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Female candidates: analysis of the media representation of "femininity" in the Czech presidential elections of 2023
Michvoková, Marie ; Vochocová, Lenka (advisor) ; Reifová, Irena (referee)
The aim of this thesis is to form an idea of the ways in which "feminine" is portrayed in the media in the Czech presidential elections in 2023. The representation of women in top Czech politics is still a minority and no woman has yet become president or prime minister. This fact does not mean that women are not as suitable for these positions as men. It means that they do not have equal opportunities in the public sphere, or rather they do not even dare to enter it. This stems from a patriarchal social order in which public sphere is adapted mainly to men. In the theoretical part of the work, I will therefore focus on the history of feminist movements and the present of feminist theories in the field of politics, the issue of women in top politics and the conceptualization of new media and their relationship with political communication. The methodological and analytical part will deal with the research of media representations. In 2023, only one woman ran in the presidential election - Danuše Nerudová. Based on an analysis of her official social media campaign, I will assess how she worked with the fact that she is a woman. The second part of the analysis will tell something about how this fact is portrayed by one serious and one tabloid media and whether it is somehow important to them. The...
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Initiatives aiming to reform the Electoral College in the United States of America
Forejtová, Markéta ; Sehnálková, Jana (advisor) ; Kozák, Kryštof Přemysl (referee)
Bakalářská práce - Markéta Forejtová Abstract This thesis deals with initiatives to reform the Electoral College in the United States of America. The main goal of this thesis is to compare these initiatives and reflect their representativeness of election results. That means to evaluate how these initiatives assess individual votes cast. The main method used in this thesis is comparative analysis. This thesis is divided into four sections, with the first one briefly describing the creation of the Electoral College, as well as changes to its functioning until today. In the second part, controversial cases of presidential elections in the years 2000 and 2016 are described. The third part includes a description and comparison of the initiatives to reform the Electoral College, including their positive and negative aspects based on the criteria of individual vote reflection. To allow a more precise comparison, a hypothetical model of election results was created for each of the initiatives based on the 2016 presidential election. The fourth part explains the implementation of these potential reforms into U.S. law. This thesis comes to a conclusion that direct election of the president is the initiative that reflects the individual votes most precisely. In case of the proportional plan, the election of 2016...
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Comparison of the Presidential Candidate's Website with their Presentation on Facebook
Čechmanová, Monika ; Hrůzová, Andrea (advisor) ; Vocásek, Tibor (referee)
This bachelor thesis focuses on the analysis of the campaign of presidential candidate Jaroslav Bašta, who is running for the political party Freedom and Direct Democracy (SPD) in 2023. Specifically, the content of his website will be compared to the content on the social network Facebook, which serves as a support for his candidacyThe thesis aimsis to identify differences between the content on these two platforms and to analyse the strategies used in the areas of marketing, public relations, and public opinion. The thesis will also examine whether the presidential candidate uses elements of illiberalism and how he communicates his electoral program. In the theoretical part, the thesis will focus on digital communication as a "new tool of political communication" and define key concepts and theories related to digital and political communication and marketing. The starting point will be the works of political scientist Chytilek (2012 or 2019), who specializes in political marketing, and the works of Matušková (e.g., 2006), an expert on political and electoral marketing. In the practical part, the method of analysing rhetorical and visual means will be used to map the use of populism for political purposes in the pre-election period, the issue of "fake news," and strategies of populist rhetoric on...
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Vliv vynaložených finančních prostředků na výsledky voleb
Novák, Ondřej
This bachelor thesis deals with the quantification of the influence of spent funds on the results of elections in the Czech Republic and political marketing. The aim is to evaluate the relationship between finances and votes obtained in elections. The first part explains the concepts of political marketing. Subsequently, data from the presidential, senate and parliamentary elections to the European Parliament and the Chamber of Deputies of the Czech Republic are statistically processed. These data are commented and subsequently also transferred to the general level of elections in the Czech Republic. Recommendations are also made for setting up a successful election campaign.
