Original title:
Marketingová strategie podniku
Translated title:
Company Marketing Strategy
Authors:
Haščáková, Veronika ; Želinský, Peter (referee) ; Schüller, David (advisor) Document type: Bachelor's theses
Year:
2017
Language:
cze Publisher:
Vysoké učení technické v Brně. Fakulta podnikatelská Abstract:
[cze][eng]
Predmetom tejto bakalárskej práce je analýza súčasnej situácie vybraného podniku a následne návrh marketingovej stratégie, prostredníctvom ktorej by podnik mal dosiahnuť stanovené ciele.
The subject of the thesis is the analysis of the current situation in a chosen company and subsequently the proposal of marketing strategy by means of which the company should achieve set goals.
Keywords:
marketing; marketing mix; marketing strategy; marketing; marketingová stratégia; marketingový mix
Institution: Brno University of Technology
(web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library. Original record: http://hdl.handle.net/11012/67944