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Long - Term care
Filipová, Kateřina ; Richter Adamson, Kristina (referee) ; Mléčka, Jan (advisor)
What is LDN? Where is? How did it come about? This is how architecture can affect him. Even though it's not a common topic to talk about. It is important to focus on it and because even though it doesn't concern us now, it could. The work is about helping people get back on their feet. It is about showing how the environment and the location of the building itself can have a big impact on people. Currently, LDN centers are most often located as part of a hospital. But the ward itself is no different from the hospital. The space for healing should move towards life. And not on the edge of the hospital. He should try to reintegrate. Give people a reason to fight and show them what they are fighting. Involve them, those who can provide a program in which they could participate, but also those who can no longer. Give them space where they can go and connect them with health. To be constantly part of the action. During the work on this project, a design of LDN was created in Žďár nad Sázavou, which is located in a public building together with the rehabilitation center. It works on a system that tries to reintegrate patients. And make it easier for them to recover.
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Milíčeves – City in the Landscape
Jindrák, Matěj ; Šipulová, Janica (referee) ; Ponešová, Barbora (advisor)
This thesis focuses on countryside and village as a settlement in landscape. It approaches countryside as a whole directly connected to landscape and proposes its dveloppement on the basis of interaction with local comunity as well as on the basis of principals following on local experience. Working with these principals this thesis approaches the village Slatiny-Milíčeves and proposes design of three places somehow important for the village: complex of ancient parish buildings, village square of Slatiny village and new housing developement of Milíčeves village.
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City Library, Lausanne
Jašek, Jiří ; Sedlák, Jaroslav (referee) ; Koleček, Ivan (advisor)
The main issue when designing libraries of Lausanne was an environment in which the library is located. The city is relatively steeply sloping from the Lac Léman and because they offer interesting views of the lake from many places in the city. In this system, when the views are oriented south toward the lake, is a territory that differs in structure from the rest of the city. The valley in which the river flowed Flon in the 19th century were filled on a flat surface vzikly industrial buildings with rational structure that crossed the railroad.
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Marketing Mix of Company
Indra, Jan ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
This master‘s thesis focuses on the marketing mix of the company MEDDI hub a.s. for the Slovak market. The theoretical part describes important marketing concepts and analyzes, important for understanding the issues addressed in the work. The analytical part presents the company MEDDI hub a.s. and an analysis of the external and internal environment. The design part contains the compilation of the company's marketing mix for the selected market, which is based on previous analyzes.
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Proposal for Company Marketing Mix Improvement
Hradil, Jiří ; Johnson, Kateřina (referee) ; Novák, Petr (advisor)
This diploma thesis is focused on the analysis and subsequent proposals in individual segments of the marketing mix, which will lead to the achievement of target, which means increasing sales in the company. The diploma thesis contains proposals for expanding the portfolio, increasing attractiveness for customers and increasing the efficiency of processes in the company, which deals with renting advertising places situated on the street furniture.
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Proposal for the Improvement of Marketing Mix in a Company
Novotný, Vojtěch ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
The submitted master´s thesis deals with the proposal for the improvement of marketing mix in selected company. First part focuses on theoretical knowledge from the domain of marketing and selected analysis. Second part consists of analysis regarding external and internal environment of the chosen company. Final part suggests improvements of the current state of extended marketing mix, including evaluation of the consequences of the proposed solution.
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HOUSE ON THE EDGE – Valašské Meziříčí, Sokolská Street
Scholz, Lukáš ; Pospíšil, Zdeněk (referee) ; Boháč, Ivo (advisor)
1. URBANISTIC CONTEXT Parcel is located on the south side of the historical part of the city Valašské Meziříčí, at the location of the originial castle wall, which surrounded the whole city center. The goal of the project is to keep the thought of the historical city, keep the original shape of the historical part including the castle walls and creation of a matter to fill the space in castle wall belt, which will keep it’s former shape. Parcel is in the center of the comunication axes from the residential zone to the center. The object is desiged in a way that would enable a free passage between the city center and the peripheral part and at the same time make an impression of wholesome barier surrounding the center. 2. ARCHITECTURAL EXPRESSION The goal of the project was to solve basic problems, which are: 1. The noise from the main comunication which goes around the historical center, 2. Utilize the parcel in a way, so that there would be a barrier in the way of the viewing axis from the plaza to the block houses, which would atleast partially block them. 3. design such matter, that would fulfil the function of a barier, but also enable the sun to shine through on to the public level, 4. to keep the existing possibility of going through the area. In case of blocking the surface with solid matter, we will prevent the noise spreading from the main comunication to the center a it‘s possibility to block the view at the block houses, but by this way we will prevent the supply of the solar rays to the public level and it would be impossible to freely pass through from one side to the other. The result would be an object which is made from a solid matter, this solves 2 out of 4 basic goals, but as if is fictivly torn in way so that 2 basic matters are created. The first of them is built on a land next to the main comunication, is noise canceling and blocks the view from the public level to the road. The second, which is torn from the original, that as if is hanging in the air, makes a dominant element in seeing through from the plaza. By the tearing we’ll achieve the solution to the next requirement and that is to enable the sun to shine through to the public level. 2 solid matters across the whole length of the parcel inserted inside the gap makes a very violent impression and does not answer to the scale of the construction in the historical center of the city. Because of this reason the object is separated into 5 individual parts, which are next to the main part of the contruction, connected by comunicational cores, which in the public level, also work as a regulation element for passing through the zone. The lower part of the construction closes the view throught the public level, guides the pedestrians and by division to 5 parts enables a free passage through the whole area.
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Proposition of Improvement Marketing Mix
Hradil, Jiří ; Johnson, Kateřina (referee) ; Novák, Petr (advisor)
The target of this bachelor thesis is to analyse the inner and outer enviroment of the comapny. After analyzing, searching for company problems in individual segments of the marketing mix – 5P. Subsequently solving these problems in each individual segmanet of the marketing mix. In the form of own improvement proposals. The companys interests are in renting promotion places, at the public transport stops in the cities.
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Community of the Countryside - Horní Loučky, Dolní Loučky, Střemchoví
Habrovec, Lukáš ; Mašek, Radomír (referee) ; Marek, Jiří (advisor)
The diploma thesis is based on analyzes of the global world, migration, tradition, community and the world of modern man. It strives to be a link between the past and the future. The result is a view into the Moravian village of Dolní Loučky, which offers possibilities for future development of the urban and architectural environment in the country with regard to the global events, the sociological needs of the human and the tendencies of the 21st century.
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