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The process of modernizing electronic marketing of recruiting the new military personnel for the Army of the Czech Republic
Misík, Michal ; Plaček, Michal (advisor) ; Ochrana, František (referee)
The theoretical part of the diploma thesis is focused on t he s election of research methods, a description of the process of modernization of electronic marketing both in general in the public s ector and especially in the r ecruitment of milita ry personnel t o t he C zech Army. Specifically, it is a description of modernization and the goals of recruitment to the AČR as such. The theoretical part concludes with a description of the relevant personnel aspects - the specifics and human limits of recruitment to the AČR. In t he m ethodological p art of t he di ploma t hesis, pa rtial r esearch segments are ana lyzed. Quantitative analyzes of the success of advertising campaigns and recruitment websites are complemented by observation of the attitudes of relevant officials in the issue, reflecting the atmosphere and preferences i n the r elevant representatives. T he s ub-research areas are: technical a nalysis of modernization of w ebsites a nd c onstruction of ne w w ebsites f or recruitment to the AČR; quantification of running results a fter m odernization a nd quantification of results after the start of running of the new website; analysis of preparations for advertising campaigns; quantitative specifics of the development and especially the results of advertising campaigns for recruitment to...
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"We have to bake small bagels now": German Russia-Foreign Cultural and Educational Policy in the context of the third Angela Merkel's government
Jiříček, Dalibor ; Handl, Vladimír (advisor) ; Emler, David (referee)
Diplomová práce se zabývá analýzou zahraničně-kulturní a vzdělávací politiky SRN s důrazem na vzdělávací sektor ve vztahu k Rusku během třetí vlády Angely Merkelové. Pozornost je věnována především klíčovým změnám a definici normativních, institucionálních a koncepčních rovin. Úvodní část práce se věnuje základnímu uvedení do tématu, stanovení cílů, tezí a výzkumných otázek. Dále je zde popsána metodologie a kritické zhodnocení pramenů a literatury. První kapitola teoreticky vymezuje analytické koncepty soft-power, civilní mocnost, geo- ekonomická mocnost a "Wir müssen kleine Brötchen backen", které umožňují podrobněji popsat zkoumanou oblast. V této části je také definována zahraničně-kulturní politika a její hlavní instrumenty. Druhá kapitola představující empirickou část diplomové práce se podrobně věnuje vzdělávacímu sektoru zahraničně-kulturní a vzdělávací politiky SRN ve vztahu k Rusku v letech 2013 až 2017. Skrze klíčové programy a projekty jsou rozebírány cíle, tematické okruhy, programové, koncepční a částečně i finanční změny zkoumané politiky. Třetí kapitola se věnuje analýze a vyhodnocení těchto změn. Kromě toho je věnována pozornost i kontinuitě ve vybraných oblastech a efektivnosti autorem zavedeného konceptu "Wir müssen kleine Brötchen backen". Následuje závěr práce, který shrnuje...
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Design of the main landing gear for Zlin 40 aircraft
Dvořáček, Zdeněk ; Jurina, Marek (referee) ; Píštěk, Antonín (advisor)
This master thesis deals with the modernization of the main landing gear of the Z 143 LSi aircraft. The main emphasis is placed on optimizing of the landing gear shape and its deformation characteristics. Along with this change, variants made of different materials are examined. The landing load is calculated analytically and the load-bearing capacity of the structure is verified using the numerical FEM method. This work brings a possible replacement of the current chassis, which is production-intensive not only in time and money, but also in terms of cooperation with external companies. The objective is to design a new landing gear and verify the feasibility for the case of future implementation.
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The Town in Seclusion: the Fortress Chapter in the History of Hradec Králové in the 19th Century
Kessler, Vojtěch ; Šrámek, J.
The liberalisation political-social transformation in the 1860s marked the birth of structures and institutions which in many cases form the framework of civil society up to this day. In the Hapsburg monarchy (including the Czech Lands) at that time, social relationships and connections were formed not only on the state and national level, but also within municipal communities. Working with the example of Hradec Králové, the article focusses on the limiting or, on the contrary, activation frameworks that served for the creation of the social complex of towns, which were simultaneously military objects, i.e., fortresses. Friction grew between military authorities and local government institutions primarily in connection with the gradual decline in the dominant role of the fortress command and, in contrast, the rising confidence of the town government face to face with military events in the Austro-Prussian conflict.
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Cost Analysis of a building
Polanský, Dan ; Výskala, Miloslav (referee) ; Aigel, Petr (advisor)
The diploma thesis purpose is to choose optimal structure of the modernisation of slab block flat roof, according to building life cycle coast minimalisation. Based on the theoretical knowledge, the design of the stack was made in different phases and based on the building life cycle cost, considering the decreasing value of money over time. The selection of the optimal solution followed, taking account the specific conditions of the given scope of realization and the specific object. The choice is justified by the related analysis of key items.
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Road II/369 Moravská Třebová - průtah - Modernisation design
Eliáš, Radim ; Ropek, Jan (referee) ; Radimský, Michal (advisor)
The aim of the diploma thesis is to create conditions for safe and continuous transit through the local road II / 368 Moravská Třebová. The thesis deals with the new design of the broad layout of the communication, the creation of a safe transfer of cyclists, the modification of all existing crossroads and the creation of new platforms for bus stops. Additionally, existing paved surfaces in the associated space of the local road are modified.
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The Bodybuilding Movement and Revolution: The Social History of Physicality in Czechoslovakia
Šabek, Jiří ; Rákosník, Jakub (advisor) ; Pullmann, Michal (referee)
The thesis tries to process a topic of bodybuilding phenomenon in the wider context of the ideal body formation in modern age. Bodybuilding is understood as a specific socio-cultural phenomenon closely tied to a modern society and its historical development. Beyond the bodybuilding the work also deals with an analysis of the contemporary social body theory with focus on the domestic discourse and subsequently also with an analysis of discursive formation modern physicality from the Enlightenment till the 20th century. The main focus is put on the understanding of changes characteristic for the modern society in context of the modernisation project continuity. The objective is to describe a history of bodybuilding within the outlined process of modernization, as well as to compare various alternative conception of the ideal of physicality in the "Fordism Modernity", where a special attention is focused on the analysis of bio political discourse in Communist dictatorship. The remaining part processes a historical development of the bodybuilding movement in Czechoslovakia, where the main emphasis is put on placing the Czechoslovakia bodybuilding into the postulated concept, including individual historical events. Key words: Social history; Bodybuilding; Social Theory; History of the Body; Subculture;...
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