|
|
Proposal of Customer Satisfaction Measurement Programme
Macháčková, Radka ; Říhová, Lada (referee) ; Šimberová, Iveta (advisor)
This master thesis is focused on the measurement of customer satisfaction and building up the relationship between the company and the customer. The aim of this thesis is to apply gained theoretical data to practical measurement of customer satisfaction in H & M Hennes & Mauritz CZ, s.r.o. The task of the practical side is the proposal of improvement in providing services, according to the result of measurement of the customer satisfaction analysis which was implemented.
|
|
| |
|
|
Customer Satisfaction
Kratochvíla, Jakub ; Čechmánková, Silvie (referee) ; Schüller, David (advisor)
This Bachalor thesis is focused on problematics in area of customer satisfaction in retail sport chain Decathlon, specifically in store in Brno Ivanovice. Theoretical part describes what is marketing research, customer, his satisfaction and marketing itself. Following by an analysis of the current environment and compiling a questionnaire survey based on analytical part. Thesis contains own suggestion for the increase of customer satisfaction in the store.
|
|
|
Marketing Research for Selected Company
Juřička, Milan ; (Hons), Simona Malanová BA (referee) ; Šimberová, Iveta (advisor)
The subject of this bachelor thesis is marketing research in a selected company, focused on customer satisfaction analysis. This analysis is focused at customers of 1CSC a.s., which manufactures steel products with main branch in Brno. To achieve the objectives of this thesis, marketing tools are used in the form of analysis supplemented by a questionnaire survey. The questionnaire is focused not only on customer satisfaction, but also on a web project that should bring customers closer to current product offerings. The theoretical part describes the marketing research and applied analysis to the company 1CSC a.s.. The practical part is dedicated to the analysis of the environment of the company 1CSC a.s. and the interpretation of the results of a marketing survey conducted on customers of the selected company. At the end of the thesis, future steps are proposed on the basis of acquired data to improve the current situation.
|
|
|
Customer Satisfaction Analysis of the Selected Company and Proposals for its Improvement.
Nesvadba, Lukáš ; Štýbnar, Michal (referee) ; Chlebovský, Vít (advisor)
This diploma thesis deals with customer satisfaction analysis of Hospoda U Hlaváčů using a questionnaire survey and provides proposals for its improvement. The thesis is based on a comparison of theoretical knowledge with practical skills. Theoretical part is focused on market research, customer and questionnaire survey. The practical part analyses and elaborates the obtained results. Based on the data evaluation, several areas requiring improvement were indicated. Proposals to increase the level of customer satisfaction and development of provided services are given.
|
|
|
The Study of the During the Engagement Organization
Marvanová, Barbora ; Stojan, Petr (referee) ; Jurová, Marie (advisor)
This theses examines the process of the order in companies, whose main specialization is the projecting in construction. The study analyses the position of project and architectonical office on the market and process of order based on analysis of related activities. The thesis consists of following parts: theoretical, analytical and practical. Theoretical part describes and clarifies the main concepts and terminology related to the topic. Analytical part analyses current state of the company, i.e. its inner and outer conditions and subsequently, and also the process of concrete contract. The goal of the analysis is to suggest own solutions, which should help to improve the current state of the company. The conditions of the realization and benefits are part of the suggested solution.
|
|
|
Evaluation of Communication with Foreign Customers of TEMPISH Ltd. with Possible Improvement Proposals
Kráčmarová, Hana ; Plutz, Jan (referee) ; Černohorská, Lenka (advisor)
The subject of this master’s thesis is communication with foreign customers in the company TEMPISH Ltd. The thesis is divided into two parts connected to each other and complements each other. It is the theoretical basis and its subsequent practical use. The theoretical part is focused on clarifying the concepts of communication, customer and their forms. In the practical part of the thesis communication with customers in the company TEMPISH Ltd. is characterized. This part also covers analysis of survey results. Based on the findings proposals to improve the current state of communication, especially with foreign customers, are described.
|
|
|
Analysis of Customers Satisfaction in Selected Company Using Mystery Shopping
Šrámková, Tereza ; Imramovská, Michaela (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on the method of marketing research called mystery shopping. The thesis describes the types of services, customer satisfaction, communication with the customer, marketing research and the mystery shopping and why it is good to use this method. There are also listed and described mystery shopping techniques, who and where they are used. The practical part deals with the analysis of the mystery shopping data that is performed in the selected company. Based on their quality, the data are subjected to a critical analysis and, depending on the results found, recommendations are given on how to avoid or prevent future weaknesses.
|
|
| |
|
|
Customer Satisfaction Analysis and Recommendations for its Improvement
Mičánková, Jana ; Havíř, David (referee) ; Chalupský, Vladimír (advisor)
The bachelor´s thesis deals with the analysis of customer satisfaction and suggestions for improvement of its level at company STUDENT AGENCY TRAVEL k.s. The theoretical part of this thesis is focused on explaining the basic theoretical concepts that are used in the practical part. A questionnaire survey is used to determine customer satisfaction. From the obtained data, recommendations are then proposed which should lead to an increase in the level of customer satisfaction with the company’s services.
|
guest ::
