Original title: Marketingová strategie podniku
Translated title: Company Marketing Strategy
Authors: Haščáková, Veronika ; Želinský, Peter (referee) ; Schüller, David (advisor)
Document type: Bachelor's theses
Year: 2017
Language: cze
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [cze] [eng]
Predmetom tejto bakalárskej práce je analýza súčasnej situácie vybraného podniku a následne návrh marketingovej stratégie, prostredníctvom ktorej by podnik mal dosiahnuť stanovené ciele. The subject of the thesis is the analysis of the current situation in a chosen company and subsequently the proposal of marketing strategy by means of which the company should achieve set goals.
Keywords: marketing; marketing mix; marketing strategy; marketing; marketingová stratégia; marketingový mix

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/67944

Permalink: http://www.nusl.cz/ntk/nusl-550917


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Bachelor's theses