Original title: Využití celebrit v marketingové komunikaci dámské kosmetiky značky adidas
Translated title: The use of celebrities in marketing communication of adidas women cosmetics brand
Authors: Adamcová, Kristina ; Zamazalová, Marcela (advisor) ; Chládková, Martina (referee)
Document type: Master’s theses
Year: 2013
Language: cze
Publisher: Vysoká škola ekonomická v Praze
Abstract: [cze] [eng]

Keywords: adidas; brand; celebrities; cosmetics; marketing communication; adidas; celebrity; kosmetika; marketingová komunikace; značka

Institution: University of Economics, Prague (web)
Document availability information: Available in the digital repository of the University of Economics, Prague.
Original record: http://www.vse.cz/vskp/eid/40726

Permalink: http://www.nusl.cz/ntk/nusl-197850


The record appears in these collections:
Universities and colleges > Public universities > University of Economics, Prague
Academic theses (ETDs) > Master’s theses
 Record created 2015-09-10, last modified 2022-03-03


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