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Everyday life in the period of socialism in the Podblanicko region
Lapáčková, Jana ; Šalanda, Bohuslav (advisor) ; Šmídová, Olga (referee)
The topic of the thesis deals with everyday life in Podblanicko Region during the socialist era. This is a local research that tries to show the memories of rural people on the period of normalization, defined by the 70s and 80s of the 20th century, in terms of food, clothing and housing. The research deals with the strategies, tactics and improvisations of the inhabitants of this region in the period of socialism, among other things focused on the lack of required goods in shops, poor supply, searching for not very high-quality construction materials and fashionable clothes. Apart from individual expressions, it deals with community style that inherently belongs to the rural population. The era of socialism is strongly ingrained in the mind of the people who lived at that time. It is clear from many sources that before the year 1989 people in the countryside did not live just meaningless lives, remarked and emptied by a totalitarian regime. In many cases, they tried to ignore the regime or they just were not interested in it. In their everyday life they created values, which were more important to them. However, they were able to realize the values mostly only partially. In order to achieve the things they considered important, their ingenuity, strategy and tactics were essential. A life in the...
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The collection of textile fragments found in rubbish dump dated to modern times from archaeological excavation in Praha 1- Na rejdišti čp. 77
Šmidová, Kamila ; Březinová, Helena (advisor) ; Bravermanová, Milena (referee)
The main aim of the master thesis is an evaluation of archaeological textiles from the site Na Rejdišti 1 - Praha 1, which are coming from the rubbish dump. They are dated from the 16th to the 18th century. Key sources of information are analogical situations coming mainly from Poland and Germany where the textile fragments have been evaluated from rubbish dumps, water wells, cesspits and sewers. Outcome of the paper is also a tabular catalogue of findings. Key words textile, clothing, late Middle Ages, modern times, town, central Europe, dump, Na Rejdiši, Praha
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Traditional Indian Clothing
Šobrová, Radka ; Kostič, Svetislav (advisor) ; Marková, Dagmar (referee)
My bachelor thesis deals with the theme of traditional Indian clothing - it is basic overview on this topic. The first part deals with clothing from the view of social and cultural anthropology. Following part is about the history of Indian clothing from ancient times to the present. Next part deals with the technology of production of clothing materials. The last section is devoted to the clothing itself and focuses on three aspects that affect its wearer (age, gender and occasion). The work is accompanied by a picture supplement and glossary of special terms.
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Universal clothing and its use in museum education
Švejdová, Kateřina ; Fulková, Marie (advisor) ; Raudenský, Martin (referee)
In my thesis, built on the bachelor's thesis, I focus on the universal form of clothing. In the theoretical part I research the common features of garments in changing cultural and historical contexts. I focus on general aspects of clothing. I search for connections between functions and forms of clothing. I monitor the impact of historical styles on the work of contemporary clothing designers and I seek the universal features of today's fashion apparel. I observe the interest of children, teachers and also of publications in textile creation. In the art section I work on a series of proposals for universal variable apparel. By using patents it is created more models out of just one. I document and crtitically reflex the final results of possible model variations. In didactic part I suggest educational program for selected clothing exposition. The program includes worksheets and the posibility of using a universal garment as teaching tool. The program I verify in practice I also document and evaluate.
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Brand Building of Freestyle Brands on the Example of Quiksilver
Kučerová, Tereza ; Hejlová, Denisa (advisor) ; Dolanská, Nora (referee)
The diploma thesis "Brand Building of Freestyle Brands on the Example of Quiksilver" deals with the brand Quiksilver, its origin, development, global agency, its place on the Czech market and marketing strategies. The first part of this thesis covers the issues incorporated within the market of freestyle brands, their development and cultural environment in which they were formed. Furthermore, the term "freestyle brand" is introduced and its meaning is explained. In addition, a historical background of Quiksilver is provided. The brand's global importance is also described, starting with the sewing of the first shorts of Quiksilver in Torquay, Australia and moving to Huntington Beach, California, and subsequent global expansion. Quiksilver was originally a small local company, and gradually developed and expanded its product line to become one of the largest multinational companies in the field of freestyle brands. This thesis depicts Quicksilver's marketing activities on the global and the Czech market, where it has been around since 1991. This section describes event marketing, advertising and sales promotion, and provides an evaluation alongside these descriptions. In this study the method of descriptive analysis was used. Research using an electronic public survey on the brand's popularity...
