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Marketing Strategy Proposal for an Association
Hrazdírová, Natálie ; Huněk, Filip (referee) ; Novák, Petr (advisor)
The thesis deals with a marketing stratégy inovation focusing on community event „Day of Princesses“. Theoretical part defines terms related to organizing non-profit organization, marketing and marketing strategies. Further, it decribes marketing analyzes which are assembled in the second part of this work. Final section of the thesis is develoted to own resolution proposals, which should lead to improvement of current situation.
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Construction of modern patriarchate in magazines for mens and family
Huněk, Filip ; Trampota, Tomáš (advisor) ; Osvaldová, Barbora (referee)
Central question of this dissertation thesis is, whether magazines in the Czech Republic reproduce such mechanisms of masculinities representations in their content which simultaneously construct modern patriarchal structures. Qualitative discourse analysis was chosen as the key method and the dissertation thesis researches six issues of men's lifestyle magazine Maxim and six issues of family magazine Květy. As a primary proposition was an idea that the patriarchal mechanisms of current society might be necessarily included in the content of both magazines, no matter what genre they are, and that those mechanisms might differ from each other only in their shape. Result of this dissertation thesis is verification of chosen proposition. Powered by TCPDF (www.tcpdf.org)
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Czech telecomunications companies in chosen specialized media in 2013 - 2017
Ullmann, Ondřej ; Miessler, Jan (advisor) ; Huněk, Filip (referee)
This Master's Thesis focuses on the most popular online media, which are writing about telecomunications companies in the Czech Republic (mobil.iDnes.cz, MobilMania.cz a Mobilenet.cz). The aim of the thesis is to provide an overview of the way how these media inform about mobile providers in the Czech Republic (T-Mobile, O2 and Vodafone). The thesis reveals differences and similarities in media output of the monitored media and thus can help in a critical approach to the received information. In the theoretical part the thesis shows approach of a journalist as a mediator of information with an explanation of the main theories. It further reflects the role of a journalist as a recipient of information and also focuses more on the role of PR.The research part contains the results of the content analysis, from which it is possible to get an overview of media output frequency, sentiment or extent of use of press releases and the way they are taken over. All monitored quantities are compared across the media and mobile providers. The results show that there are significant differences how journalists rework press releases and in the overall sentiment of published articles. MobileMania.cz is significantly more critical of all mobile operators than other followed media, while at Mobilenet.cz research confirmed...
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Czech developers and mobile platforms
Alexandre, Berenika ; Švelch, Jaroslav (advisor) ; Huněk, Filip (referee)
This Master's degree thesis deals with a specific area of creative industries: development of mobile applications. The aim is to identify and understand the work routines of Czech iOS developers while considering the importance of design as one of the benchmarks of mobile application quality on the Apple App Store. I mainly focus on mapping work routines of selected developers and their thinking about design in the context of Apple devices and iOS platform, assuming that Apple establishes a high standard of visual and functional qualities. I am addressing an issue of application usability not only in terms of design of the user interface, but also its functioning and more aspects of application development within the ecosystem of Czech mobile app industry. The theoretical part of my thesis subjectively describes fundamental concepts from the mobile app development field and theories related to the topic. Empirical part of the study is based on qualitative interviews with 9 Czech mobile app developers and following thematic analysis. This study can serve as an interesting resource of understanding of the work of Czech mobile app developers, how they think about design and Apple as a platform or as a solid foundation for further quantitative investigation to confirm or revise my findings.
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Representations of patriarchal structures of current society i men's magazines: Comparison of Czech and British men's magazines Maxim and Men's Health
Huněk, Filip ; Reifová, Irena (advisor) ; Vochocová, Lenka (referee)
Univerzita Karlova, Fakulta sociálních věd / Smetanovo nábřeží 6, 110 01 Praha 1 info@fsv.cuni.cz, tel: 222 112 111 www.fsv.cuni.cz Dle čl. 4 Opatření rektora č. 6/2010 o Zpřístupnění elektronické databáze závěrečných prací http://www.cuni.cz/UK-3470.html a čl. 1 Opatření děkana 29/2010 se z časového hlediska závěrečné práce dělí do tří skupin: a. "nové práce", tj. práce odevzdávané k obhajobě počínaje 29. 9. 2010, b. "starší práce", tj. práce odevzdané k obhajobě od 1. 1. 2006 do 28. 9. 2010, c. "práce před rokem 2006", tj. práce odevzdané k obhajobě před 1. 1. 2006. V tomto případě jde o "starší práci" odevzdanou k obhajobě od 1. 1. 2006 do 28. 9. 2010. Omlouváme se, ale dokument není v elektronické verzi k dispozici.
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Food blogosphere in the Czech Republic. Research of readers'behavior.
