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Analysis of Marketing Communication of Business Chains on the Czech TV Market
Žarnayová, Klaudia ; Gunina, Daria (advisor) ; Kincl, Tomáš (referee)
This Bachelor thesis is focused on analysis of mass media communication on the market of retail chains in the Czech republic. The thesis consists of the analysis of colors and emotional appeals found in the TV commercials that have been published through the Czech channels. The literary research is based on general knowledge about the mass media communication, psychological aspects and emotional appeals used in TV commercials. The metodological part describes the main methods and processes for the research of the TV commercials. The practical part of the thesis consists of an analysis of colors and the application of their emotional and psychological meaning, which they cause to consumers through the televison commercials. The conclusion includes the results of the analysis and recommendations for their implementation.
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The Colour "black" in phrasems. A contrastive analysis.
Lukašiková, Evženie ; Hejhalová, Věra (advisor) ; Šemelík, Martin (referee)
The following thesis deals with the topic of the contrast of phrasemes with a constituent black in German and Czech. The first, theoretical part of the thesis seeks to outline the basic terms as well as problematic points of the phraseological domain, which are of importance for the practical part. This concerns the phraseological terminology in general as well as the terminology of the contrastive phraseology. The practical part elaborates on the contrast of five phrasemes, picked from the Deutsch- tschechisches Wörterbuch der Phraseologismen und festgeprägten Wendungen (2010). These phrasemes have been looked up in DeReKo and InterCorp and subsequently analysed from the morpho-syntactic and semantic point of view. The result of this analysis should provide the answer to the question of whether the translation variants in the dictionary correspond with the actual written language usage or whether there is a discrepancy between those two areas.
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The Basic Colour Terms of the Czech Sign Language
Brhel, Michal ; Richterová, Klára (advisor) ; Vaňková, Irena (referee)
The thesis will gather and analyze signs for basic colour terms used in the Czech sign language, with respect to their variants (regional, age-related etc.) and to their possible motivation. Results of the research will be compared to analogous data found in other sign languages as well as in Czech (with a special view to the etymology and connotations of the terms). Powered by TCPDF (www.tcpdf.org)
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Names of Colours in Spanish
Volfová, Eliška ; Kratochvílová, Dana (advisor) ; Čermák, Petr (referee)
The present work deals with the conception of the colours in Spanish and Czech. Subject of our research is the system of the basic colour terms and their usage in the phraseology. By means of analysis of language corpora, we observe main differences of the concepts of colours in given languages. We investigate to what extent these constructions influence speakers in the language perception of reality.
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Grey colour in Czech and its reflection in the Czech dictionaries
Fimanová, Barbora ; Vaňková, Irena (advisor) ; Chromý, Jan (referee)
This bachelor thesis deals with two lexemes šedý and šedivý, which serve to designate grey colour in Czech. Methodological it is based on the concepts of color terms in the context of cognitive linguistics introduced in the first chapter. Linguistic part of this thesis presents the analysis of the Czech dictionaries and the corpus data, focusing on frequent collocations individual lexemes. Those findings lead to designate one of the adjectives as basic color term in the conception B. Berlin and P. Kay. The research also contributes to the clarification of the problem, in which areas these terms differ or overlap in meaning. For this purpose it uses a typology of semantic structure of colour concept K. Waszakowa. The results show, that originally the adjectives referred to different objects of reality, but gradually the meanings and connotations of both lexemes converge, but still don't work completely synonymously. Keywords colors, grey color, meaning, connotation, collocation, prototype, basic color term, Czech linguistic dictionaries
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Vliv barvy překážky na kvalitu výkonu koně
HOLINKOVÁ, Petra
This diploma work deals with what influence the colour (red, yellow, green and blue) of an obstacle has on the jumping performance of horses. Eleven horses of different ages and breeds which are used for both recreational as well as sport riding purposes participated in the trial. The success of the horses at jumping over obstacles of variours colours was evaluated in relation to other selected variables, namely gender, age, height of the jump, and the type of riding surface. The horses were most successful at jumping yellow (96.4%) and red (95.2%) obstacles, whilst being less successful over green (85.7%) and blue (83.3%) ones. A successful jump included those where the front or hind hoof touched the obstacle without actually knocking the obstacle down. The values for touching the obstacle with the front or hind hoof were approximately the same for the red (7.1%) and green (9.5%) obstacles. With the yellow obstacles, there was a higher percentage of touching with the front hoof (11.9%) than the hind hoof (4.7%). With the blue obstacles, there was also a higher percentage of touching with the front hoof (10.7%) than the hind hoof (9.5%), although the difference was not as marked as with the yellow obstacles. The influence of the other selected variables on the jumping performance of the horses over the different coloured obstacles was diverse. The values of the correlation coefficients for gender and the type of riding surface did not prove there was a statistically significant influence of the horse´s success. In contrast, statistically significant relationships were proven for the height of a jump which was green, with a correlation coefficient rxy = -0.236+ (i.e. the higher the green jump the less successful the jumps), or yellow, with a correlation coefficient rxy = -0.377+++ (i.e. the older the horse the less successful the jumps).
