Original title: Návrh komunikačního mixu vybrané události v cestovním ruchu – Festival otevřených sklepů
Translated title: Proposals of Communication Mix for chosen Event in Tourism Open Cellars
Authors: Cimbalníková, Eva ; Chlebovský, Vít (referee) ; Světlík, Jaroslav (advisor)
Document type: Master’s theses
Year: 2010
Language: eng
Publisher: Vysoké učení technické v Brně. Fakulta podnikatelská
Abstract: [eng] [cze]

Keywords: komunikační mix; kreativní strategie; marketing; public relations; reklama; advertising; communication mix; creative strategy; marketing; public relations

Institution: Brno University of Technology (web)
Document availability information: Fulltext is available in the Brno University of Technology Digital Library.
Original record: http://hdl.handle.net/11012/7632

Permalink: http://www.nusl.cz/ntk/nusl-605771


The record appears in these collections:
Universities and colleges > Public universities > Brno University of Technology
Academic theses (ETDs) > Master’s theses
 Record created 2024-04-02, last modified 2024-04-03


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