|
|
Negative impacts of media fame
Jirmářová, Ivana ; Závozda, Petr (advisor) ; Jirák, Jan (referee)
The main topic of the work is how Czech media inform about psychological problems of celebrities such as depression, manic depressive psychosis, addictive behavior, or suicide, and tries to answer the question of how much the media fame can affect these issues. The theoretical part summarizes concepts from media studies for better understanding media behaviors, for example media news selections process, concept of news values, the role of media in today's society and the difference between tabloid and serious media. From the psychological point of view, work summarizes the preconditions of psychological problems and their manifestations. It also provides brief pieces of information from official sources about lives and careers of selected celebrities. The second part of thesis is about analyzing the data, it means articles that informed about selected celebrities in connection with their psychological problems. The practical part is about finding there some common features and tendencies in media informing and also about showing differences between the ways of how tabloid and serious media present news. The result is the summary of how the media generally approach this issue, and after completing it with informations from an interview with a psychologist and some celebrities, it also outlines...
|
|
|
Prague Musicals Celebrity Marketing
Kuzmová, Tereza ; Černá, Jitka (advisor) ; Meiserová, Markéta (referee)
This Diploma Thesis deals with the issue of Prague musicals celebrity marketing, which is a significant characteristics of the contemporary Prague musical scene. The theoretical part of this thesis introduces the basic theories of celebrity studies and the specifics of marketing mix of musicals, in which celebrities play a significant role. On the margine, the thesis is also focused on current overproduction of musicals and related problems in marketing activities of musical productions. The main part of this thesis is the own research, which was realized by analyzing the promotional materials of the greatest musical productions in Prague, as well as questionnaire survey among the visitors of musical shows. The aim of this research was to assess the contemporary celebrities of the Prague musicals and to assess the influence of celebrities on the decision to go to see some musical.
|
|
|
Westernization of Pop Culture in China - "China's Got Talent"
Hädler, Victoria ; Reifová, Irena (advisor) ; Lütke Notarp, Ulrike (referee)
This master thesis deals with the phenomenon of Westernization of pop culture in mainland China on the example of the Chinese adapted version of the Talent Show China's Got Talent. (CHGT) In its theoretical part it outlines the overall globalizing and Westernizing tendencies and sets a theoretical framework of the main terminology of media studies. The research goal of the thesis was to analyze the audience reception of CHGT in China and their ideas and views on pop culture The research goal is included in the broader context of cultural imperialism theories and the specifics of talent and reality shows are elaborated. Furthermore a historical overview of the evolution of pop culture in mainland China is provided. In the practical part, the applied methodological approaches and their potential strengths and weaknesses are described. A basic thematic analysis of certain selected social media like Weibo, QQ and Baidu was conducted. The two versions of the adapted Got Talent format were compared as far as the formal features are concerned, the British version of Britain's Got Talent and the Chinese adaptation China's Got Talent. Moreover qualitative in-depth interviews with Chinese respondents in the PRC and the UK were performed. The group in the UK served as a control group for comparison and the...
|
|
|
Parasocial interaction as the relationship between media and audience figures
Bartošová, Radka ; Reifová, Irena (advisor) ; Šmejkalová, Jiřina (referee) ; Bednařík, Petr (referee)
BARTOŠOVÁ, Radka. Parasociální interakce jako vztah mezi mediálními postavami a publikem. Praha, 2016. 67 s. Diplomová práce (Mgr.) Univerzita Karlova, Fakulta sociálních věd, Institut komunikačních studií a žurnalistiky. Katedra mediálních studií. Vedoucí diplomové práce PhDr. Irena Reifová, Ph.D. Abstract This thesis in its theoretical work focuses on the topic parasocial interaction, a specific relationship between fans and celebrities. This fundamental concept is initially set in a broader context. Closer are characterized by celebrities as a publicly-known media figures, and the audience as active recipients of stimulus. There is a concept called. Ordinary stars, as well as focus on issues not only fandom, but also specific terms such as adoration and celebrity stalking celebrities. After outlining the basic theoretical insight is explored basic concept - parasocial relationship. The practical part with respect to the overall theme of the work is carried out using semi-structured interviews with rock stars, fans steady on one side and ordinary fans of the stars on the other. Based on the results and authentic materials are analyzed each category. The work aims to explore how similar concepts related to celebrities, as well as different approaches to media stars.
|
|
|
x
Masarčíková, Jana ; Jirák, Jan (advisor) ; Zezulková, Markéta (referee)
The diploma thesis deals with the media heroization / construction of dead celebrity icons. The introduction focuses on the explanation of the process of becoming an icon and its interpretation in certain fields and theoretical concepts, for example in the context of semiotics and sociology. A separate chapter is devoted to the role of media in the process. I attempt to reveal the media's influence on this process by studying the theory of media construction of reality and the ctreation of culture industry. The second chapter also explains the phenomenon of celebritization, which is crucial due to the applied example of dead celebrities. Based on the specific analysis I try to identify trends that are reflected in media representation of dead celebrities afterlife, and these further put in a wider context. The aim of the master thesis is to find out what trends are reflected in media representation of celebrities after their death, how the media work to maintain dead celebrities "alive", and what are the specifics of this "life". The content analysis was determined to show the character of media coverage. The semiotic analysis on the other hand to show what myths are constructed around the famous dead celebrities.
