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Pharmaceutical Industry and Healthcare Policy
Babilon-Crockett, Max ; Háva, Petr (advisor) ; Dlouhý, Martin (referee)
This thesis is concerned with assessing the involvement of the pharmaceutical industry with the United States' health system. We will consider the role that the industry plays in the greater system, and how its activities influence the environment around it. This is done through a case study, in the context of the United States experiencing a so-called "opioid epidemic." This crisis is a serious problem for the health system, and society as a whole, which predominantly involves prescription pharmaceuticals. We will undertake an examination of the pharmaceutical industry's relationship with that crisis through a strong reliance on critical discourse analysis, rooted in systems theory. Despite being a critical component in the American health system, and the one directly responsible for the creation of pharmaceuticals, we will see that the industry is predominantly treated as an ally in addressing the opioid epidemic, rather than complicit in its emergence. This indicates that the industry successfully influences the discourse surrounding its role and responsibilities as a component of the health system. Keywords Pharmaceutical industry, lobbying, healthcare, PhRMA, health system, opioid, prescription drugs
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The social impact of the media coverage of world epidemics (exemplified on ebola and zika viruses)
Staňková, Nikola ; Moravec, Václav (advisor) ; Trunečková, Ludmila (referee)
This bachelor thesis focuses on the media influence on society during Ebola epidemic (in 2014-2016) and Zika epidemic (in 2016). The theoretical part describes the basic concepts and outlines the progress of both epidemics. Then presents a theoretical basis for the issue of the influence of media messages on the audience, society and the pharmaceutical industry. This part also briefly discusses the adaptation of reporting about diseases in the selected ethical codes (The Czech Television Code, BBC Editorial Guidelines and The Code of Association of Television Organizations CR). In the practical part, the findings from the theoretical part are applied in the case study, where the audio-visual news from The Czech television and Television Nova during Ebola and Zika epidemics are analysed. The thesis notices frequency of the news during these periods, the character of the news, language usage and the guests who appear in the broadcasting. The analysis is accompanied by a description of the editorial work in both televisions. Subsequently, based on the results of opinion polls, there are chosen the most visible effects, that the media coverage caused on the audience. Based on the interviews with several experts, there are characterized the effects, which reports of epidemics caused on the...
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Valuation of Enterprise
Milerová, Alžběta ; Sieber, Martina (advisor) ; Vlček, Josef (referee)
The purpose of this thesis is valuation of the Zentiva, k.s. enterprise. The value of this enterprise will be determined as of 1.1. 2014, using the discounted free cash flows valuation method. This thesis is divided into a theoretical and a practical section. The theoretical section acquaints readers with the key terms and methods used during valuation. The theoretical section includes a chapter about the pharmaceutical industry and will familiarise readers with current factors influencing this sector, such as price regulation in the field of medicaments, demographic development, life style and others, which have significant impact on determining the company's final value. The practical section consists of a description of Zentiva, k.s., a strategic analysis, financial analysis, execution of a financial plan and, finally, actual valuation. The result of this thesis is valuation of the enterprise, taking into account socio- economic factors to determine its final value.
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Competitive Intelligence in pharmaceutical industry
Hubálková, Pavla ; Papík, Richard (advisor) ; Horváth, David (referee)
This diploma thesis describes and analyzes an area of competitive intelligence in the pharmaceutical industry. The work is divided into five parts. The first part deals with competitive intelligence and related aspects, the second part is dedicated to the pharmaceutical industry, with all specifics. The third part deals with competitive intelligence in the intersection with the pharmaceutical industry, the fourth part contains the classification and description of information resources appropriate for the activities of CI and a fifth part presents research, which consists of a questionnaire survey among pharmaceutical companies on the state of competitive intelligence and semi-structured interview with an expert in the area of CI in pharmaceutical company. The survey results represent a certain sub-probe, which demonstrates the strong position of CI as a common standard of pharmaceutical companies. Keywords competitive intelligence, pharmaceutical industry, information needs, drugs, pharmacovigilance, patents, information resources
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Specific of patent law in pharmaceutical industry
Kolářová, Karolína ; Pítra, Vladimír (advisor) ; Růžička, Michal (referee)
This diploma thesis deals with the selected institutes and specifics of patent law in pharmaceutical industry. The aim is to analyze and critically evaluate these institutes and specifics. Although the topic requires a certain overlap into different scientific fields, the thesis emphasizes on the legal aspects of these institutes. The thesis is based on the Czech legislation; however, many chapters require an insight into the European or/and international legal context. Furthermore, the case law of a foreign court and the European Patent Office is also presented. To begin with, the thesis deals with definitions of the key terms of a patent law and presents a brief overview of the legislation on the national level as well as internationally. In the next chapter the area of pharmaceutical industry is introduced, more specifically its historical background and a specific terminology used in such area. The thesis contains a chapter dealing with the area of biotechnology as well. In the crucial part of this thesis, firstly general requirements for patentability of inventions are defined and the question of patentability of biotechnological inventions is evaluated. The attitude towards patentability of genetic modifications and cloning is evaluated more closely. Furthermore the requirements of the gene's...
