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Tinder philosophy, online dating in the 21st century
Daniliuk, Kristina ; Tremčinský, Martin (advisor) ; Grygar, Jakub (referee)
The aim of this thesis is to find out how the use of Tinder influences the process of formation and perception of romantic relationships in nowadays Prague society. By analysing users' behaviour, expectations and outcomes of using the app, I seek to understand how technological innovations affect the dynamics of interpersonal relationships, users' self-definition in the context of romance and intimacy.In the theoretical part of my thesis I look at topics such as the development of dating apps, their use and the changes they bring to modern society. The second part of the thesis is analytical. To answer the questions posed, data was collected through semi-structured interviews. The research took place in Prague from November 2023 to January 2024, and 13 interviews were conducted with Tinder users. At the end of the paper, the results of the study are summarized and linked to the information presented in the theoretical section.
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Russia's self-presentation on Evening with Vladimir Solovyov on the example of the Kherson retreat
Beníšková, Evelína ; Šír, Jan (advisor) ; Korablyova, Valeriya (referee)
This bachelor thesis examines the way Russia presents itself in the propagandistic TV show Evening with Vladimir Solovyov. The research is set against the backdrop of the retreat of Russian troops from Kherson, which took place in November 2022 and was a significant event within the context of the Russian war against Ukraine. The core of the thesis investigates how Russia is portrayed by the show's guests and how the principle of contrasts is utilized, defining Russia indirectly by contrasting it with the West. Firstly, the thesis introduces the concept of propaganda, providing a closer explanation of the term, and focuses specifically on Russian propaganda to clarify the analytical framework. Subsequently, the context of the war in Ukraine is presented, contextualizing the retreat of Russian troops from Kherson. Four episodes of the show, which were recorded and broadcasted immediately before, during, and after the retreat from Kherson, are then analyzed. The author examines how Russia is presented in these episodes and how definitions of the West are used in its portrayal. Statements by the propagandists describing the West are identified, indirectly characterizing Russia as well. Then, specific definitions are compared with their opposites through post-structuralist analysis. Finally, the thesis...
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Kariérní management studentů a absolventů na sociálních sítích
Nekuda, Lukáš
Nekuda, L. Career management of student and graduates on social media. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis deals with the use of social networks in career management of students and graduates of economics faculties. The research is based on previously conducted studies and selected statements that emerge from the studies. The main part of the research evaluates the services provided by university career centres and then the use of social networks for career development. Recommendations were formulated based on the questionnaire survey respondents' current use of social networking sites and their preferences regarding the transfer of information towards students during their studies. The results indicated the need for including the issue in the curricula of economics faculties and confirmed the claims of the studies in the research part of the thesis.
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"Insect Queen in unusual delicacies realm": Culinary tourism, food festivals and private tasting events in the context of sociocultural anthropology
Matušínská, Radka ; Slavková, Markéta (advisor) ; Zandlová, Markéta (referee)
The goal of this thesis is to discuss how unusual delicacies are conceptualized in the perspective of sociocultural anthropology - specifically, in the context of anthropology of food. Unusual delicacies are to be understood as non-traditional, unique, but at the same time, shocking or perceived as "bizarre" meals. The complex description of the individual's experience during the consumption of unusual delicacies will help to analyze what is the overall perception of the experience, its pervasion into self-presentation, as well as what are the main motivations for it. Further, it is discussed what role the unusual delicacies play in the context of exploring foreign countries and whether they possess any cultural and symbolic meaning.
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Authenticity in the perception of users of the BeReal network
Tabačíková, Kristýna ; Soukup, Martin (advisor) ; Vochocová, Lenka (referee)
The bachelor thesis "Authenticity from the Perspective of BeReal Social Media Users" examines the concept and perception of authenticity among users of the social media platform BeReal. It also focuses on the expression of identity and self-presentation within the platform's environment and investigates the motivations that drive participants in the research to use BeReal. The theoretical part of the thesis delves into the concepts of authenticity, identity, self-presentation, and sharing everyday experiences, providing the contextual framework for the study. The theoretical foundations draw from George E. Newman's categorization of authenticity, Erving Goffman's dramaturgical analysis, the exhibitionist approach to self-presentation, and social photography. The research aimed to explore how BeReal users interpret the concept of authenticity, how it manifests for them, and what it means to them. For this purpose, semi-structured in-depth interviews were conducted, and the data were subsequently analyzed using thematic analysis. The results revealed that authenticity does not hold significant importance for BeReal users, who primarily use the platform to maintain social contacts. Participants associated authenticity with aspects of ordinariness and non-aesthetics, or as a means of expressing their...
