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Themes resonating with the 2023 Czech presidential elections: Content analysis of interviews and debates with candidates Petr Pavel, Andrej Babiš and Danuše Nerudová
Hillová, Sarah ; Rosenfeldová, Jana (advisor) ; Nečas, Vlastimil (referee)
The diploma thesis titled "Themes resonating in the Czech presidential elections 2023: Content analysis of interviews and debates with candidates Petr Pavel, Andrej Babiš and Danuše Nerudová" examines the form of pre-election presidential debates and interviews in 2023. The theoretical part of the thesis discusses the changes brought about by digital media, and at the same time confirms the strong position that debates still have in the media world. Although various elements and segments have been incorporated into the debates with the intention of reaching a wider audience, the tradition of the debates still remains. The practical part of the thesis consists of a content analysis of the speeches of the selected candidates. Sources come from both traditional and digital media. The thesis sets the main agenda of pre- election debates and interviews, which consists of seven topics. Quantitative analysis showed that despite Petr Pavel's greater media space, Andrej Babiš was able to surpass him in the length of his speech.
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Pre-election TV debates on the example of the 2023 presidential election
Preissová, Viktorie ; Nečas, Vlastimil (advisor) ; Jirák, Jan (referee)
This master thesis deals with the pre-election TV debates before the second round of the presidential elections in 2023 in the Czech Republic, when Petr Pavel and Andrej Babiš stood against each other. The thesis draws on political communication theory, normative media theory, agenda-setting theory and previous analyses of the TV debates. Using quantitative content analysis, the three selected pre-election duels are examined in terms of the moderator's agenda setting, the types of moderator's questions and speeches, the candidates' agenda setting, the candidates' running away from the topic, and the type and tonality of the candidates' messages. The results of the analysis show that each moderator gave different importance to each topic. However, the moderators most frequently focused on the presidency itself, the conduct of the election, the communist past of both candidates, security issues, and the current government. In most cases, their speeches were neutral and did not take the form of a question. The debate on Czech Television, moderated by Martin Řezníček, had the most even distribution of replicas on each topic. Nova and Prima TV had a less even distribution of topics, and two topics dominated both of them. On both Nova and Prima, the most frequently communicated instructions were those...
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Prostitution Policy in the Czech Republic: Agenda setting
Bodocká, Anna ; Hejzlarová, Eva (advisor) ; Veselý, Arnošt (referee)
This master's thesis focuses on understanding the process of prostitution policy-making in the Czech Republic using agenda-setting theory in relation to the basics of prostitution policy in the country. The Czech Republic is one of the countries that do not have its legislation, therefore the thesis also describes and explains the situation that has preceded the proposals for the regulation of prostitution. The research is based on secondary data in the form of public policy documents, academic publications, or media reports in connection with the agenda-setting of prostitution policy in the Czech Republic from 2000 to 2019. The thesis focuses on three time periods, which match the legislative attempts to regulate prostitution. This is based on the conceptual scheme of the thesis, which includes components of the formation and subsequent agenda-setting. Finally, it focuses on the overall explanation through the model of "The four 'P's". The text relies on the public policy frameworks described in the theoretical section. It presents the agenda-setting of prostitution policy in the Czech Republic between 2000 and 2019, which was not successful and had no spillover to the next phase of the policy process.
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Renewable Energy in Czech Newspapers: Media Representation of Renewable Energy Sources in Czech Daily Press between years 2015 and 2022
Sivoková, Kateřina ; Nečas, Vlastimil (advisor) ; Vochocová, Lenka (referee)
This diploma thesis investigates the media coverage of renewable energy in Czech print daily newspapers over an eight-year period from 2015 to 2022. The theoretical part of the thesis summarizes the existing research on this topic and its results. Furthermore, it covers theoretical concepts of media studies such as agenda setting and framing theory. The thesis also gives a summary of the current situation regarding renewable energy sources in the Czech Republic and describes significant events of the analysed period that were related to renewable energy. The methodological part of the thesis presents the research goals, the characteristics of the quantitative content analysis and the research design. The main findings of the thesis are the fluctuation in the number of articles during the years studied and the significant increase in media attention towards renewable energy in 2022. Most frequently covered energy source was solar energy. The actors cited were mostly elites such as politicians, industrialists and entrepreneurs. Economic frames were the most frequently occurring frames. This thesis describes the nature of the media coverage of renewable energy in the Czech daily press and thus outline what information, and in what form, reaches the public through these newspapers.
