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Media image show star dance and its impact on the public
Morávková, Pavlína ; Kruml, Milan (advisor) ; Zábrodská, Kristina (referee)
The aim of the thesis is to create the media image of the StarDance... Když hvězdy tančí show in printed media, on the internet and on Česká televize and analyze its impact on the general public. The StarDance show is a global TV franchise broadcast in more than thirty countries around the world. It originated in the United Kingdom as Strictly Come Dancing. Česká televize bought the license and broadcast the first season in 2006. The thesis compares the Czech version of the show with the original British version as well as the Polish one, drawing attention to the differences in the number of episodes and couples, in the way the competition is judged etc. StarDance is an entertaining dance show which follows the competition of couples composed of a celebrity and a professional dancer. The dances which the couples practice are mostly ballroom dances usually taught in dance classes for general public. The media image is closely connected to the public ballroom classes. Its main purpose is to examine whether StarDance has raised awareness of social dance and helped arouse interest in dance classes. The internationally acclaimed show comprises more than just the Saturday live broadcast. Both the show's web pages and its Facebook profile teem with commentaries, interviews and picture. Chapter 3 StarDance...
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Conception of values in czech press after 1989
Sedláček, Mojmír ; Trampota, Tomáš (advisor) ; Dvořák, Tomáš (referee)
This diploma thesis focuses on conception of values in Czech dailies after 1989. Its main goal is to picture some trends and changes in the area of values in the last twenty years. Theoretical part of the paper describes different approaches to the research of values and related concepts. Due to the extent of topic, theories and reseaches of several scientific disciplines are used. Social constructivism represents the second pillar of theoretical background because of its exploration of the influence of media on society. The original research consists in the quantitative content analysis. Based on selected value theory, list of values is used as keywords for content analysis method. Results show some trends among observed periods in the last twenty years.
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Pictureof world cup in white water slalomkayaking organized from june 2010in chosen Czech newspapers
Stach, Daniel ; Köpplová, Barbara (advisor) ; Zamazal, Ondřej (referee)
This thesis focuses on analysis of media image of World Cup races in whitewater slalom kayaking that were organised in Prague-Troja in 2010, 2011 and 2012. Chosen media are MF DNES, Pravo and Sport. The aim of the thesis is to describe media image of the aforementioned events in the chosen media by using quantitative analysis and to define changes among the years. Analysis is concentrated on number of articles and amount of space that was given by the media as well as on forms and topics that appeared repetitively. Also published photos are part of the research. Photos are described according to quantity their published number, given amount of space and personality that has been chosen as an object for the photo. Particular personalities are identified in published articles and interviews too. In the first part of the thesis there are defined theoretical concepts such as media image creation, agenda setting and news values. In the second part there are described chosen media from the perspective of their ownership, characteristics of readers and its supplements. In addition the method of research is described in the second part too.
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Effect of agency reporting on the contents of the newspaper sports Právo ang MF Dnes
Hanzlík, Václav ; Trunečková, Ludmila (advisor) ; Kraus, Jiří (referee)
The thesis "The Influence of the ČTK News Agency Content on Sports Sections of Daily MF Dnes and Právo" describes the influence of the Czech news agency ČTK on the sports section of two selected national newspapers - MF Dnes and Právo. The main objective of the research and a conducted two-week content analysis was to determine how individual editors work with the agency service. Another aim was to determine whether ČTK is still the main source of information for them, and whether there was something that had fundamentally changed its position. The thesis also examines the format of the messages produced by ČTK that appear in the newspapers most frequently. It also includes a questionnaire survey for editors of both media and basic analysis of photo journalism, which is an integral part of the sports sections. To complement the wider context of the theoretical part, the author describes the current battle of printed and electronic media, sport and commercialization processes of internetisation and digitization, which largely influenced the work of intelligence agencies.
