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Marketing Strategy of European Market Penetration by Colombian Company Hamacas RGV
Vastušková, Valéria ; Koláček, Michal (referee) ; Chalupský, Vladimír (advisor)
The main objective of master’s thesis is to analyze the European market as a potential market for the expansion of Hamacas RGV. This Colombian company is focused on production of hand-made traditional high-quality products for example hammocks. In the first part are introduced basic theoretical concepts and marketing analyses which are crucial when planning the expansion strategy. Second part starts with the company’s overall overview and continues with analyses of conditions of external and internal European environment as a potential market for Hamacas RGV expansion in the future. The conclusion is made at the end with the recommendations which are built on examined analyses.
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Creating a Marketing Strategy for a Start-up Company
Martinkovičová, Lenka ; Schüller, David (referee) ; Chlebovský, Vít (advisor)
Master‘s thesis is focused on the development of a marketing strategy for a start-up business. Thesis is divided into three parts. The first part describes the theoretical background of the thesis, which includes all the necessary concepts and methods that have been further used in the thesis. The second part of the thesis is devoted to a brief introduction of the enterprise and an analysis of the current state. The third part focuses on concrete suggestions leading to the development of a marketing strategy. The main objective was to elaborate a suitable marketing strategy that should help to better understand the needs of customers, the market situation and especially the initial development of the enterprise. The sub-objective was to identify and compare the confectioneries in Brno based on the set requirements, which are based on the elements of the 7P marketing mix. The evaluation was based on archival content analysis, whereby a total of ten competing confectioneries were examined, located exclusively in and around the city centre. In the conclusion of the thesis, concrete steps are formulated that will bring us closer to the successful promotion of the newly established enterprise and thus to its initial development.
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Marketing plan to increase Sales Volume of Bicycles in Winter
Hutník, Jakub ; Mráček, Pavel (referee) ; Šimberová, Iveta (advisor)
This bachelor tesis is focused on creation of marketing plan for oncoming winter period in store Cyklo Cibulka. In the first part, we will take a closer look at the theoretical knowledge that is necessary to create a marketing plan. In the secont part i will analyze internal and external environment of store, market analysis and analysis of competition. I will combine obtained informations from the previous sections and use them in last part to create marketing plan according to the set goals.
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Marketing Strategy Proposal for Chosen Company
Kruljacová, Anna ; Smolíková, Lenka (referee) ; Chlebovský, Vít (advisor)
Diplomová práca sa zaoberá návrhom marketingovej stratégie vybranej spoločnosti. Návrh bol realizovaný na základe požiadavok start-up spoločnosti, ktorá sa zaoberá predovšetkým vývojom softvéru, chce expandovať do zahraničia a nemá žiadne skúsenosti s marketingom. V práci je prevedená externá aj interná analýza spoločnosti. Taktiež bola prevedená analýza kľúčových faktorov úspechu a analýza hlavných konkurentov. Interná analýza spoločnosti pozostáva zo 4 P marketingového mixu a SWOT analýzy. Posledná časť práce vyberá vhodnú stratégiu vstupu na zahraničný trh a detailne analyzuje návrhy pre marketingový mix spoločnosti. V práci je taktiež navrhnutý zjednodušený finančný plán. Na konci práce sú zhodnotené prínosy diplomovej práce pre vybranú spoločnosť.
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Analysis of the Marketing Strategy of a Chosen Company and Proposals for its Improvement
Straňanek, Juraj ; MA, Martin Faith, (referee) ; Chlebovský, Vít (advisor)
Building a proper marketing strategy is very important for any company that develops its business to gain profits. A thoroughly thought-out marketing strategy is the first step to attracting as many customers as possible to the individual services or products offered by the company. The aim of this diploma thesis is to propose changes in Strachan Group's current marketing strategy with a view to gaining profit and gaining new customers. The thesis is divided into three chapters, one theoretical, one analytical and one practical. The theoretical part deals with the definition of basic theoretical knowledge fromthe field of marketing. The analytical part examines the current situation in and around Strachan Group as well as its current marketing strategy. At the end of the thesis, there are proposals that would complement the current marketing strategy of thecompany.
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Company Marketing Strategy
Janovský, Marián ; Heleš, Andrej (referee) ; Schüller, David (advisor)
Diploma thesis is focused on marketing strategy of the company. Thesis was created in cooperation with Motor-Car Trenčín s.r.o. company, which is the authorized dealer of the Mercedes-Benz automobiles. The theoretical part is focused on the treatment of the theoretical knowledge. The analytical part of work i sused for the analysis of the company and marketing research. Proposal part of the thesis contains specific proposals to improve the existing marketing strategy of the company in the field of product, price, place and promotion.
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Development of Company Competitiveness
Simeunovičová, Daniela ; Heželyová, Daniela (referee) ; Zich, Robert (advisor)
Thismaster'sthesisdealswithprivatekindergarten competitivenessenhancement. Thetheoretical part ofthemaster'sthesissumsupknowledgefocused on competitiveness, whichisfurtherapplied in thepractical part ofthethesis. Themainresultofthethesisistheproposalofcompetitivenessenhancement, whichisbased on thecomplexanalysisoftheenvironment in whichthekindergartenis.
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Analysis and Design of E-commerce Firms
Šimo, Martin ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
Diploma thesis focuses on the procedures for the creation and promotion of electronic commerce. Thesis contains an overview of marketing channels that can be used for raising the profile of e-commerce with customers. Thesis also includes a draft of electronic commerce with an emphasis on the ease of operation and process automation.
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