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Valentová, Hana ; Jirák, Jan (advisor) ; Šoltys, Otakar (referee)
This diploma thesis on the "Non-Parliamentary Political Parties in Media Communication Process. Communication Behaviour of Non-Parliamentary Parties in the Czech Republic prior to the Parliamentary Elections of 2006" suggests that political parties wishing to succeed in the dynamically changing media environment today need to present themselves through the refection of contemporary trends in the development of political communication. Based on the hypothesis that the non-parliamentary (i.e. small) political parties fail to master these principles of media and political communication, which is one (but not the single) reason why they fail to reach spectacular results in elections, this diploma thesis investigates four Czech non-parliamentary political parties participating in the parliamentary elections of 2006. The theoretical part of this diploma thesis introduces the current phenomena of political communication, including the mediatisation and personalisation of politics and the concept of politics as entertainment, with a focus on the examples of professionalization of political communication, political marketing and the importance of public opinion. In the practical part of this diploma thesis, the fundamental definitions are used and the method of semiotic analysis applied to the media...
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The role of the Czech public media in the pension reform discourse
Tomíčková, Adéla ; Háva, Petr (advisor) ; Mašková, Pavla (referee)
The thesis 'The role of the Czech public media in the pension reform discourse' aims to provide a critical reflection on the role of the Czech Television and the Czech Radio in the debate over the changes in the pension scheme of the Czech Republic. The principal method used for that is the discourse analysis, which comprises quality and quantity analysis of the media output, interviews and personal observation. The research project focuses on the context the debate over the pension reform occurs and how it is presented in the public media. The theoretical part summarizes the theoretical concepts used in the research project, i.e. concepts from the field of public policy, social policy, mass communication and discourse analysis. The empirical part examines the institutional development of the pension reform, its variations in political, scholarly (Czech and international) and public discourse. The major part of the research project is based on the discourse analysis of the pension reform discourse in the Czech public media. The role of the public media in the pension reform discourse is deduced on the basis of the theoretical and empirical parts.
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Negative, defamatory and mocking political campaigns in the Czech Republic in the years 2006 - 2010 and their effects on public politics [THESIS TEMPORARILY NOT PUBLICLY AVAILABLE]
Mludek, Ivo ; Háva, Petr (advisor) ; Nekola, Martin (referee)
The phenomenon of political marketing entered - together with democratic political competition - the Czech Republic after 1989. Together with parliamentary elections in 2006 a strong negative election campaigns appeared. The parliamentary elections in 2007 proved a stalemate and they launched a long period of political instability. An unusually sharp and mostly negative election campaign proceeded in the Czech Republic continuously during the years 2006 - 2010. For the first time foreign advisory firms prepared strategies for the biggest political parties - ČSSD and ODS. The election campaigns were characteristic not only of mass enter of negativism imported by the foreign consultants, but also of a great number of anonymous mocking and defamatory political advertisements, the customer and the payer of which was unknown and unable to find. The negative campaigns then introduced both the question of ethical limits in the election marketing and of the harmful influence of opaqueness in contracting and financing the campaigns. The thesis is dealing with regularities of political marketing which got control of Czech political scene in 2006 - 2010, and it formulates hypotheses about the possible effecs of negative, defamatory and mocking political campaigns on the environment of Czech public politics.
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The 2012 French presidential elections: Campaign of Socialist Party candidate François Hollande
Selingerová, Magdaléna ; Dolanský, Pavel (advisor) ; Shavit, Anna (referee)
The bachelor thesis The 2012 French Presidential Elections: The Campaign of the Socialist Party Candidate François Hollande is an election campaign analysis of the winning candidate and the current French president. The objective of the thesis is to depict a complex image of presidential campaigning in France using the example of the Socialist Party candidate and to explain why his strategy was successful. It presents the contextual analysis of the French environment and its influence on the election process. It examines the way in which the regulation of political communication, consumption of political news in media and typology of voters influence the presidential election. Furthermore, the situation preceding the elections is described as well as compared with the last election year of 2007 and the main candidates of other political parties are characterized. This thesis mainly focuses on François Hollande, his profile, his image and his targeting of individual voters' segments. The circumstances of entering the campaign and the importance of socialist primaries for the official campaign are also mentioned. The campaign analysis itself comprises the choice of communication channels, describes the time horizon of the campaign and characterizes the marketing communication tools adopted by the...
