|
|
Communication activities in flavoured beer segment: Staropramen Cool in 2011-2014
Kohoutová, Barbora ; Klimeš, David (advisor) ; Strielkowski, Wadim (referee)
The bachelor thesis deals with communication activities of Staropramen Cool brand in the timeframe 2011-2014. Its main objective is to compare communication activities in individual years by the method of comparative analysis and to describe how they changed over the years. The secondary objective is to determine what are the common and different elements of communication in the segment of flavoured beer. The first part of the thesis deals with the segment of flavoured beer, explains its origin and development. Then, the thesis is focused on the competing brands of Staropramen Cool brand and analyses their communication activities. The next part introduces Pivovary Staropramen company, whose portfolio includes Staropramen Cool brand. The following part is focused on Staropramen Cool brand and its marketing aspects and includes coparative analysis of its communication activities. Most attention is paid to advertising, sales promotion, sponzoring, online communication and public relations as tools by which the brand communicates with consumers. The final part includes the results of the comparison of the brand communication activities in the defined timeframe and evaluate communication problems. Then, the common and different elements of communication in the segment are revealed.
|
|
|
Physiological and pathophysiological aspects of hydrogen sulfide metabolism in humans
Neminářová, Kristýna ; Kožich, Viktor (advisor) ; Tolde, Ondřej (referee)
Hydrogen sulfide (H2S), known as a toxic gas for a long time, was recently shown to be an important signaling molecule. Hydrogen sulfide is produced in small concentration in organism and exhibits a physiological role in many tissues (brain, blood vessels, lungs). Hydrogen sulfide is mostly formed enzymatically from L-cysteine by two enzymes - cystathionin β-synthase (CBS, EC 4.2.1.22, L- serine hydro-lyase) occurring especially in the brain and cystathionine γ-lyase (CSE, EC 4.4.1.1, L- cystathionine cysteine-lyase) generating hydrogen sulfide mainly in the small intestine, portal vein and thoracic aorta. In vessels hydrogen sulfide acts as a vasorelaxant factor and reduces blood pressure while in the brain it is involved in neuronal transmission. In addition to these effects, hydrogen sulfide plays a role in inflammatory processes as well as in the transmission of pain. Hydrogen sulfide acts through activation of KATP channel (in blood vessels, digestive tract, and in inflammation), activation of NMDA receptors (brain), reduces molecules causing oxidative stress (lungs, brain) and affects influx of Ca2+ ions into the cells (retina). Based on these findings it is apparent that the modulations of metabolism of hydrogen sulfide may have a therapeutic potential, e.g. in vascular disease or in...
|
|
|
Kompozitní pěnové nosiče pro tkáňové inženýrství kostí
Kuntová, Henrieta ; Rampichová, Michala (advisor) ; Krulová, Magdaléna (referee)
The goal of my work was to introduce the fast pacing field of tissue engineering with focus on bone regeneration. Tissue engineering could be a future alternative to the currently used conventional approaches that suffer from healing failures. Due to increasing demand for bone tissue replacement damaged by degenerative diseases or injuries, many laboratories have attempted to come up with solutions in a form of artificial constructs. In the present light of interest are composite scaffolds usually made of polymer and ceramic combinations. Their main advantage is that they combine elasticity and tensile strength of a polymer with bioactivity and mechanical hardness of a ceramic, while removing drawbacks of each material. Powered by TCPDF (www.tcpdf.org)
|
|
|
Grey colour in Czech and its reflection in the Czech dictionaries
Fimanová, Barbora ; Vaňková, Irena (advisor) ; Chromý, Jan (referee)
This bachelor thesis deals with two lexemes šedý and šedivý, which serve to designate grey colour in Czech. Methodological it is based on the concepts of color terms in the context of cognitive linguistics introduced in the first chapter. Linguistic part of this thesis presents the analysis of the Czech dictionaries and the corpus data, focusing on frequent collocations individual lexemes. Those findings lead to designate one of the adjectives as basic color term in the conception B. Berlin and P. Kay. The research also contributes to the clarification of the problem, in which areas these terms differ or overlap in meaning. For this purpose it uses a typology of semantic structure of colour concept K. Waszakowa. The results show, that originally the adjectives referred to different objects of reality, but gradually the meanings and connotations of both lexemes converge, but still don't work completely synonymously. Keywords colors, grey color, meaning, connotation, collocation, prototype, basic color term, Czech linguistic dictionaries
|
|
|
Modern portuguese slang and its changes
Mrva, Jan ; Hricsina, Jan (advisor) ; Jindrová, Jaroslava (referee)
(in English) The aim of the present bachelor thesis is to describe the status of the portuguese slang from diachronic and synchronic point of view. The thesis consists of two parts - theoretical and practical. The theoretical part focuses on the definitions of sociolinguistic terms that are bond to the Czech and Potuguese linguistic field of study. Furthermore presents short historical overview on the scientific research of Portuguese slang. The practical part is formed on the basis of the questionnaire results which had been realized with Portuguese native speakers. The study primarily examines the formation methods of Portuguese slang and the evolution trends which follows.
