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"Major Zeman": Comparative analysis of verbal narratives and TV serial presentations
Krausová, Martina ; Bílek, Petr (advisor) ; Činátlová, Blanka (referee)
The diploma thesis "Major Zeman": Comparative analysis of verbal narratives and TV serial presentations deals with two narrative media that depict the Zeman's story: a literary narrative by Jiří Procházka and its realization as TV series. Factors affecting the resulting form of both versions were identified by means of a gradual analysis of each of the versions. These factors were external interventions made by a management of a TV company and by its professional advisors as well as a mutual rivality of producers of the series. A focus to a TV audience and a literary ambition of Procházka, who attempted to step over the boundaries of a crimi genre, played their roles as well. These all resulted in two differently conceived fiction worlds. The narrative world, built on a myth-building principle, appears to be coherent, joined by an unifying ideological line. On the contrary, the TV series world appears to be scattered.
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Representations of the Czech Historical Era of 1950s in Contemporary Czech Literature
Dobrý, Marek ; Bílek, Petr (advisor) ; Špirit, Michael (referee)
The thesis deals with the literary production reflecting the 1950s in Czechoslovakia in terms of books published within the years 2000 to 2010. Based on the dominant discourse's analysis, reflection of this period in print media compares the way discourse penetrates the literary speech and also the way of their contrast. The author, giving the wide cross-section of released books, tries to maintain the opinion that projection of the 1950s is happening thanks to a myth created contrary to the construction myth. For this reason the literary speech is being called the re-mythologization reflection of the 1950s. Another goal of this work is to find neuralgic points of the myth and to decode their function - whether ideological or social. During the mapping of the books concerning in 1950s the attentions is paid to the texts that try to disturb the re-mythologization dominant literary speech described in detail. In connection with a slight representation of resembling texts author attempts to discover the causes of the non-existent need to see a different point of view in history through literature. Key words: 1950s, literary speech, discourse, myth, power, ideology, function
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Institution of School in the End of History
Mach, Ivo ; Hauser, Michael (advisor) ; Hogenová, Anna (referee)
Resume The main concern of the thesis is about institution of school as a scope of changeover domain of episthemical, ethical and economic/political/power discourse. The methodological approach based on the Michel Foucault's theory of the power and knowledge concurrence is used. Further, several perceptions of critical economics, sociology and political studies are also utilised. The hypothesis is that the institution of school have been methamorphosed coherently to the discourses and within of contexts of transfiguration of social-economic conditions in the course of human events, specifically in 19th , 20th and 21st centuries. The school is considered a power. The institution of school is changing its contents and functions during the history, however, the power has been kept as its proper characteristic in any case. And as the thesis demonstrates that power is even becoming a softer and subtle one while being accordant with the current claims of global capitalism. That can be expressed by the concept of so-called "knowledge society".
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Reflection of a girl'sworld in the magazine Bravo Girl!
Dovenerová, Sylvie ; Kraus, Jiří (advisor) ; Wolák, Radim (referee)
The main aim of the graduation thesis "Reflection of a girl's world in the magazine Bravo Girl!" using Critical Discourse Analysis is to identify ideology hidden in the texts of the mentioned magazine and to analyze all forms of the ideology "us" against "them". The theoretical part focuses on the significant concepts related to a text and its analysis and simultaneously deals with social and psychological aspects of gender socialization process. Special attention is paid to topics such as family, school, friends, new technologies and media. The author finds them to be a dominant source of influence in the life of teenage girls. The analytical part presents a girl's world from the Bravo Girl! point of view and inspects the language used by girls and the magazine. It attempts to estimate to which extent the magazine through language reflects values, attitudes and priorities of teenage girls and what is the role of the magazine in this. The qualitative method of semiology analysis is applied on press advertising. Keywords Magazine, ideology, language, teenage girls, stereotypes, beauty myth
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Gender and Media in the Age of Post-Modernity: Revealing Gender Stereotypes in the Contemporary Czech Advertising Discourse
Olbertová, Martina ; Šoltys, Otakar (advisor) ; Reifová, Irena (referee)
ENGLISH SUMMARY The main objective of this dissertation was to provide a complex perspective on the mutual relationship of gender and media in the age of post-modernity with a special attention to the stereotypical gender portrayal presented to us by the contemporary Czech advertising discourse. We chose to demonstrate this problematics through the methods of semiotic analysis on the analytical sample of 5 advertisements (consisting of selected TV commercials) representing various aspects of stereotypical gender images appearing in the today's Czech advertising contents. We then subjected these selected advertisements to analytical methods in pursuit of finding the answers to questions related to the media image of men, women and our society that the stereotypical gender depictions contained in these advertisements help to construct. Although many of these advertisements appear to be openly sexist or even misogynic on the first sight, using the mechanisms of semiotic analysis we came to a rather opposite conclusion proposing the analyzed contents are rather pro-feminine tending toward an extensive masculine critique. This result, however, is based mainly on the mechanisms of oppositional reading of the subjected texts. On the other hand, it is presumable that the "average media consumer" not having access...
