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Company Marketing Communication
Cabejšek, Tomáš ; Sokol, Luboš (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on design changes that lead to optimization of company marketing communication in the field of electronic production. The first part of the thesis contains theoretical concepts, defining the basic concepts of marketing, marketing communication, analysis of external and internal environment. The author analyzes the current situation of the company and its marketing communication, in the second part. The third part presents proposals for measures and changes in marketing communication, which should lead to its improvement.
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Managing International Event Grand Prix Moravie in Public Relations
Volný, Ondřej ; Blahutková, Marie (referee) ; Peričková, Lucie (advisor)
This bachelor thesis is dealt with increasing the efficiency of public relations while holding the international life saving tournament Grand Prix Moravie in Brno. The first part of the thesis is dedicated to the theory which is necessary for understanding the above mentioned issue. The following part is devoted to the analysis of the current status of the PR in the tournament. Several suggestions were advised to improve and increase the efficiency of communication with the public based on these analyses.
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Proposal of Marketing Strategy for Travel Agency
Lašáková, Petra ; Hladíková, Kateřina (referee) ; Šimberová, Iveta (advisor)
I prepared the dissertation to make marketing strategy for travel agency. This strategy is focused to confirm the market position on the travel market, obtain the new clients and keep the current and also increase turnover. It has to may result from the marketing strategy which customers are the most important for the agency to make right advertising plan. It has to be known the ways how to attain the target.
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The Proposal of Improvement Public Relations Company
Skulínková, Renata ; Špaček, Jan (referee) ; Mikulec, Luděk (advisor)
This Bachelor Thesis propose how company AUTO-SPEKTRUM-ACC spol. s.r.o., working in the automobile industry, can improve their public relations. It is analyzing the marketing communication mix of the company with the main focus on public relations. These analysis propose how to improve the public relations for the company, finally leading to an increase of the saleability.
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Proposals of Communication Mix for chosen Event in Tourism Open Cellars
Cimbalníková, Eva ; Chlebovský, Vít (referee) ; Světlík, Jaroslav (advisor)
Diplomová práce je zaměřena na komunikační mix vybrané události (eventu). Touto událostí je “Festival otevřených sklepů”, pořádaný neziskovou organizací Nadace Partnerství, o.p.s. ve městě Znojmě v dubnu 2010. Cílem práce je kriticky analyzovat stávající komunikační mix, předložit návrhy na zlepšení současného stavu. Přínosem diplomové práce, po případné implementaci závěrů, by mělo být zvýšení návštěvnosti následujícího “Festivalu otevřených sklepů” na podzim roku 2010.
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Proposal of Communication Mix
Koutná, Kateřina ; Čechová, Pavla (referee) ; Novák, Petr (advisor)
This master thesis focuses on improving communication mix of selected businessman, Mr. Marek Argan, who operates in the sale of Thai products and provides services as Thai yoga and Thai massage. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be applied in the company .
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Proposal of the Communication Mix for the Selected Company
Jandová, Lenka ; Mucha, Martin (referee) ; Mráček, Pavel (advisor)
This master’s thesis deals with the issue of the communication mix of the selected company. The author explains the terms that this issue involves and the specific company focused on its communication mix is analyzed. The thesis contains concrete suggestions and recommendations that should be a suitable supplement of the existing communication mix, and which will be also contribute to a increase awareness of the company, and due to this for increase marketability of the offered vehicles.
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