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The Change of Media Image of Izrael in Czech Press at the Turn of 80ˇs and 90's
Nevyhoštěný, Martin ; Bednařík, Petr (advisor) ; Cebe, Jan (referee)
Thesis titled "The Change of Media image of Israel in Czech Press at the Turn of 80's and 90's" deals with the construction of the media image of Israel in the Rudé právo and Mladá fronta dailies using examples of news about the Lebanon War in 1982 and the outbreak of the first Intifada in 1987. The findings are then compared with media image of Israel in the Mladá fronta Dnes and Lidové noviny dailies and weekly newspa-per Respekt during the Gulf War in 1991 and the signing of the Israeli- Palestinian peace treaty in Oslo in 1993. Research is focused on vocabulary of the news and on historical and political context of Czech-Israeli relations in the eighties and nineties. There is also description of researched newspapers and Czechoslovak media environment and jour-nalistic production in this period. The research method used is qualitative content analy-sis. Media images comparison is based on the selection of specific excerpts from news-paper articles, with the emphasis on a wide range of thematic coverage in the examined periods. List of all researched articles is attached. Powered by TCPDF (www.tcpdf.org)
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Media Representation of Prague ZOO
Vojtová, Magdaléna ; Jirák, Jan (advisor) ; Dorčáková, Jana (referee)
The main aim of the bachelor thesis "Media Representation of Prague ZOO" is to analyze and describe the media representation of this institution in daily newspapers BLESK, MF DNES and Pravo in the period from 1st January 2009 to 31st December 2011. The theoretical part of this thesis deals with media concepts and theories, primarily with concept of representation, stereotyping and media construction of reality. This part also serves as a platform, which anchors the following practical part. In practical part, first, I introduce the method of quantitative content analysis and the specific procedure I have chosen. Then I present the results of my research and their interpretation. The data evaluation confirms the main hypothesis, that the media representation of Prague ZOO is associated with the family of lowland gorillas, which lives there. We can say, that representation of Prague ZOO in media is created in very stereotypical framework, which has not changed in the monitored period and we can not expect any change in the near future.
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Media Representation of Farmers'Markets
Pokorná, Kateřina ; Macků, Lucie (advisor) ; Zábrodská, Kristina (referee)
The aim of the thesis "The media image of farmers' markets" is to describe the development of the media image of Prague farmers' markets, as presented by MF DNES in 2010 and the first half of 2011. The research was carried out using a combination of quantitative and qualitative analysis and of a survey among the market shoppers. The result is a comparison of the three analyzed periods and focuses on an evaluation of the phenomenon of farmers' markets and presentation of the problems that accompanied them. The analysis showed that the media image in 2010 was uncritical. Articles about farmers' markets were distinctly favorable, showing only positive feedback. Markets were also associated with policies of the respective Prague districts, which were given credit for establishing them. Although the daily began to report on problems of the markets in the first half of 2011, survey among the shoppers showed that negative messages did not affected their shopping behavior and confidence in markets.
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Media regulation and its representation in czech newspapers from 1991 until 2011
Vojtěch, Adam ; Trampota, Tomáš (advisor) ; Nečas, Vlastimil (referee)
The thesis "Media Regulation and its Representation in Czech Newspapers from 1991 until 2011" concerns in its theoretical part with legal regulation of media in the Czech Republic, in particular with regulation of three basic media sectors - press, radio and television broadcasting and internet. It defines basic statutes in the scope of media law and analyzes the most important legal provisions, including the activity of regulatory bodies. Furthermore, the thesis compares the Czech regulation of media with regulation in selected foreign countries. Their selection and categorization is based on three media systems as defined in the book of Daniel C. Hallin and Paolo Mancini "Comparing Media Systems". In the second part, the thesis concerns with practical analysis of media content of two Czech dailies MF Dnes and Právo in the period from 1991 until 2011. The analysis deals with articles which are somehow connected to the issue of broadcasting and press media regulation. It tries to deduce how the dailies present media regulation and if emphasizing of particular topics could influence legislative acts regulating media. In particular the thesis concentrates on the press bill and the broadcasting bill which were extensively criticised in the analyzed dailies. One of the main results of the...
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Comparative analysis of pictorial coverage of the olympic games in London 2012 in choses czech printed media and internet media
Šarešová, Petra ; Láb, Filip (advisor) ; Němcová Tejkalová, Alice (referee)
The thesis "Comparative Analysis of Pictorial coverage of the Olympic games in London 2012 in chosen printed media and internet media" deals with photographs published in MF DNES and on the Aktuálně.cz news server. The main focus is comparison of the photographs in the means of content, quantity and quality and to elucidate function of photo editors in media. In the first part the theoretical background necessary to understand this issue is presented - news values, gatekeeping, photography, photojournalism and mainly sport photography, photojournalism and ethics, difference between print and online media. The second part is the analysis. All the necessary information was gained using three approaches - quantitative content analysis, qualitative pictorial analysis and interviews with professionals. The quantitative analysis determines quantity and content of given photographs. The qualitative analysis refines the information regarding visual quality and content of the images. Interviews with employees of the selected media companies provide answers about choosing and editing the published photographs and explain the role of a gatekeeper. The thesis also verifies hypothesis that "online media prefer speed of publication over quality of photographs while printed newspapers prefer quality".
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