|
|
|
Television as a factor of socialisation for early adolescents
Kalivodová, Hana ; Gillernová, Ilona (advisor) ; Wolák, Radim (referee)
This dissertation analyzes the trending habits of children as mass-media users. The goal of this dissertation is to show how children use massmedia, what does television mean to them and who are their favourite celebrities. The empirical segment is based on analysis of data taken from questionnaires created purposely for quantitative research. These questionnaires were given to students in the 6th grades of elementary schools and 1st grades of 8-year secondary grammar schools, both in Prague in the Czech Republic. At the beginning, there is a general theoretical part - an overview of mass-communication and its influence on the socialisation of children and a series of advantages and disadvantages of the impact of mass-communication on children and also characteristics of the age group of my respondents. The following text is divided in three parts that relate to three parts of the questionnaire. The first part analyzes how much children use media in their leisure time, what types of media are most popular amongst them. The second part focuses on television, what TV programmes are popular amongst children and why, if adolescents have something forbidden from their parents and what they think about watching television. And finally, the third part debates which celebrities our children admire,...
|
|
|
From child stars to pop-cultural icons: media transformation of child idols into sex-symbols of contemporary popular culture
Pospíšilová, Andrea ; Baslarová, Iva (advisor) ; Šmejkalová, Jiřina (referee)
This thesis follows the process of transformation of children's idols of film and music industry into adult artists and sex-symbols of contemporary popular culture. It especially focuses on the transformation of child character in adult representatives of pop-culture industry: development, change and building an image of an adult performer in terms of the sociology of childhood and adulthood career shift (change in the nature of work and roles, any rise or decline). The aim of this work is to find any trends in transition from children's heroes / heroines adults representative of contemporary popular culture. The premise is that children's personalities of the entertainment industry are used in the process of growing element of sexuality to reforging the stigma of "child stars". In addition to the sexual themes and monitors the aspect of gender roles and stereotypes depending on the developmental stage.
|
|
|
Media between Public Watchdog and Greedy Pitbull: Free Speech versus Privacy
Holubová, Eliška ; Křeček, Jan (advisor) ; Trampota, Tomáš (referee)
The primary aim of this Master thesis entitled "Freedom of the Media versus Public Figures' Right to Privacy" is to investigate and analyse the conflict between freedom of the media and right to privacy of public persons. The thesis is formally structured into eight thematical chapters and two parts- theoretical and analytical. The theoretical part of the thesis provides legal, philosophical and media background for further analysis in the special part of the thesis. The analytical part deals with selected case studies of media photography conflicting with right to privacy of public figures. First chapter focuses on the freedom of speech and freedom of the media in historical, legal and philosophical perspective, deals also with the problem of censorship and technological challenges in the postmodern electronic age of the internet. Second chapter critically examines the concept of watchdog journalism in democratic system with special interest in the debate on the current affairs of the British media system. Third chapter deals with right to privacy and reflects also on the fluid concept of privacy in the era of social networking. Fourth chapter analyzes so-called public figure doctrine, celebritization and mediatization of politics and also discusses the collision between free speech and privacy....
|
|
|
The cult of youth and the old age denial on the media image of celebrities: content analysis of the Top Star Magazine TV show.
Šafin, Pavel ; Jirák, Jan (advisor) ; Reifová, Irena (referee)
The thesis "The cult of youth and the old age denial on the media image of celebrities: Content analysis of the Top Star Magazine TV show" explores the ways in which the values of the cult of youth exhibit and reproduce on the media image of celebrities. The analyzed material is a TV show about celebrities called Top Star Magazín which is broadcasted by Czech TV channel Prima Family. The research is based on the content analysis of the TV show and consists of two methodologically different surveys: a simple quantitative content analysis of episodes aired in 2012 and a qualitative content analysis of two randomly selected episodes. The research part of the thesis is supported by the theoretical and methodological parts. The methodological part describes the research techniques: choice of research method, setting of research questions and defining the sample. The theoretical part introduces all the essential theories, especially the media construction of reality, and also attends to the issues of age categories and social perception of people in different periods of life. The conclusion is that the media image of celebrities in the Top Star Magazine TV show is unified and significantly affected by the values of the cult of youth. One of the main symptoms is denial and repression of any signs of the...
|
|
|
The use of celebrities in marketing communication of adidas women cosmetics brand
Adamcová, Kristina ; Zamazalová, Marcela (advisor) ; Chládková, Martina (referee)
The objective of the diploma thesis was to evaluate the suitability of choosing beach volleyball representatives Kristýna Kolocová and Markéta Sluková as the new faces of the adidas brand women's cosmetics line. Following the introduction of the adidas brand is an account of products portfolio distributed by this brand, description of their communication and characteristics of communication of their main competitor. Secondary research prepared the necessary basis for the primary character. The means of the primary research was a questionnaire, which was distributed to 162 respondents mainly from the University of Economics. The result was a finding, that Kristýna and Markéta are known by approximately half of the subjects and that the absence of the main communication channel, television, was a probable influence on the awareness of the subjects about cooperation with the adidas women's cosmetics brand. The recommendation for future marketing campaigns is more intensive communication via internet and the use of television as the key communication channels.
|
guest ::
