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Social Network Integration into an Information Portal
Herrmannová, Drahomíra ; Bartík, Vladimír (referee) ; Burget, Radek (advisor)
Bakalářská práce byla vypracována na studijním pobytu na "Universidade de Trás-os-Montes e Alto Douro, Vila Real, Portugalsko", a je zpracována v angličtině. Cílem bakalářské práce "Integrace sociálních sítí do informačního portálu" bylo vytvoření portálu, který by předvedl způsoby integrace současných sociálních sítí na internetu do jednoho portálu. Práce obsahuje seznámení se základními pojmy v této oblasti, jako je Social Web, Web 2.0 a sociální sítě. Dále představuje jednotlivé sociální sítě, které byly intergovány do portálu, a technologie a standardy k tomu použité, tj. OpenID, OAuth a OpenSocial. Dále práce popisuje také jednotlivé etapy vývoje zadaného webového portálu. V závěru práce je také shrnutí a zhodnocení výsledků a zamyšlení nad možnými rozšířeními výsledného portálu.
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Authorship and Photography in the Context of Web 2.0: Product in the Hands of Produsers
Novák, Vojtěch ; Fišerová, Michaela (advisor) ; Michalovič, Peter (referee) ; Slušná, Zuzana (referee)
AUTHORSHIP AND PHOTOGRAPHY IN THE CONTEXT OF WEB 2.0: PRODUCT IN THE HANDS OF PRODUSERS Author: Mgr. Vojtěch Novák This PhD thesis is concentrated on the topic of authorship and photography in the context of web 2.0. As a part of the methodological approach, it uses the method of new media epistemology. It explains the shift from barthesian poststructuralist viewer towards Bruns' produser and also clarifies why the sovereignty of the author is in the context of web 2.0 irrecoverably overcomed. In relation to foucauldian terminology, it presents the concept of dispositif of web 2.0 as a change of social praxis and it points out the necessity of the abandonment of techno-optimism. Subsequently, it concentrates on the topic of authorship and photography from the perspective of the authorial law and it introduces the concept of the quasi-product while using several study cases in order to explain it. Eventually, it summarizes the overall findings and suggests the possible foundation for the further research.
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Travel publicistic journalism in the era of new media and multimedia platforms
Strasmajer, Matěj ; Halada, Jan (advisor) ; Jirků, Jan (referee)
The first part of the theoretical part of the thesis deals with the functioning of social networks, for example their monetization elements and functions, enabling the creation of travel content. It explained the space of the social networks studied and their relevant importance in the fields of social sciences, marketing, journalism and content creation. Thesis explained the topic of social networks for content creation from many professional definitions through which we can deepen our knowledge of social media content creation. This section explained the monetization and creative principles of Facebook, Instagram and especially YouTube. The second part focused on content creation and terms such as Web 2.0 or participatory culture. She tried to explain content creation as a separate professional discipline that has its own methodology and space in the world of social media. She explained the many forms of collaboration and monetization of content, which in the social media space not only allow creators to consume and collect information, experiences and knowledge from the content, but also gives the authors the opportunity to make a professional living from the content. In the third part, she elaborated on the travel content form and the areas through which travel content is created, for example,...
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Exploring the Functioning of Peer-to-peer Online Marketplace Platforms in France and Germany
PLENZ, Rikarda Dorothea Ariane
Purpose - To study the habits and preferences of P2P online marketplace platform users overall and also with regard to national differences between a German and a French P2P platform in the context of the sharing economy and sustainable consumption. Methodology - A literature review identified specific items of interest related to sustainable consumption on P2P online marketplace platforms in the con-text of the sharing economy. A questionnaire was developed and self-administered by two groups of respondents: users of the German platform eBay Kleinanzeigen and users of the French platform leboncoin. Findings - There were some distinct differences between user preferences and habits of both platforms, as well as overarching findings about general use and motivations for P2P platform use. ANOVA results, Chi-square Tests of Independence, as well as t-tests identified amongst other things connections between sustainable intentions and higher use frequency, which in turn was connected to a stronger willingness to increase product life cycles by buying, selling, gifting or receiving broken things. Research limitations/implications - The samples for this study were assembled through snowball and convenience sampling. This limited sampling frame may affect the generalization of findings. For some of the hypotheses, the sample size was insufficient to obtain conclusive results. Practical implications - Both researchers on the topic of sustainable consumption in the sharing economy and managers the P2P platforms in question, as well as similar platforms or those who plan to implement similar platforms with the goal of sustainability, can benefit from the findings of this study. Value - This research contributes to the literature by studying user behaviour and preferences regarding P2P online marketplace platforms in the context of sustainable consumption.