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Political communication and self-presentation of the chosen chairmen of political parties in the Chamber of Deputies on social networks
Kohoutová, Kateřina ; Hrůzová, Andrea (advisor) ; Škvrňák, Michael (referee)
Tato bakalářská práce se zabývá analýzou politické komunikace a sebeprezentace vybraných předsedů politických stran/hnutí v Poslanecké sněmovně na sociálních sítích Instagram a Facebook. Sledované období v této práci představují dva měsíce před volbami do Poslanecké sněmovny Parlamentu České republiky, tedy 8. 8. - 8. 10. 2021. Vybranými předsedy jsou za vládnoucí strany Ivan Bartoš (Pirátská strana) a za opoziční strany Tomio Okamura (hnutí Svobodná a přímá demokracie). Cílem bakalářské práce je aplikovat výzkumný problém: Prolínání osobní a oficiální politické komunikace skrze sociální sítě vede k dominanci osobnosti v politické komunikaci, což směřuje k personalizaci, sebeprezentaci, celebritizaci a emocionalizaci. Nejprve jsou v práci definovány hlavní teoretické pojmy na základě použití české a zahraniční odborné literatury. Práce se opírá o provedenou kvantitativní obsahovou analýzu příspěvků zvolených předsedů na sociálních sítích. Dle užité odborné literatury a uskutečněné analýzy práce dochází k závěru, že ve sledovaném období je možné jasně pozorovat prolínání osobní a polické komunikace na profilech Ivana Bartoše. V jeho případě převládá personalizovaná politická komunikace, která je založena převážně na sebeprezentaci a celebritizaci osobnosti, jde primárně o osobní sdělení, které jsou částečně...
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The Experience of Nonbinary Individuals with Self-Presentation and Gender Expression (from a Phenomenological Perspective)
Novotný, Ondřej ; Smetáčková, Irena (advisor) ; Macháčková, Marcela (referee)
This bachelor's thesis explores lived experiences of individuals who identify as non-binary, both in personal spheres and social interactions. It defines the concept of gender and examines related concepts such as its development, roles, stereotypes, and its socially constructed nature, as well as its interaction with social and personal identity. It briefly touches on androgyny and gender-aschematicity and their potential positive impact on society through reducing the salience of gender stereotypes, by promoting more flexible notions of gender. In the empirical section, the thesis analyses the narratives of four non- binary informants (obtained through semi-structured interviews) using interpretive phenomenological analysis. It specifically focuses on self-presentation and gender expression in relation to authenticity, studying the interaction between the self and the social environment. The thesis highlights the variability in experiences among these four individuals and summarizes their experiences into emergent themes and subthemes. Through description and interpretation, it seeks to elucidate and explain the individual experiences of the informants. Various common themes arise, such as: (1) the relationship between pressure exerted on the individual and the perceived need to challenge...
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NFT a as profile pictures on social media
Masařík, Vojtěch ; Rosenfeldová, Jana (advisor) ; Švelch, Jaroslav (referee)
The diploma thesis "NFTs as profile pictures on social media" focuses on the young blockchain technology of non-fungible tokens and one of its most common use cases. The theoretical part of the thesis presents key terms and concepts closely related to NFTs and profile pictures. The practical part of the thesis consists of the research itself, a qualitative study conducted via semi-structured interviews with participants who use NFTs as profile pictures on social media. The aim of the research is to find out where and why, in relation to self-presentation, are NFTs used as profile pictures on social media.
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Presentation of female politicians from a gender perspective on Facebook
Šindelářová, Kateřina ; Rosenfeldová, Jana (advisor) ; Shavit, Anna (referee)
The thesis focuses on the self-presentation of Czech female politicians through the lens of gender perspective on Facebook. It focuses on the issue of gender roles and stereotypes, which are put in the context of the political environment. It defines political communication and introduces the phenomena that appear in the field of political communication with the development of new and social media. It also presents the current situation regarding the representation of women in both chambers of the Parliament of the Czech Republic. Based on the identified gender aspects, it then examines the online communication of seven selected female MPs through quantitative content analysis and confronts the results with the existing knowledge in the field of gendered political communication. The findings of the analysis suggest that the selected women politicians tend to focus on more typically masculine issues, such as topics related to the foreign relations or economic and tax issues. In addition, the analysis focused on the presence of defined dimensions of personalisation and the selfie format as a tool of celebritisation of political communication. Both of these phenomena were minimally present in the analysis.
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