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Databases and digital libraries for pharmaceutical disciplines
Kebza, Vladimír ; Papík, Richard (advisor) ; Horváth, David (referee)
The aim of the diploma thesis is to describe and basically analyze representative databases and digital libraries that focus on pharmaceutical disciplines. The introductory chapter is concerned with related terminology, while the following chapters refer to significant subjects and principles in the field of pharmaceutical industry, and also to important classification systems and retrieval languages that can be found in some of the described resources. The fifth chapter focuses on pharmaceutical information resources which are offered by some of the world's leading database service companies. The sixth chapter contains a description and a basic analysis of 10 representative electronic resources for pharmaceutical disciplines. The empirical section of this diploma thesis consists of three major parts. One of them is a subject coverage analysis of bibliographic databases MEDLINE and EMBASE from the viewpoint of pharmaceutical information. Secondly, it contains a presentation of an indicative survey that is related to using electronic information resources by a commercial and a nonprofit subject. The last chapter deals with information brokering that is presented on example of the Medistyl company. Keywords Pharmaceutical industry, pharmacy, pharmacovigilance, factographic databases, bibliographic...
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Entry of New Product on the Pharmaceutical Market
Mašát, Petr ; Kostřiba, Jan (advisor) ; Kotlářová, Jana (referee)
This thesis is focused on a private brand of food supplements called IPC COMPLEX. IPC COMPLEX is produced by company Pharmaceutical Corporaration, a.s., and has been freshly introduced in the Czech market. The paper aims to assess production costs and sales in 2013, to calculate mark-up, margin and total gross profit. A comparison of sales with the rival products in each category follows. The evaluation is also subjected to meet the balance sheet established before entering the market. Moreover, the aims of the management are assessed together with return on investments and presumed positive impact on management of the society. The research focuses on monitoring the private brand. The data - provided exclusively for this research, were collected in 2013 and represent all 42 pharmacies owned by the chain IPC in the Czech Republic. The thesis tries to evaluate economic impacts of private brand on the pharmaceutical market for food supplements. These consequences are compared with impacts of private brands in other fields. Generally, the impact is believed to be positive and to be beneficial for powerful retail chains. Despite the minor failures, this thesis proved that a private brand of food supplements can have the very same positive impact on the Czech pharmaceutical market. The private brand has...
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Analysis of information environment and information resources for pharmaceutical disciplines
Kebza, Vladimír ; Jarolímková, Adéla (referee) ; Papík, Richard (referee)
The aim of the rigorous thesis is to describe and basically analyze representative databases and digital libraries that focus on pharmaceutical disciplines. The introductory chapter is concerned with related terminology, while the following chapters refer to significant concepts and principles in the field of pharmaceutical industry, to important institutions that have an impact on this field, and also to important classification systems and retrieval languages that can be found in some of the described resources. The sixth chapter focuses on pharmaceutical information resources which are offered by some of the world's leading database service companies. The seventh chapter contains a description and a basic analysis of 10 representative electronic resources for pharmaceutical disciplines. The eighth chapter describes representative information resources for complementary and alternative medicine. The empirical section of this diploma thesis consists of a subject coverage analysis of bibliographic databases MEDLINE, EMBASE and BMČ from the viewpoint of pharmaceutical information, and further deals with information brokering that is presented on example of the Medistyl company. Powered by TCPDF (www.tcpdf.org)
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Interrelationship dynamics of certain subjects of healthcare system: pharmaceutical industry, physicians and patients
Matúšová, Petra ; Vinopal, Jiří (advisor) ; Hamplová, Dana (referee)
1 Abstract: The diploma thesis applies sociological perspective on interrelationships of pharmaceutical industry, physicians and patients. Its main focus is on the role of pharmaceutical industry in context of relationships with the two other actors. The first part of the work summarizes available Czech and mainly foreign social science literature referring to the broad network of relations. The transformation of medical profession in current society and the development of international pharmaceutical industry in the Czech Republic are also discussed. The empirical part of the thesis reports the findings of a qualitative interview study undertaken with ambulatory physicians concerning their relationships with pharmaceutical companies. The goal of the research was to explore how and why Czech physicians interact with the pharmaceutical companies, gain insight into their ethical evaluation and assessment of consequences and detect the strategies and rationalizations they use to cope with these relationships. Keywords: pharmaceutical industry, physician, patient, conflict of interest, sociology of medicine
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Specific of patent law in pharmaceutical industry
Volšanský, Petr ; Pítra, Vladimír (advisor) ; Růžička, Michal (referee)
1 ABSTRACT SPECIFIC OF PATENT LAW IN PHARMACEUTICAL INDUSTRY This thesis scopes on particularities of patent law with regard to pharmaceuticals. It describes the basics of patent law while focusing mainly on international treaties, in particular on systems established by EPC and TRIPS. The patent system in USA and in the Czech Republic is also noted. This thesis is divided into seven chapters. In the first chapter named sources of law international institutions, treaties and situation in European union, USA and Czech Republic are described here. This chapter also deals with basic legal instruments such as patent, corporate invention or utility model. The next chapter is focused on individual conditions that need to be met in order to grant a certain patent - the most basic are novelty, inventive step and industrial applicability. The following chapter deals with problems associated with costly development of new drugs and the need of companies to get the longest possible protection for their inventions. A special chapter addresses exceptions to the stiff patent regulation. Described in the next chapter is the compulsory license, a legal instrument not very particular in the Czech Republic but relevant in some developing countries used in order to secure better availability of drugs to society. Other...
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