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Czech Blog Transformation: From Private Notes to One Part of The Czech Journalism
Stratilík, Ondřej ; Čermák, Miloš (advisor) ; Švelch, Jaroslav (referee)
3 Bibliografický záznam Stratilík, Ondřej: Transformace části domácí blogosféry z formy osobních záznamů do jednoho ze segmentů české žurnalistiky, Praha, Karlova Univerzita, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky, 2011 Počet znaků: 121 023 Anotace: Má diplomová práce se prioritně zaměřuje na dnešní podobu a využití části blogů v rámci českého internetu. Zaměřuje se však i na jejich vývoj ve světě i v České republice, jejich autory, internetovou žurnalistiku, její amaterizaci a rozvoj blogů pod hlavičkou zavedených médií. Důležitým bodem je i spor klasických médií a takzvaných nových médií, za jejichž rozvojem stojí rozšíření internetu. Jak na tento fenomén klasická média zareagovala a jak se mu podřídila. Hlavním materiálem jsou výzkumy mezi českými novináři, firmami a administrátory blogů, které mají zjistit, zda se blogy v roce 2011 používají i jako zdroje informací, nástroje k firemní propagaci a PR a jak se vlastně z běžného uživatele internetu může stát bloger. Výzkumy tedy mají potvrdit či vyvrátit tezi, že blogy nepřinášejí témata vhodná už jen pro okruhu jejich stálých čtenářů a diskutérů, ale že jsou dostatečně atraktivní i pro redaktory českých médií, a stávají se tak součástí české žurnalistiky a mediálního trhu. Diplomová práce by měla dokázat a popsat proces, v...
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Social networks in corporate environments
Pupcsik, Michal ; Němečková, Lenka (advisor) ; Johnova, Radka (referee)
Thesis "Social Network Sites in Corporate Environments" deals with the theme of social network sites (Social Business) in companies. The introduction defines the concept of social network sites and Social Business and presents a brief history of social networking, with an emphasis on internal company use, especially as the developmental stage and the addition of intranet portals. The next section compares the various software solutions. In another part deals with the benefits as well as risks in the use of social network sites in companies and describes a method of analyzing social networks. At the end acquainted with the latest trends, forward-looking and based on research and gives a picture of social network sites and Social Business in companies of different size and orientation, operating in the Czech Republic. Powered by TCPDF (www.tcpdf.org)
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Czech Senators Communication on Social Media
Pečenková, Markéta ; Shavit, Anna (advisor) ; Klimeš, David (referee)
This Bachelor thesis concerns the possibilities of social networks for political communication. It describes the characteristics of professionalized communication via social networks, including the principles which should be respected in order to merge with their philosophy. Political communication is framed into this context, while its development and a motivation for entering the cyberspace are described. Synthesis of these two parts leads to revealing of a potential, which social networks symbolize for political communication. The major concern of the ensuing part is the analysis of Czech senators as they perform on Facebook and Twitter. Their official accounts are examined and, based on the rate of distinctive features quintessential for correctly grasped political communication within the social networks, senators' accounts are assessed whether they are in accordance with the set principles or not. This analysis is complemented by a survey, which was conducted with the Czech senators. Results of this survey show to what extent the Czech senators are comfortable with the defined principles. By interconnecting of researched academic sources, conducted analysis and undertaken survey, the conclusion is stated. That conclusion says if the potential, seen by the erudite academics, is reached by some...
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The use of social media during Canadian federal election 2015
Hlôšková, Barbora ; Křeček, Jan (advisor) ; Miessler, Jan (referee)
The diploma thesis is dealing with the analysis of the use of social networks by two canadian political parties and their leaders during the Canadian federal election 2015. The thesis refers to the theory of political communication, election campaigns and political marketing as the theoretical basis. It approaches the concept of Web 2.0 and identifies two major social media functions in political communication, dissemination of information and engagement. Use of social media and the representation of the these features is further analyzed by quantitative content analysis on social networks Facebook, Twitter and Youtube. The thesis builds on the past and present social networking research and can serve as a basis for further research into the use of social networks in political communication.
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Social media metrics
Balvín, Radek ; Zbiejczuk, Adam (advisor) ; Šlerka, Josef (referee)
With growing amount of data produced by users on social media the need of extraction of relevant data for marketing, research and other uses grows as well. The bachelor thesis named "Social media metrics" presents the issues of monitoring, measurement and metrics of social media. In the research part it also maps and captures the present Czech practice in measurement and monitoring of social media. I also rate the use of social media monitoring tools and usual methods of social media measurement in the Czech Republic based on research among administrators of big brand Facebook profiles.
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