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Application of Paired comparison method in election research
Lišková, Kristýna ; Jeřábek, Hynek (advisor) ; Krejčí, Jindřich (referee)
Author of these thesis researches the ability Paired comparison method to predict the results in the presidential elections during January 2018 ( the first and the second round). The pair comparison method is based on the assessment of individual candidates in combinations (pairs) where two candidates stand against each other and there is a judge who compares them in all combinations. The author carried out an investigation using three standardized questionnaires. She has applied the method in the first questionnaire and surveyed the actual choice of the respondents in the other two questionnaires. There were 392 respondents who participated in the complete questionnaire surfy and their answers were analyzed and compared with their results of Paired comparison method. The thesis also shows the accuracy of the method and the suitability of the application, as well as the ability to predict the results of undecided voters. The Paired comparison method in prediction of the results of the first round, but was able to estimate the results of the second round. The author concludes that Paired comparison method should be used in several round types of elections or those where two candidates stand against each other. There are also examined the disadvantages and risks of the method.
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Rise of Macri and decline of Kirchnerism in Argentina
Skutelniková, Milena ; Krausz Hladká, Malvína (advisor) ; Soukup, Jaromír (referee)
This bachelor thesis follows the causes of the loss of popularity of left-wing politics of Cristina Fernandez de Kirchner so-called kirchnerism and Mauricio Macri's victory in the 2015 presidential election. Right-wing politician Mauricio Macri with his victory broke the twelve- year-old domination of kirchnerism. The thesis consists of three parts. The first part focuses on the political system of Argentina. In the second part I followed the policies of Nestor and Cristina Kirchner, which led to the financial crisis of 2014-2015 and the third part analyzes the presidential elections themselves.
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Vice Presidency in the U.S. Executive Branch
Dohnal, Vojtěch ; Kotábová, Věra (advisor) ; Kubátová, Hana (referee)
The thesis deals with the vice-president's office of the USA, his powers and his position in the American executive. Considering relatively limited constitutional definition of the vice-presidency, also circumstances of the historic evolution of election this function and issues of vice-president's succession to the presidential office are the subjects of my thesis. The vice-president's selection in the United States of America used to be for many reasons a very important and by the public desirously awaited decision of a presidential candidate before presidential elections. This is the reason, why the thesis deals also with the issue of the impact of the vice-president's nomination on a presidential campaign.
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Contemporary forms of negative political campaigning in the United States of America: The Case of Donald Trump's presidential campaign of 2016
Kolská, Martina ; Šafařík, Petr (advisor) ; Szobi, Pavel (referee)
In the last few decades, political marketing experienced a major shift in professionalization. In the past, the communication and marketing strategy was an advantage for political subjects. Today, however, it is an inseparable part of a political process. The thesis deals with the problematics of negative campaigning. It covers its historical development and contemporary form in the United States of America. Negative campaigning is an integral part of every more significant political struggle for power. Besides the historical and political contexts the author of the thesis pursuing professionalization of campaign strategies, technology development, and its influence on the campaigning and the overall changes that are shifting the political marketing field in past years. The last presidential campaign of the year 2016 resulted in the election of Donald Trump a president. The author was examining the negative statements from Twitter, presidential debates, and campaign rallies. By conducting semiotic and discourse analysis of selected statements of Donald Trump from the year 2016. The author focused mainly on the linguistic and content side of the statements. Afterward, she put it in the contexts with the whole campaign.
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Ukraine Constitutional reform in 2004 and Its Impact on the Development of the Country
Poloncarzová, Diana ; Šír, Jan (advisor) ; Zilynskyj, Bohdan (referee)
The thesis deal with the constitutional reform in Ukraine approved in 2004 There were optimistic expectations about the regime change and moving closer to the model of West European states in 2004. The scope is to identify whether Ukraine followed the path of democratic transition or remained as an unstable hybrid state. It is focused on constitutional changes of the following chapters - elections and referendum, parliament, president, council of ministers and redistribution of power between these roles and impact on legislation and executive power. The regime type is influenced by these changes. Ukraine was classified as an authoritarian regime during Kuchma's second term in the Presidential office. The political system had been changed in 2006 when the new constitution came to power. Between a various classifications the most common ones, which had been used, were a semi- presidential system or presidential-parliamentary system. The choice of improper political system could be one of the key reasons leading to the failure of democratisation of the country when attempted.
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