Dukátová, Barbora ; Huněk, Filip (advisor) ; Zábrodská, Kristina (referee)
This diploma thesis deals with food blogs as a current phenomenon. The theoretical part first brings a look at the historical context and development that preceded the existence of blogs. It focuses on communication, media and the Internet. It also offers definitions of these key and related terms and theoretical background that are needed to understand the context. Subsequently, the work discusses journalism and the position of blogs in this field. It continues with a detailed elaboration of the topic of blogs. It analyzes their historical context in our country and in the world, defines concepts, distinguishes types of blogs, draws attention to the pitfalls of blogging, deals with etiquette and laws, presents current trends and surveys, addresses authors - bloggers and their motivation, the position of bloggers towards journalists, the expected future and influencers. The following part deals with the audience, the audience of the blogosphere and methods of its research. The theoretical part concludes with a text that deals specifically with food blogs, their beginnings and development, food studies, sharing gastronomic experiences and related concepts, and also presents a list of currently successful global and Czech food bloggers. The aim of the theoretical part is to bring a compact view of...
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The Problems of Visual Content on Social Networks: An Analysis of User Filters Implemented on Instagram
Huněk, Filip ; Láb, Filip (advisor) ; Štoll, Martin (referee) ; Silverio, Robert (referee)
Bibliographical Reference Hunek, F. (2019). The problems of visual content on social networks: An analysis of user filters implemented on Instagram. Prague, 2019. p. 123. Dissertation thesis (Ph.D.) Charles University in Prague, Faculty of Social Sciences, Institute of Communication Studies and Journalism. Lecturer: Doc. Mgr. et MgA. Filip Lab, Ph.D. Abstract In this dissertation, I am mainly focusing on photographic social network Instagram. It is the photograph that plays a crucial role in shaping the awareness of one's own identity and belonging to a community. Through photographs, on the one hand, we perceive the world and store our individual (Van Dijck, 2005) as well as our collective memory (Pink, 2011). On the other hand, photographs serve as a means of self-expression (Tinkler, 2008). Moreover, today's time is greatly fragmented, discontinuous, and episodic, which, on the other hand, leads human individuals to constantly legitimize themselves as unique and authentic individuals (Bauman, 2002). Furthermore, this constant communication via photographs requires a continual adaptation to the media messages, which puts an increased emphasis on visual communication as a field of social sciences, tightly connected to media studies. In short, the main goal of this dissertation is to introduce an analysis...
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Effective Internal Communication Online and Offline
Mrhová, Aneta ; Koudelková, Petra (advisor) ; Huněk, Filip (referee)
The diploma thesis Online and Offline Effective Internal Communication Tools of the KKCG Investment Group provides a comprehensive view of internal communication, using Online and Offline tools. The thesis is divided into three parts. The theoretical part defines the concept of internal communication and its inclusion in the marketing and media environment, including related terminology. It also maps Online and Offline media including specific communication tools. Based on literature research is also defined the effectiveness of internal communication including innovative trends. The practical part is focused on the KKCG Group and on its own internal communication settings with real examples of used media. In the methodological part, the author describes and analyses the results of the qualitative (structured interviews with the experts of the internal communication of the companies in the KKCG Group) and the quantitative research (questionnaire survey applied on employees of the individual KKCG Group companies). In conclusion, the comparison occurs research results as well as the use frequency of Online and Offline tools. Furthermore, the level of an individual company's economic efficiency is defined and finally, the research provides answers to the main research questions, hypotheses and...
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Options of Digital and Social Media Utilization in Pharmaceutical Marketing
Dordová, Alžběta ; Huněk, Filip (advisor) ; Hrabánková, Markéta (referee)
The bachelor thesis Options of Digital and Social Media Utilization in Pharmaceutical Marketing focuses on the specific aspects of a connection between social media and commercial communication related to the over-the-counter medicinal products. The principal aim of the theoretical part of this thesis is to introduce the topic of pharmaceutical advertising, while the practical part is designed to answer the questions of if and how is it suitable to use social media such as Facebook, Instagram or YouTube as channels for distribution of commercial content related to a medicinal product called Skinoren cream. The theoretical part consecutively puts advertising into the context of marketing and media, introduces the importance of the new media including the social media and describes the challenges of legal and ethical regulation of pharmaceutical advertising. The whole topic is then demonstrated in the practical part as an analysis of two real advertising campaigns. The practical part of this thesis then deals with the attitudes of a chosen target group towards advertising utilization of Facebook. The research was executed as a case study using in-depth interviews as a qualitative method of data collection. The interpretation of the collected data shows that - as a strong marketing tool - Facebook...
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Domesticaton of smartphones among youth in Czech Republic: Mixed-method study
Tkačenko, Jekatěrina ; Zezulková, Markéta (advisor) ; Huněk, Filip (referee)
This paper applies to domestication of smartphones among young population in Czech Republic. It provides theoretical and empirical perspective at how research participants adopted their smartphones and how they incorporated them into their daily routine. Using mixed method study this paper offers insight into which applications are participants using, how long, how intensively they spent time with smartphones and which part play smartphones in their daily life. Study is consists of three phases. First phase was based on log data collection by participants via application installed on their smartphones. Second phase was mapping subjective perception of measure and frequency of users activity via structured questionnaire. In the last phase all participants met for group interview to talk about results from the first and second phase and to expand topics realated to excessive smartphone activity. The study shows participants were spending three hours a day on their smartphones, they have check it more than every thirty minutes and the most used applications were social media. Communication via applications for instant messaging is common part of their lives. They have spent time on their smartphones mostly at school. Study did not show addiction of participants to smartphones, however it pointed out a...
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