites, which we structurally divide according to individual media. At the end of our thesis we found out that there was a demonstrable spread of misleading,
|
|
|
Candidate endorsement in media under Economia, Ltd. before the Czech presidential election 2013 and 2018
Martinovský, Marek ; Moravec, Václav (advisor) ; Štoll, Martin (referee)
Author: Marek Martinovský Thesis name: Candidate endorsement in media under Economia, Ltd. before the Czech presidential election 2013 and 2018 Abstract The subject matter of this thesis is to analyse the phenomenon of media endorsement during the Czech presidential elections of 2013 and 2018 in the Czech media landscape. The sample consists of media outputs of two select media under the Economia publishing house, namely Hospodářské noviny and the Aktuálně.cz news website, 14 days prior to the second round of both elections. The paper discusses various theoretical aspects of newspaper endorsement in - mostly US - media and briefly presents examples in the Czech ones as well. The core of the thesis is a quantitative content analysis via which we can attain the volume of explicit and implicit candidate support in select media, as well as find any correlation with the concrete examples of endorsement in both outlets. The secondary goal of the thesis is to provide data about the previously unmapped terrain of endorsement during the 2018 Czech presidential election
|
|
|
Media portrayal of candidates in the 2016 United States presidential election
Šimková, Jana ; Dopieralla, Jakub (advisor) ; Hájek, Lukáš (referee)
This bachelor's thesis deals with the topic of 2016 US presidential election. More specifically, it focuses on media portrait of candidates nominated by the Democratic and Republican parties, ie. Hillary Clinton and Donald Trump. It describes their road to becoming nominees and their respective presidential campaigns, explains the history of media bias in the United States and then connects those two topics. It describes specific differences in media coverage of Clinton and Trump during their 2016 presidential campaigns. It also deals with the topic of political polarization and what role do media play in it. The thesis chooses two TV shows with audiences on the opposite sides of a political spectrum as a specific example of what can liberal or conservative bias look like. It tries to answer the question, whether and why is Sean Hannity's conservative bias stronger than liberal bias in the case of Rachel Maddow.The paper concludes that Hannity's show goes beyond bias, demonstrates this fact with examples and therefore answers the research question in the affirmative. A summative approach to qualitative content analysis is used to answer the research question. Research sample consists of 28 episodes of TV shows Hannity and The Rachel Maddow Show, which aired during the last 3 weeks before the election....
|
|
|
Contemporary forms of negative political campaigning in the United States of America: The Case of Donald Trump's presidential campaign of 2016
Kolská, Martina ; Šafařík, Petr (advisor) ; Szobi, Pavel (referee)
In the last few decades, political marketing experienced a major shift in professionalization. In the past, the communication and marketing strategy was an advantage for political subjects. Today, however, it is an inseparable part of a political process. The thesis deals with the problematics of negative campaigning. It covers its historical development and contemporary form in the United States of America. Negative campaigning is an integral part of every more significant political struggle for power. Besides the historical and political contexts the author of the thesis pursuing professionalization of campaign strategies, technology development, and its influence on the campaigning and the overall changes that are shifting the political marketing field in past years. The last presidential campaign of the year 2016 resulted in the election of Donald Trump a president. The author was examining the negative statements from Twitter, presidential debates, and campaign rallies. By conducting semiotic and discourse analysis of selected statements of Donald Trump from the year 2016. The author focused mainly on the linguistic and content side of the statements. Afterward, she put it in the contexts with the whole campaign.
|
|
|
Role of Media in Political Marketing: A Case study of the Czech Presidential Election 2018
Puač, Jelisaveta ; Rosenfeldová, Jana (advisor) ; Vochocová, Lenka (referee)
The main aim of this thesis is to analyze the political marketing tools used by presidential candidates Jiří Drahoš and Miloš Zeman during the second round of presidential elections broadcasted on TV channel ČT 1. It also deals with the media image created by the mentioned candidates through these tools and through this televison channel. The aim of presented research is therefore to define the specific political marketing tools, which could have been seen during broadcasting, whether their utilisation was specificaly meant to comunnicate throught television or not. Then, on the tools identified, to clarify how they used the marketing tools to form a media image of themselves and their oponent. The thesis also includes a brief comparison of the approaches of both candidates to the marketing strategy and to the creation of a media image.
|
|
|
Social Media and Gender in Political Campaigns: The Role of Candidate's Spouses in the Czech Republic
Gejdošová, Iva ; Soukeník, Štěpán (advisor) ; Švec, Kamil (referee)
This bachelor thesis titled 'Social Media and Gender in Political Campaigns: The Role of Candidate's Spouses in the Czech Republic' is an exploratory work which analyses how potential first ladies were portrayed on Facebook whilst their husbands, candidates in the 2018 Czech presidential election, ran their official campaigns. The objective was to uncover the role assigned to female spouses during the campaigns, how the women were constrained by traditionally feminine roles and to whom is their presence affecting. This thesis utilises the method of content analysis, which is employed not only as a mere data gathering tool to detect the textual side of posts, but also applied visually. A coding instrument which used Goffman's (1979) Gender displays was employed to detect the visual frames of the First lady. The textual portion of Facebook communication was sorted based on the mentioning of a spouse and then further examined using a coding sheet consisting of a total of 13 variables. By analysing Facebook posts published by each candidate during the official campaign, the thesis aims to depict how potential first ladies were depicted in traditional female roles, constrained by norms, and with no further role in the political process. The practical assessment of the paper crucially demonstrates the...
|
guest ::
