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Digital diplomacy and corporate identity of state administration of the Czech Republic
Gonšenicová, Jana ; Mikeš, Jiří (advisor) ; Peterková, Jana (referee)
This diploma thesis focuses on a very modern part of public diplomacy and state communication concerning digital technologies and online information transmission using Internet tools. Digital media is currently the most effective way for all countries to reach out to the general public and build their positive image. It is therefore necessary to underline the national identity as such, because it is key to effective foreign policy and the achievement of its goals. This is inevitably linked to the corporate identity, which is one of the most important tools for this purpose. The practical part is devoted to issues of corporate identity of the state administration and the Czech Republic abroad. The aim of this diploma thesis is to analyze individual visual styles and websites of ministries to point out that Czech digital diplomacy is characterized by a low level of strategic approach and coordination. Furthermore, there are additional recommendations for changes and proposals of own logotypes for ministerial departments and the official and the tourist logo of the Czech Republic.
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Corporate design with a practical application to a selected company
Balcar, Michael ; Bubeníček, Jan (advisor) ; Truhlář, Filip (referee)
This bachelor thesis deals with the issue of corporate identity and especially with the corporate design. The aim of this thesis is to design and create a new corporate design for the company named Opilý jabko, which sells ciders (mainly via their e-shop). The theoretical part is focused on the explanation of basic concepts and terms related to corporate design that are necessary to understand before creating a new corporate design. In the practical part I analyze the current corporate design of the company Opilý jabko and their biggest competitors and then I proceed to create a new, improved corporate design based on all the findings.
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Marketing comunication of a company: A proposal of a company design
Bessenyey, Viktorija ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
This work focuses on corporate marketing communication means which are used to reach its target groups. In the theoretical part, important aspects of corporate communications are examined, especially the communication of the company through a unified corporate visual identity. In the practical part these findings are applied to a particular company, it describes its current model of communication and subsequently a redesign of its visual communications is proposed and processed in graphic program.
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Corporate identity of a small company with practical application for a particular company
Jančíková, Nikola ; Horný, Stanislav (advisor) ; Černý, Zbyněk (referee)
This Master´s Thesis deals with the visual style of a small company Jahody Stebno which specialises in seasonal harvesting and selling of strawberries. It concerns a corporate design with the main emphasis on its logo, font and colors. The thesis also concentrates on the form of corporate identity, culture, image and corporate design in terms of graphic theory and on the comparison of corporate brands of a concurrence in the field. In its conclusion the thesis presents a graphic manual that could be used by the company in the future.
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Designing a packaging design for paper products of a stationery company
Hábová, Anna ; Khabirova, Maja (advisor) ; Phung, Hyu Nghia (referee)
This bachelor's thesis is about connecting packaging design with corporate identity. It describes the process of creating with an emphasis on connection between visual side and brand image. The theoretical part puts this theme into broader context, but simultaneously describes basic concepts related to corporate identity, packaging design and positioning. It tackles the general process of designing packaging for a brand on its brand positioning. In the practical part the options on how to design packaging connected with brand positioning are being discussed. There is also an example of the process of designing a packaging for a stationery company.
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Vytvoření osobního vizualního stylu grafického designera-letteristy
Ulyanova, Elizaveta ; Khabirova, Maja (advisor) ; Phung, Hyu Nghia (referee)
In this bachelors thesis, I decided to focus on the topic of personal branding. The aim of this work is to propose a visual identity for me as for a lettering artist.(letterer) The magnitude of personal branding for freelance designers is thoroughly discussed in the introductory part. Corporate and personal branding and the differences between them are defined in the theoretical part. Knowledge gained early is subsequently applied to use in the next part. The practical part is split into different sections. Those sections describe creation process for logo design, personal website and its simpler version for mobile users, business cards and resume. I presented a way for designing your own personal branding that will prove beneficial for freelancers. The most important result of my thesis is a creation of personal branding that is essential for achieving better results in my field.
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Branding concept for a new photoalbum brand and its introduction on a market
Bašníková, Adéla ; Horný, Stanislav (advisor) ; Phung, Hyu Nghia (referee)
The subject of this bachelor thesis is designing a branding concept for a new photoalbum brand. The main purpose is to explain and define the importance of strong and unite brand identity, that can help build a strong brand. The practise part is about introducing the concept of a new photoalbum brand, for which new brand identity was designed, all reffering to the theoretical part of the thesis. According to the analysis of the field of competiton and definition of the characteristics of target audience, an options for publicity and advertising were introduced.
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A visual style of a cultural project focusing on music festivals Rock for People and Prague Spring
Kloučková, Karolína ; Hucková, Barbara (advisor) ; Prokůpek, Marek (referee)
The bachelor thesis in theoretical part deals with the concept of Corporate Identity and its parts, Corporate Culture, Corporate Communication, Corporate Product and Corporate Design. It is focuses on the corporate image and key elements associated with a unified visual style. It describes the process of creating a unified visual style and all the phases it involves. There is defined the concept of a cultural project and a music festival, which is the content of the practical part of this work. The practical part is devoted to the complete change of the visual style of the two cultural projects, a music festivals Rock for People and the Prague Spring. At both festivals there is described the impulse that leaded to change the visual style, the process of cooperation with the graphic studio Dynamo design, which is the author of both new visual styles, the description of the concept, the reasons for its selection and the subsequent results and the evaluation of the complete redesign.
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Firemní kultura ve vybrané společnosti
Ha Thuc, Thanh Tung ; Chylíková, Hana (advisor) ; Brabec, Michal (referee)
The goal of the thesis is to generally describe the meaning of company culture and introduce the readers to the company culture of Nike. The beginning of the thesis defines the company culture generally, describes the criteria of a strong company culture, determinants of influence, types of company cultures, company identity, company ethics, typology of company cultures, dimensions of national cultures and model approaches. The second part focuses on the characteristics, history, organizational structure of Nike. At the same time from the half of the second part starts the practical part of the thesis. Where communication within the company, company traditions and rituals and community impact are being researched. At the same time the type of culture is going to be determined. As well as style of work, motivation, evaluation of employees, education and dress code are being researched. The third part consists of survey through a depth interview with one of the senior managers of Nike. In analogy with the statements of Nike's employees an analysis is being made where the strength of Nike's company culture is going to be defined and the awareness of company culture of its employees.
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Strategic brand communication on Instagram
Marková, Kateřina ; Láb, Filip (advisor) ; Zezulková, Markéta (referee)
The main objective of this master thesis is to describe the way Czech brands are using Instagram in their strategic communications. Instagram allows brands to share information about their products, communicate with fans and to gather feedback. This two-way communication also influences the development of a brand identity. The theoretical frame focuses on concepts related to strategic brand communications on Instagram and it describes tools and features that can be used in this process. Collaboration with influencers is also mentioned as one of the crucial strategies. Qualitative research was conducted using in-depth interviews with curators and strategists responsible for Czech brand accounts on Instagram. The sample consists of six brand accounts, representing various industries (fashion, car industry, photo products, electronics, food and FMCG). The data obtained from these interviews were divided into six groups where the role of Instagram, content creation, hashtags, the use of Instagram features, collaboration with influencers and future predictions were mainly emphasized. The results of this thesis could potentially serve as an inspiration and recommendation for smaller companies or brands that just started using Instagram in their communication plan.
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