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Suggestions for improving the marketing strategy of the selected company
Machálková, Pavla ; Havíř, David (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on the marketing strategy of the researched company and on proposals for changes that will lead to its improvement. The work consists of three main parts – theoretical, analytical and design parts. With the help of professional literature, the theoretical part focuses on the field of marketing and marketing strategy and thus helps to understand this issue. The following is the analytical part, which already deals with the analysis of the current state of the marketing strategy of a specific company. The final part of the diploma thesis is the design part, in which measures based on the information found in the analytical part are proposed and which in practice will lead to the improvement of the current marketing strategy of the investigated company.
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Marketing Mix of the Company
Rybková, Martina ; Faltusová, Ludmila (referee) ; Ulč, Jakub (advisor)
The core of this bachelor's thesis is a proposal to improve the marketing strategy of a network of mobile stands specializing in coffee and snacks. The topic is divided into three main parts to better dissect the issue. The introductory theoretical part focuses on the basic concepts of marketing, its mix, and environment. The analytical section then provides a thorough evaluation of the company's current situation through relevant analyses. In the final part, specific proposals and recommendations are presented that could lead to improving the overall marketing mix of the business.
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Proposal of Communication Mix of the Selected Company
Klapušová, Hana ; Mráček, Pavel (referee) ; Milichovský, František (advisor)
The diploma thesis focuses on the design of the communication mix of the selected company. The work consists of three parts. The first of them is an explanation of the theoretical points for a better understanding of the given issue. The second part is devoted to the analysis of the current state, the introduction of the company or the analysis of the internal and external environment. In the last one, proposals for solutions to improve the communication mix in the company are developed. The proposals are supplemented with a time frame and an estimate of the financial resources needed for implementation.
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Marketing communication of a specific company
Komínková, Denisa ; Havíř, David (referee) ; Mráček, Pavel (advisor)
The master thesis focuses on the marketing communication of a specific company. The thesis is divided into three parts. The first part defines the theoretical background that underpins the second part of the thesis. The second part deal with the description of the company, the overall analysis of the marketing communication of the company, marketing research and the analysis of the main competitors in the writing instruments sector. The third part deals with the proposals that are based on the analyses carried out. The suggestions should help the company to improve its current marketing communication in the future.
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Proposal of Communication Mix of Selected Company
Janeček, David ; Kaňovská, Lucie (referee) ; Milichovský, František (advisor)
The diploma thesis focuses on the design of the communication mix of the selected company. The work is divided into three basic parts. In the first of them, a literature search will be carried out, which will lead to an explanation of the basic concepts of marketing and the marketing mix. The second part will focus on carrying out internal and external analyses, evaluating the current state and identifying the company's shortcomings. In the third part, measures will be elaborated and proposed, which can lead to the improvement of the company's marketing communication.
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Proposal of Communication Mix of the Company
Kopecká, Jana ; Kopřiva, Lukáš (referee) ; Milichovský, František (advisor)
This diploma thesis focuses on communication mix of a non-banking company FlexiFin s.r.o. Primary goal of this thesesis is to identify the existing communication mix, which will be based on the analysis of current state. Work is divided into three parts where the first part is focused on theoretical background, for better understanding the topic. The following part is an analysis of the company, on which the last part will be based, which form proposals for improving the communication mix of FlexiFin.
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Proposal to Improve the Marketing Communication of an Online Shop on the Slovak Market
Burda, Lubomír ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis deals with the issue of proposals for improving marketing communication of the Don Lemme online store on the Slovak market. First, the theoretical part defines key concepts such as international marketing, marketing mix, communication mix or marketing research, with an overlap into the analytical and proposal part. In the analytical part, the internal and external environment of the e-shop is presented. Also, thanks to the marketing research, the author of the thesis was able to set out proposals in the final part, which should help the e-shop to promote itself on the Slovak market.
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Marketing Strategy of the Selected Company
Zapletalová, Lucie ; Vařeka, Jan (referee) ; Chlebovský, Vít (advisor)
Master´s thesis is focused on marketing strategy of a selected company in the woodworking industry. The thesis is divided into three parts. The theoretical part of the thesis is focused on defining the relevant concepts and methods, which are further used in the thesis. The analytical part is focused on the analysis of the current state of marketing strategy in the company. The analytical part includes the marketing research. The practical part of the thesis is based on the findings of the analysis of the current state. This part is focused on proposals leading to improvements in company´s marketing strategy.
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Marketing Communication of the Selected Company
Burešová, Petra ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The aim of the thesis is the design of marketing communication and its subsequent implementation in a selected company that has not been involved in marketing so far. I will subsequently measure these implemented proposals and based on the results further improve their effectiveness. The main aim of these proposals is to achieve that the proposed marketing communication generates demand for the company and creates support for business activities. The secondary objective is to spread awareness of the selected company and build a company database.
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