Original title: Marketingová komunikace vybrané firmy; návrh vizuální komunikace
Translated title: Marketing comunication of a company: A proposal of a company design
Authors: Bessenyey, Viktorija ; Horný, Stanislav (advisor) ; Seko, Martin (referee)
Document type: Master’s theses
Year: 2017
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: Communication; Corporate Identity; Logo; Marketing; Visual identity; Firemní identita; Komunikace; Logo; Marketing; Vizuální styl

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/69653

Permalink: http://www.nusl.cz/ntk/nusl-360447


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2017-08-02, last modified 2020-03-26


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