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Analysis of the political instrumentalization of the periodic press Mladá fronta DNES in the period before elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013
Dobrovodský, Martin ; Křeček, Jan (advisor) ; Nečas, Vlastimil (referee)
The diploma thesis Analysis of the political instrumentalization of the periodic press Mladá fronta DNES in the period before elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013 examines, if leader of the political party ANO Andrej Babiš used his position of the owner of the media group MAFRA to influence media content in the periodic press Mlada fronta DNES during the period before elections to the Chamber of Deputies of the Parliament of the Czech Republic in 2013. Theoretical framework briefly describes the basic concepts of political communication and geopolitical division of the models of political communication including the Czech media scene. Focus is primarily on the development and possible ways of instrumentalization of printed media operating in the Czech media market after 1989. Results of quantitative research showed that four other political parties gained more media attention then political party ANO which ended up second in the election. The title pages of the Mlada fronta DNES therefore was not used to increase promotion of Andrej Babis and his political party. The final part of the research interprets the results of quantitative analysis regarding the possible instrumentalization in terms of political topics presented on the front pages of the...
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Mediocracy - The political communication in times of mass media
Tichá, Veronika ; Müller, Karel (advisor) ; Dvořáková, Vladimíra (referee)
This master thesis aims to analyze the facts concerning the political communication of Silvio Berlusconi and Andrej Babis and their political and business careers. The works tries to define the basic concepts of political communication and subsequently analyze them in the comparison with those politicians. Among the other things, the effect of the media which could enabled their entrance to the politics and influence the meanings of the public opinion as well as their political history and used communication techniques has been taken into consideration.
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Government Communication: How to succeed with the economic reforms among the public
Šimečková, Barbora ; Kubala, Ondřej (advisor) ; Loužek, Marek (referee)
This diploma thesis deals with the communication of state substantial economic reforms. Methodology is a case study that examines the governmental communication of the pension reform in 2013. The introduction of the thesis briefly outlines the socioeconomic situation in the Czech Republic after 2008. The theoretical part sets out the necessary basis in the fields of media and communication, public relations, political communication, psychology and public choice theory and it also provides an overview of pension system reforms development in the Czech Republic area from the time of Austro-Hungarian Empire. It notes that this issue is one of the constant governmental agenda, especially after 1989, and its enforcement is depends on the political settlement. Practical part of the thesis analyzes the communication discourse of governmental pension reform effective from 1 January 2013. For this purpose it uses structured interviews with stakeholders, quantitative content media analysis and public opinion polls. It concludes that there was no communication strategy for the pension reform and governmental information activities were insufficient and time inadequate. The thesis results in a set of recommendations for the government and its future economic reforms communication. It includes political consensus, clear message and target group identification, detailed timeline plan and the principle of simplicity in the reform explaining.
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Mediocracy - political communication in the mass media era
Švejcarová, Pavla ; Müller, Karel (advisor) ; Dvořáková, Vladimíra (referee)
The aim of this master thesis is to analyse how Czech political parties used social network to political communication before election in year 2013. The work tries to define the basic concepts of political marketing, political communication and new, modern forms of it associated with the Internet and social networks. In the analytical part I analyse Facebook profiles of selected parties. The work is complemented by scans of profiles, graphs and tables, which can help to understand the analysis. The analysis uses data from the annual reports of the parties, the publication of the Institute of Political Marketing, and most of its research interviews.
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The Transformation of the Political Environment in Great Britain as a Result of the Rise of Mass Media (until the 70s of the 20th Century)
Koštel, Jakub ; Kovář, Martin (advisor) ; Soukup, Jaromír (referee)
The main theme of this thesis is the relationship between media and politics in Great Britain mainly in the twentieth century. The research is based on the fact that dynamic post-war growth in technological and economical areas resulted in the development and mass expansion of new media, especially radio and television broadcasting. The main goal of the thesis is to analyze the transformation of British political environment and to verify the hypothesis arguing that this transformation was primarily caused by the development of new media. Changes in the British politics during the twentieth century are demonstrated especially by the election campaigns and methods of political communication. Another part of this work is also the brief analysis of the development of British mass media (press, radio and television) which provides an important context for achieving the stated objectives. The thesis is methodologically based on the research from fields of media history, political history and sociology which concentrates on political communication.
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Analysis of political communication
Novák, Petr ; Khelerová, Vladimíra (advisor) ; Drozen, František (referee)
Political communication plays a crucial role in politics. It justifies, it critizices, it promises and it explains. All those activities have one in common - they try to persuade. Politicians want to persuade us that their claims are truthful and morally right. At that, they can choose from a wide variety of means - from argumentation to manipulation. On the receiving end of the communication, there is a voter who can also choose from a wide variety of ways in which it is possible to accept those claims. Lest the democracy should fail, it is advisable to pay attention to those options.
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