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Clothing in Masterpieces of the Old Flemish School in the 15th Century
Václavíková, Kateřina ; Jarošová, Markéta (advisor) ; Nespěšná Hamsíková, Magdaléna (referee)
The aim of the Bachelor's Thesis is to present an overview of the evolution of the 15th Century Burgunian fashion. The Thesis is based on the study of the masterpices by the Old Flemish painters and iluminators which had been represented by the official clothing of the Burgundian aristocracy and Flemish elite. The attention is espetially paied to the details of clothes, fabrics, patterns and accessoires. Final results are confronted with the literature and the examples from the 15th Century. Burgundian fashion of Western Europe, which evolved from Gothic is continually compared with clothing from renaissantian Italy and the attention is also paied to the contamporary trade with fabrics
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Fashion as a Differend
Schambergerová, Lucie ; Fišerová, Michaela (advisor) ; Charvát, Martin (referee)
The work called Fashion as a Differend presents the demands of critics of fashion and shows that they are in decomposition with its definition as defined by J. - F. Lyotard in the context of a postmodern condition. It argues that discourse overriding the demands of fashion critics is asymetrical with discourse within which fashion is defined. It turns out that there is a logical paradox with regard to the essence of fashion, which is transience or rapid change (at least as fast a change in society) and the floating demand for slowing down, stability and other criticisms that are linked to its transformation.
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Jigsaw puzzle
Fasorová, Aneta ; Spáčilová Blažková, Kateřina (referee) ; Vaněk, Vojtěch (advisor)
The Jigsaw puzzle project deals with the design and implementation of a prototype of multi-purpose clothing and accessories made from recycled textiles. The individual parts of the puzzle can be combined or assembled according to the enclosed manual into a specific form.
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Silver Lining
Ručka, Svatopluk ; Klouzková, Alice (referee) ; Macháček, Mikuláš (advisor)
Silver Lining is created on the basis of the interdisciplinary research of the two disciplines of design, i.e., fashion and graphic designs. These two branches of design are viewed from the practical point of view, in which the work procedures of both the design branches, their mutual relationship, possible intersections, and real and hypothetical syntheses are examined. The potential of such a synthesis is studied by the visual language of the graphic design and fashion production using contemporary digitalized knitting technology which is applied in the bachelor’s thesis.
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Consumers' Motives for Buying Upcycled Clothes
Bourová, Tereza ; Janoušková, Svatava (advisor) ; Švíková, Radka (referee)
The focus of this diploma thesis is on the consumers' motives for purchasing upcycled clothing. Based on the research of available resources, this thesis firstly describes the most expanded model of clothing production, fast fashion, with special focus on the negative environmental impacts it has during different stages of a product life cycle. It later moves on to describe the traditional and more environmentally friendly model, slow fashion, and puts both these concepts (fast fashion and slow fashion) in connection with the hierarchy of waste management and the concept of circular economy. This theoretical base helps to fully understand the concept of upcycled fashion, which is thoroughly described in a separate chapter that also includes various examples of designers who focus on fashion upcycling. The last section of the theoretical part deals with motivation and motives for purchasing clothes. The empirical part of this diploma thesis focuses on how consumers perceive upcycled fashion in order to answer the main research question: What are the consumers' motives for purchasing upcycled clothes? To answer the question, qualitative research was used, specifically semi- structured interviews. The interviews were conducted with a total of twelve shoppers who have had previous personal experience...
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