|
|
|
Stresses and psychotraumas of clients using low treshold centres services for children and youths in Prague
Kulíková, Tereza ; Havránková, Olga (advisor) ; Vodáčková, Daniela (referee)
The aim of this thesis is to map stresses and psychotraumata clients of low- threshold centres for children and youth in Prague. The thesis consists of theoretical and practical parts. The theoretical part describes the basic concepts such as stress, psychotraumata, socio-pathological phenomena, youth at risk and low-threshold centre for children and youth. In the practical part are presented results of quantitative research which was used questionnaire method. Keywords: stress, psychotraumata, socio-pathological phenomena, low- threshold centre for children and youth, the client
|
|
|
The trial with protectorate government and its presentation in the contemporary newspaper
Schönfeldová, Dagmar ; Bednařík, Petr (advisor) ; Lysoňková, Lenka (referee)
The bachelor's work "The Trial with Protectorate Government and its Media Portrayal in Contemporary Press" is focused on judicial process with former protectorate government and its medial presentation. The task was to analyze articles of the periodical press Lidová demokracie, Svobodné slovo, Rudé právo and Čas in the key examined period of months from April 1946 until August 1946. The question of post-war retributions is related to this topic. Post-war period after May 1945 was characterized by the tendency of the state to re-establish political and economy stability and the effort to punish war betrayers and collaborators. The extraordinariness of the trial was proved in many details as application of specific legal framework, nonstandard form of the charge, presence of nonprofessional judges in senates of the extraordinary courts etc. Individual journals informed about the trial and accused ministers with various accent. Considerable media attention was paid especially to the declaration of adjudgement and tendencies to its revision.
|
|
|
Legislative Initiative of the Female Deputies and Senators in the National Assembly in the First Czechoslovak Republic and the Concept of the Political Representation
Kolářová, Karolina ; Gelnarová, Jitka (advisor) ; Moravská, Dorota Tabitha (referee)
This thesis concerns with legislative initiative of female deputies in the National Assembly of First Czechoslovak republic and with the concept of representation. The goal of this study is to determine to what extent was the legislative initiative of female deputies influenced by the ideological affiliation to their party and to what extent by the representation of specific women's interests. Two kinds of representations, ideological and functional, are used in this study. The sources of information are the stenographical records of the single parliamentary sessions. The research itself consists of the analysis of the speeches of the female politicians in plenum by application of particular elements of the concept of representation. The two important points in the course of the female deputies activities are the representation of the woman question in the point of view of the functional representation and the representation of the ideology from the standpoint of ideological representation. Powered by TCPDF (www.tcpdf.org)
|
|
|
Changes of Margaret Thatcher's policy towards Economic and Monetary Union
Dubská, Kateřina ; Mejstřík, Martin (advisor) ; Váška, Jan (referee)
This bachelor thesis "Changes of Margaret Thatcher's policy towards Economic and Monetary Union" attempts to describe the changes of Margaret Thatcher's policy towards commencing Economic and Monetary Union. The main aim of this thesis is to define how and why the policy had changed. Introductory chapters are dealing with Margaret Thatcher and her foreign policy, with Great Britain and its relationship towards European integration and with the history of European Community until 1970s. The main body of this work sums up the main parts of Margaret Thatcher's policy. It is following the negotiations of British rebate, Margaret Thatcher's attitude towards the Common Agricultural Policy, Single European Act (and single market), European Monetary System and Exchange Rate Mechanism and Margaret Thatcher's posture on starting Economic and Monetary Union. In the conclusion the thesis tries to answer if the Margaret Thatcher's policy can be classified as intergovernmentalistic. The paper also tries to summarize the changes of Margaret Thatcher's policy towards the negotiation of the Economic and Monetary Union of European Community. The thesis also attempts to answer why this policy was changed and which factors led to these changes.
|
|
|
Comparison of the US occupation politics in Japan, Germany and Austria
Čech, Adam ; Anděl, Petr (advisor) ; Lorenz, Torsten Horst (referee)
Comparison of the US occupation politics in Japan, Germany and Austria Adam Čech 2015 Abstract This dissertation focuses to provide a comparison of the character, course and the impacts of the US occupation in Japan, Austria and West Germany after the end of the World War II. The basic thesis is the assumption that the occupation policy and politics in these countries differed in many areas, due to the diversity between the characters of the territories, different outcomes of the war and dissimilar political implications of their involvement in it. This work thus reveals, examines and compares such differences and identifies the causes. By comparing individual areas this work contributes to further detailed images on the aspects of the US military occupations.
|
guest ::
RSS feed.