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Visual framing of the war in Ukraine
Zítko, Tomáš ; Lábová, Sandra (advisor) ; Géla, František (referee)
The thesis "Visual Framing of the War in Ukraine" examines how Czech and foreign newspapers construct the media image of this conflict in published photographs. The theoretical focus of the thesis is mainly on framing theory and its visual dimension, agenda setting and peace journalism, using this normative direction as a starting point for the frames analysed in the practical part of the thesis. The analysis combines quantitative and qualitative approaches The aim of the quantitative part of the analysis was to fill in the previously missing data on the visual framing of the war in Ukraine by Czech and foreign media. Furthermore, it focused on the development of the frequency of photographic coverage of the analysed conflict and the identification of the roles of actors appearing in the images. The qualitative part attempted to explore the findings of the quantitative part in more depth by analysing a selected part of the images depicting the identified frames.
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A comparisonof setting Donald Trump's agenda in the US presidential elections in 2016 and 2020
Kratschmer, Adam ; Nečas, Vlastimil (advisor) ; Křeček, Jan (referee)
The importance of social media in U.S. politics is on the rise and influences what journalists write about, which can affect what readers consider important. During the last presidential election, Twitter became an important communication tool for one of the candidates, Donald Trump. The first part of this thesis examines Trump's communication strategy on Twitter during both the 2016 and 2020 presidential elections. Specific Twitter tools that may have influenced the resulting number of responses are analyzed. A higher number of reactions to tweets caused them to reach journalists more often, who reported the content to their readers, thus giving Trump's account more attention. The second part examines the intermediate agenda-setting effect between the most circulated US newspapers and Trump's tweets, and tracks how often Trump, and his Twitter account were referenced in selected media outlets during both presidential campaigns. Using quantitative content analysis, it was found that the use of the twitter account varied significantly during the campaigns and different tools received different responses. It also showed that there were common themes, but also very different themes. When comparing mentions, it was found that Trump and his twitter account were mentioned significantly less than in the...
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The Portrayal of the Greek Economic Crisis in Czech Media
Mrňáková, Nicole ; Tsivos, Konstantinos (advisor) ; Klimeš, David (referee)
This thesis deals with the way how Czech newspaper reported about Greek debt crisis and which frames were used to illustrate Greece. In the theoretical part the history of Greece is described, since independence till the debt crisis. The historical context captures difficult times of Greek history which contributed to the spiral of dept crisis lasting from 2010 to 2018. In the following part some of the important concepts concerning agenda setting, gatekeeping and frame analysis are compared. Some of the important foreign studies concerning frame theory and even framing of the Greek debt crisis in Czech media are depicted. The methodology of the thesis is formed by a qualitative analysis of the articles from two peaks of the crisis - the first half of 2010 and the first half of 2015. In the first period the frames used by Czech media were predominantly following the German point of view and the point of view of the European creditors. Journalists only rarely reflected the real life of the Greeks which was quite different from the used stereotypes. The second period was marked by the world affairs like the immigration crisis or invasion to Ucraine and the sanctions against Russia. In many cases the framing of the crisis concentrated on the character of the Greek nation and its moral judgement as a...
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The comparison of nuclear power image in media before and after Fukushima Daiici nuclear disaster.
Špátová, Veronika ; Novák, Arnošt (advisor) ; Hladík, Radim (referee)
This diploma thesis focuses on the changes in the media image of nuclear power in Ceska Televize, which is the only public television in Czech Republic. The study uses a quantitative research method, content analysis, to find out the changes of nuclear power representation in media and to compare changes of news construction mechanisms in the period of two years - one year before and one year after the Japanese nuclear power plant Fukushima Daiichi disaster. The accident started on 11th March 2011 and there is a short description of the situation in Japan at the beginning of the thesis. The theoretical part of thesis serves as an overview of basic information on principles of the media studies theory and mechanisms of news construction (work with information sources, the news value concept, agenda setting, the framing concept), which is also shown from the environmental point of view. The study also focuses on the nuclear power image in the socio-political field and there are some more information about the nuclear power development and status in Czech Republic. The analytical part of thesis examines the media attention to nuclear power, which was developed in the analysed period. The usage of mechanisms of news construction and the changes in nuclear power image in the news of Ceska Televize...
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Manipulating practices in selected Czech newspapers during the elections into the Chamber of Deputies of the Parliament of the Czech Republic in 2010
Straňáková, Kristýna Barbora ; Kraus, Jiří (advisor) ; Křeček, Jan (referee)
This thesis deals with the manipulating practices in the political media coverage in the period before the elections to the House of Parliament of the Czech Republic in May 2010. It describes the types of communication in terms of its ability to influence and focuses on the effects of the media and its impact on the audience. It also deals with the theoretical framework of the issues of manipulating methods and techniques and their causes. It defines the function of media in terms of intentions and evaluates the current situation in the Czech Republic, including the existing control mechanisms. A part of this thesis is a comparative analysis that focuses on a detailed qualitative analysis of texts published in the dailies Mladá fronta Dnes and Právo and their comparison during the period under consideration.
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