Original title: Vizuální styl nové značky fotoalb a její vstup na trh
Translated title: Branding concept for a new photoalbum brand and its introduction on a market
Authors: Bašníková, Adéla ; Horný, Stanislav (advisor) ; Phung, Hyu Nghia (referee)
Document type: Bachelor's theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Brand Building; Brand Identity; Brand Image; Branding; Corporate Identity; Corporate Identity; firemní identita; image značky; vizuální styl; značka

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69685

Permalink: http://www.nusl.cz/ntk/nusl-359680


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Bachelor's theses
 Record created 2017-08-02, last modified 2022-03-04


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