National Repository of Grey Literature 14 records found  1 - 10next  jump to record: Search took 0.00 seconds. 
Lettering and the ways of implementing it in practice
Engelová, Kateřina ; Khabirova, Maja (advisor) ; Phung, Hyu Nghia (referee)
The focus of this bachelor thesis is lettering as a very specific part of graphic design, which has been experiencing certain boom in the last couple of years thanks to its authenticity and generally thanks to the trend of returning to the values of hand made products as a contrast to mass production. First part of the thesis is focused on defining and clarifying some expressions related to lettering, such as hand-lettering, typography, calligraphy and modern calligraphy. It also describes different methods as well as the tools and media which can be used in lettering. At the same time, it approaches some of the basic rules and work processes, of which the process of transferring traditional hand-lettering into a digital form is mentioned in more detail. The practical part deals with a few primary areas in which lettering can be used, particularly selling designs through print-on-demand websites, databanks, intermediaries, custom work and finally, a self-owned online shop. Presenting practical examples, it tries to show advantages and disadvantages of these different areas. The main benefit of this thesis is in a united view on lettering as a stand-alone field and profession in which many designers have made their living.
Main principles in creation of packaging design
Tsitova, Darya ; Dědic, Filip (advisor) ; Phung, Hyu Nghia (referee)
This thesis is focused on study of the main principles in creation of packaging design. The theoretical part is dealt with the concept of packaging design in the selective segment of speciality coffee and graphic design principles that can be applied to this packaging. The practical part these principles are studied to redesign graphic identity for the package design of the selective brand of speciality coffee. One section of the practical part is also the analysis of the state of concrete packaging on the Prague market in the given segment.
Proces tvorby a distribuce portfolia grafického designéra
Denisova, Alexandra ; Khabirova, Maja (advisor) ; Phung, Hyu Nghia (referee)
The main purpose of this bachelor thesis is to show a complete process of creating a graphic design portfolio including a theoretical overview of design and graphic design itself, creativity and design processes. Furthermore implementing obtained knowledges in real life outputs. It also demonstrates the importance of portfolio as a critical element for every designer. The theoretical part is mainly focused on explaining the design process as the most important part of creating any kind of design materials and also general value of portfolio. The practical part is focused on the implementing knowledge of those stages and also trying out tools and techniques which are typically used in the creative process, covering the whole process of making a complete portfolio and its distribution as well.
Designing a packaging design for paper products of a stationery company
Hábová, Anna ; Khabirova, Maja (advisor) ; Phung, Hyu Nghia (referee)
This bachelor's thesis is about connecting packaging design with corporate identity. It describes the process of creating with an emphasis on connection between visual side and brand image. The theoretical part puts this theme into broader context, but simultaneously describes basic concepts related to corporate identity, packaging design and positioning. It tackles the general process of designing packaging for a brand on its brand positioning. In the practical part the options on how to design packaging connected with brand positioning are being discussed. There is also an example of the process of designing a packaging for a stationery company.
Visual identities of film festivals
Terekhova, Margarita ; Bubeníček, Jan (advisor) ; Phung, Hyu Nghia (referee)
This bachelor's thesis aims to present film festivals taking place in the Czech Republic, as well as to take a closer look at their visual identity during the last 3 up to 5 years. I would like to create an extensive overview of the graphic and audiovisual creations of each event, but also to understand, how they have been made and what graphic elements, techniques and composition rules have been used. This work is also intended to use gathered information in order to to create a new unified visual identity of Multifest - a short film festival featuring movies shot by multimedia students at the University of Economics in Prague. In the theoretical part of the thesis I elaborate the basic theme-related terms, and explain why visual identity is that important nowadays. I also offer a historical overview of the Czech movie and festival posters. In the analytical part I explore the visual identities of film festivals currently taking place in the Czech Republic. I focus on the local student film festivals. Descriptions involving visual materials are to create a brief outline of the evolution and main trends of graphic design in the field. The practical part focuses on creating a new unified visual identity for the Multifest Festival. This part extensively describes the particular workflow steps in creating the new identity, from setting the goals via target groups research and drafting, to final creation of the necessary graphic and audio materials.
Vytvoření osobního vizualního stylu grafického designera-letteristy
Ulyanova, Elizaveta ; Khabirova, Maja (advisor) ; Phung, Hyu Nghia (referee)
In this bachelors thesis, I decided to focus on the topic of personal branding. The aim of this work is to propose a visual identity for me as for a lettering artist.(letterer) The magnitude of personal branding for freelance designers is thoroughly discussed in the introductory part. Corporate and personal branding and the differences between them are defined in the theoretical part. Knowledge gained early is subsequently applied to use in the next part. The practical part is split into different sections. Those sections describe creation process for logo design, personal website and its simpler version for mobile users, business cards and resume. I presented a way for designing your own personal branding that will prove beneficial for freelancers. The most important result of my thesis is a creation of personal branding that is essential for achieving better results in my field.
Branding concept for a new photoalbum brand and its introduction on a market
Bašníková, Adéla ; Horný, Stanislav (advisor) ; Phung, Hyu Nghia (referee)
The subject of this bachelor thesis is designing a branding concept for a new photoalbum brand. The main purpose is to explain and define the importance of strong and unite brand identity, that can help build a strong brand. The practise part is about introducing the concept of a new photoalbum brand, for which new brand identity was designed, all reffering to the theoretical part of the thesis. According to the analysis of the field of competiton and definition of the characteristics of target audience, an options for publicity and advertising were introduced.
The role of packaging design in the positioning of environmentally friendly brands
Svobodová, Markéta ; Khabirova, Maja (advisor) ; Phung, Hyu Nghia (referee)
This thesis deals with the topic of packaging design and its relation to brand positioning and to the segment of environmentally friendly brands. The theoretical part puts these topics into a broader context, while also focusing on specific techniques and principles applied in these areas. The practical part presents a redesign of product packaging and uses it to demonstrate the possibilities of improving packaging both from marketing and environmental perspectives.
Multimedia in the Economic Practice course representation based on visualization technique - infographics
Kiptsevich, Anastasiya ; Khabirova, Maja (advisor) ; Phung, Hyu Nghia (referee)
Nowadays we can observe an information and data volume growth. It arises the question: how to represent a considerable amount of information to society? One of the most common methods is to vizualize it by puting into an infographics. This bachelor thesis contains research of the infographics developement and application, content analysis, description of various aspects related to the creation and determination of the basic moments of the process. The next target of the following work is to use the obtained experience in practical project: design the infographics for Multimedia in the Economic Practice course.
The blogging phenomenon in the Czech Republic by the example of creating and developing of hobby blog
Horáková, Anna ; Khabirova, Maja (advisor) ; Phung, Hyu Nghia (referee)
This thesis is focused on process of setting up and creating blog and introducing blogging as a phenomenon of contemporary internet world and its explanation. Theoretic part is introduced by history and trends in blogging in the Czech Republic and in the world. And also provides mainly specific processes when setting up and creating blog. The aim of practical part is to use and compare these theoretical steps with real blogging project.

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