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City does not have to be a labyrinth. Art project for first school
Smetanová, Martina ; Skarlantová, Jana (advisor) ; Špičková, Kateřina (referee)
Martina Smetanová Teaching for elementary school Dissertation Abstract The dissertation is regarding the use of art education in the education of children in elementary schools. In the theoretical part of the dissertation, there are described various psychological aspects, which have an influence on the development on the children's personality, e.g. creativity, intelligence, cooperation, sample schemes, mental mapping, attention, … The practical part consists of ten art themes within one common project "City does not have to be a labyrinth". (City from a bird's eye-view, Plastic city, City paving, Modern building, Traffic intersections, City plan, We are building a city, Travelling using a bus or tram, House sign, Mystical city). I realized this project on elementary school called ZŠ Fryčovická in Prague 9 - Letňany, in third, fourth and fifth grade. During the work with children, I tried to use the knowledge I got from the theoretical part. The aim was to give the children an idea about city, in which they are living and also to focus on the experiences, cooperation with other pupil, experiences with new art techniques, connection with other subjects, evaluation, development of fantasy, etc. The dissertation shows how we, within an art education, can develop skills and abilities, which can be then used in...
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Synesthesia in the work of Jiří Karásek ze Lvovic in the fin de siecle
Grollová, Jana ; Vojvodík, Josef (advisor) ; Vojtěch, Daniel (referee)
This thesis should solve the mystery of the synesthesia (especially on field of the theory of literature). The explanation of selected art schools of the second half of nineteenth century should anchor this phenomenon in the history of literature. The thesis analysis the concrete cases selected from the primary texts (collection of poems Zazděná okna, prose Román o Manfredu Macmillenovi and drama Sen o říši krásy). This analysis is based on the various types od synesthesia. The analysis prooved that this phenomenon does not only exist in the world literature, but it also exists in the Czech literature of that age. The comparison of the results extracted by Sean A. Day, Ph.D. was very interesting. This thesis examines also the colours and seing of the colours in the dreams. The work of Svetozar Nevole showed up useful. Although the work is almost 50 years younger than the primary literature, there were no big problems with adaptation of this theory for the primary texts.
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Vitality in the architectonic environment
Eyer, David ; Horáček, Martin (referee) ; Hudec, Mojmír (referee) ; Kyselka, Mojmír (referee) ; Žabičková, Ivana (advisor)
More and more research studies are being conducted on the quality of architectural space as a factor affecting our mental, social and physical health. In the past, this topic was often overlooked in its complexity. The establishment of the specialized fields of building biology, biophilic architecture and the works of Christopher Alexander and Nikos Salingaros now allow us to consider various facets of this subject. This dissertation aims to analyse the topic of vitality in architectural space by studying the abilities and perceptions of its users. Therefore its aim is not to develop a new theory of “vitality-enhancing architectural space”, but to describe how this phenomenon is perceived by the users themselves. Users can provide feedback on which features of architectural space they see as the most important for the feeling of vitality. These features have been hierarchically organized based on their perceived importance, analysed and described in detail to allow their relatively easy application in practice. This dissertation will also allow a comparison with other existing works on the studied topic.
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