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Reflection of the Battle of Lipany in Historiography and Textbooks
Moraová, Hana ; Parkan, František (advisor) ; Havlůjová, Hana (referee)
The thesis The Reflection of the Battle of Lipany in Historiography and Textbooks focuses on the issue of historical consciousness, subconsciousness and the birth of tradition and the role that history taught at schools plays in this process. The author studies how history taught at schools reflects research and results of contemporary historians. She shows whether, how fast and to which extent the results enter history textbooks, often the only text that pupils, students and unfortunately also teachers access. The whole issue is demonstrated on the Battle of Lipany - the event often perceived by Czech historians as key for future development of the whole nation. In the introductory part the author discusses the question of historical consciousnesss and subconsciousness, Czech national myth and tradition. In the following chapters she shows how in different eras of Czech history the topic of the Battle of Lipany was approached by historiographers and how their results entered history textbooks. The author shows that in most periods this process was very slow, if any, the only exception being the Protectoral period and the period of the communist regime when the ideological line propagated by official historiography entered the textbooks very fast. Of course, this ideological interpretation was...
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Ideology, censorship, indirect translations and non-translation: Czech literature in 20th -century Portugal
Špirk, Jaroslav ; Králová, Jana (advisor) ; Seruya, Teresa Maria Menano (referee) ; Mánek, Bohuslav (referee)
The present doctoral thesis investigates book translations of Czech and Slovak literature into European Portuguese in 20th -century Portugal. The Introduction gives reasons for choosing the topic, argues for its relevance and outlines the structure of the thesis. It defines the main research question, 'What was the presence of Czech literature translated into European Portuguese in 20th -century Portugal?', and formulates the hypothesis to be tested: 'The translations of Czech literature in 20th century Portugal exhibited a tendency, a pattern.' Chapter 1 attempts to operationalise seven theoretical issues pertinent to Translation Studies in general: (1) ideology, (2) censorship, (3) indirect translations, (4) non- translation, (5) canon and world literature, (6) paratexts, and (7) medium-sized lingua- & socio-cultures. Chapter 2 delineates the research subject, discusses the most important types of sources and materials used and presents the methodology. The principal research subject is defined as translations of Czech fiction into European Portuguese published in book form in Portugal in the 20th century. Seminal works by J. Levý and A. Popovič are introduced, discussing the methodology most apposite to analysing the material found. Chapter 3 provides a general historical, political and cultural...
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Propaganda in the Czechoslovakia in 1950s
Merta, Jonáš ; Köpplová, Barbara (advisor) ; Suk, Pavel (referee)
The thesis deals with the communist propaganda in Czechoslovakia during the early fifties. The opening part describes the historical context, media system, and establishing of regime's censorship and information monopoly. In the interpretative part, the thesis analyses the ideological stereotypes and mainsprings of propaganda. The thesis applies the method of qualitative media content analysis of daily press and other media types. The communistic ideology is viewed as a systematic and comprehensive "gesamtkunstwerk" influencing the society. The conclusion of the thesis is the interpretation of the ideological mainsprings and theircontext. The thesis shows parallels between principles of construction of the ideological text and mythical stories.
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Spartakiad as a secular ritual
Preininger, Matouš ; Chlup, Radek (advisor) ; Roubal, Petr (referee)
Spartakiads were mass synchronised gymnastic displays and had hundreds of thousands participants. In communist Czechoslovakia they took place every five years. In this paper I explore how they differ from and resemble to religious rituals. I based this study mainly on theories of British social anthropologists Edmund Leach and Victor Turner. The gymnasts exercising on the stadium were supposed to represent a united people and to articulate basic ideological values, most importantly joyful work and preparedness to fight for peace. The order was thus reminded to the participants of the ritual and according to this order the society was formed. Because the symbolism of the spartakiad was very general and ambiguous, it was able to unite social groups between which there was tension in everyday life. Thus it created the illusion that the society is unanimous. These characteristics allow the spartakiads to resemble religious rituals. At the same time they differ from them in an important trait. Except from expressing cultural values, religious rituals enable their questioning in a clearly defined situational context. Hence they can help the evolution of social structures. The spartakiad expresses the social order but it does not allow its critique. Therefore spartakiads conserve the status quo but have...
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Western Music in the Post-1968 Czechoslovakia
Havlík, Adam ; Pullmann, Michal (advisor) ; Rákosník, Jakub (referee)
This paper addresses the peculiar topic of western music in post 1968 Czechoslovakia with emphasis on the official music scene. It shows how western music was actually treated in Czechoslovakian society and how the image of western music was shaped within the public discourse , including many significant ambiguities. It also follows various ways (legal and also illegal) in which ordinary people used to obtain foreign music records in the era of late socialism. An analysis of actual impact of western music on Czechoslovak popular music and the role of institutions within that is also present. This paper could thus be considered as a modest contribution to the social and cultural history of socialist dictatorships.
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