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The Gallery of Brno Grand Prix
Sikora, Zbigniew ; Boleslavská, Yvona (referee) ; Žalmanová, Petra (advisor)
The main task of this thesis was to create an architectural study of The Gallery of Brno Grand Prix based on previous urban study from previous semester works. The proposal is focused on the iconic circuit’s former glory restoration, on providing new content for raceway complex and creating decent and presentable place for the presentation of the rich history of Czech and Czechoslovak motorsport. The result is a study of an object that meets these needs while respecting the historical and morphological values of the place. The building creates new themed attraction and creates the potential for further development of near circuit.
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Marketing Strategy Proposal for Chosen Organization
Papadopoulos, Ioannis ; Kruljacová, Anna (referee) ; Chlebovský, Vít (advisor)
Diplomová práce se zaměřuje na vypracování návrhu marketingové strategie vybrané organizace. Určuje, jaké jsou klíčové prvky pro vybudování marketingové strategie pro tým Formula Student s důrazem na inovaci v tomto odvětví motoristického sportu. Diplomová práce je rozdělena na tři části. První část se zabývá teoretickými poznatky a důležitými pojmi z oblasti marketingu, druhá část obsahuje základní informace o formulovém týmu a analýzu současného stavu. Poslední část obsahuje návrhy pro formulový tým TU Brno Racing.
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Engine modification for racing application
Fried, Tomáš ; Janoušek, Michal (referee) ; Drápal, Lubomír (advisor)
This bachelor’s thesis deals with modifying a stock engine for racing application. The thesis briefly describes the regulations of the championship FIA CEZ Division 4 and rival powertrains. Next, it analyses the stock engine and two variants of modifications. The last chapter offers further possible modifications to the engine.
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The Gallery of Brno Grand Prix
Ježková, Tereza ; Boleslavská, Yvona (referee) ; Žalmanová, Petra (advisor)
The main purpose of the diploma project is to redesign an object of the Brno Grand Prix areal. The design case study is a second step after an urban project analyses created in the pre - diploma project phase. The main aim of the diploma design studio is to produce a new impulse in the whole nearby area of the Brno Grand Prix by finding a new purpose for the city's iconic areal and creating a decent and representative place for exhibition of the extensive history of Czechoslovak Motor sport.
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Perceived Formula 1 teams' brand archetypes
Martinec, Jan ; Voráček, Josef (advisor) ; Opelík, Daniel (referee)
Title: Brand archetypes perception of Formula One teams Objectives: Main aim of this thesis is to find out which Formula One teams brand archetypes are perceived by Formula One fans of Czechia and Slovakia. Methods: During research of teams' brand archetypes of 2021 Formula One World Championship was used electronic questionnaire. The theoretical part is based on the analysis of literature focused on brand archetypes and Formula One. Descriptive analysis used projective techniques, specifically visualization and personification. Results: Present successful Formula One teams combine Hero archetype with second significant archetype. Other teams' archetypes with exemption of Haas have only tiny advantage or balanced ratio of archetypes. Keywords: motorsport, branding, fans
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Marketing Strategy Proposal for Chosen Organization
Papadopoulos, Ioannis ; Kruljacová, Anna (referee) ; Chlebovský, Vít (advisor)
Diplomová práce se zaměřuje na vypracování návrhu marketingové strategie vybrané organizace. Určuje, jaké jsou klíčové prvky pro vybudování marketingové strategie pro tým Formula Student s důrazem na inovaci v tomto odvětví motoristického sportu. Diplomová práce je rozdělena na tři části. První část se zabývá teoretickými poznatky a důležitými pojmi z oblasti marketingu, druhá část obsahuje základní informace o formulovém týmu a analýzu současného stavu. Poslední část obsahuje návrhy pro formulový tým TU Brno Racing.
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Sponsorship of Big Shock Racing Team and their cooperation
Kadeřábková, Aneta ; Šíma, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Sponsorship of Big Shock Racing Team and their cooperation Objectives: The aim of this thesis is to suggest new sponsorship offer for potential sponsors of Big Shock Racing Team and realize how the team cooperate with their actual sponsors. Methods: The main method used in this thesis is qualitative method, specifically several interviews with a driver of Big Shock Racing Team Martin Macik Jr., who deal with sponsorship in their team. The method of analysis and observation were used too. Results: From the interviews I realized that the team does not currently have complete sponsorship offer. They try to negotiate individually with their partners and try to fulfill their individual requirements. First of all the current situation was analyzed and than, four sponsorship packages were created to help the team with their future sponsors. Keywords: Sponsorship, sport sponsorship, sponsorship offer, marketing communication, motorsport
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Women in Motorsport - Decoration? Competition?
Mikoláš, Michal ; Tuček, Milan (advisor) ; Kuchař, Pavel (referee)
This thesis deals with the issue of gender equality in motorsport. It aims to carry out two main tasks. The first is based on description and explanation of the current position of female racers in motorsport (are they considered a regular part of motorsport and do they constitute a competition for male racers, or are they just decorative anomalies?). Motorsport is one of the very few mixed sports. The second task is to answer the question whether it would be useful to establish separated women-only categories, which might attract more racers. The thesis consists of two key parts. The explanatory section of this text presents a theoretical explanation of the contemporary situation (using the theory of the lenses of gender). The empirical part is derived from expert interviews and interviews with top Czech female racers. The conclusion of the thesis is a compilation of findings provided by both parts of the text. The essential result is the need to preserve mixed competition which would be free of socio-cultural barriers which hinder the beginnings of women in motorsport.
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