National Repository of Grey Literature 58 records found  1 - 10nextend  jump to record: Search took 0.00 seconds. 
Communication strategy of Peugeot Czech Republic in 2012-2014
Vaněk, Petr ; Klimeš, David (advisor) ; Strielkowski, Wadim (referee)
The first part of this bachelor thesis "The communication strategy of Peugeot Czech Republic in the years 2012 - 2014" focuses on the introduction of the theoretical base, which is essential part of the other parts of this thesis. There are introduced concepts such as marketing mix and communication mix and the term "major sport event" is here defined. The second part contains a presentation of the French brand Peugeot and its Czech branch Peugeot Czech Republic. The history of this big French company is described and via descriptive method there is defined the situation of Peugeot Czech Republic in the current Czech car market. In the third, fourth and fifth part of this thesis there is an analysis of the communication strategy of Peugeot Czech Republic in the years 2012 - 2014. Firstly, there are always listed the sporting events of the current year, followed by a brief summary of all campaigns by the company Peugeot Czech republic from the same year and in the last parts there are compared major sports event with all those campaigns by Peugeot Czech Republic. The final sixth part contains a comparison of the intensity of each campaign across the years 2012 - 2014. Campaigns are also compared based on other criteria and the final recommendation for the use of sporting events in the communication...
Facial Coding as a tool in neuromarketing research of emotional response
Picková, Barbora ; Koudelková, Petra (advisor) ; Strielkowski, Wadim (referee)
Bachelor's thesis is devoted to the topic of neuromarketing research of consumer behaviour. It focuses specifically on one research tool, belonging to this category, called Facial Coding. The introduction part presents the theoretical foundations on which this technique is based, especially the psychology of emotion and its background. It describes the six basic emotions, which are measured by this tool. The founder of the Facial Coding research method, Paul Ekman, is then introduced and his studies of human face are recounted. The third part of the text describes the modern form of Facial Coding, its advantages and disadvantages and the applications of this tool in marketing research, which are illustrated by few practical examples.
Economic analysis of moon phases on human behaviour
Klečková, Tereza ; Strielkowski, Wadim (advisor) ; Lelovská, Adriána (referee)
The moon and its lunar cycle is a theme that occurs in society since time immemorial. Does lunar cycle affect human life including its economic and social aspects? Do ordinary people and managers of large corporations act differently when the moon is full? Does consumer behavior change? Is at the time of the full moon rising crime and accidents? Can the effect of month on human behavior be scientifically tested? Although the above -mentioned topic may seem a bit bizarre I decided to process it in my thesis. Nowadays is popularization of science very important and widely used by for example the leading economic faculties of leading universities in the USA and the UK. This work attempts to answer the above questions and test the above mentioned context by using econometric methods. In this work we can read about the moon and myths and legends which are bind to it. The thesis presents several studies that have addressed the topic before, and their results. And then it will analyze available data from three basic areas of human behavior - crime, healthcare and business. The results which I reached are interesting and significantly confirm the influence of the lunar cycle in two of three selected aspects of human behavior - health and trade.
Natural Gas Consumption and Economic Growth in European Union
Balitskiy, Sergey ; Strielkowski, Wadim (advisor) ; Mikolášek, Jakub (referee)
"Natural Gas Consumption and Economic Growth in European Union" by Sergey Balitskiy Abstract: The objective of this Master thesis is an evaluation of relationship between natural gas consumption and economic growth in Europe. The sample includes panel time series data over the period from 1997 to 2011 for 26 EU member states (countries of the Euro zone). Based on neoclassical growth model, a multivariate model including gross fixed capital formation and total labor forces of a country as additional explanatory variables was created. Using recent econometric techniques: panel cointegration tests and error correction modeling, it was found that there existed long-run relationship between economic growth, natural gas consumption, labor and capital. In addition, it was investigated that in the short-run there existed bidirectional causality between natural gas consumption and economic growth. It appears that the causality between economic growth and the natural gas consumption is positive. On the other hand, the reverse causality (a relationship between natural gas consumption and economic growth) appears to be negative.
The Determinants of International Tourism Demand
Vencovská, Jana ; Strielkowski, Wadim (advisor) ; Fišerová, Tereza (referee)
This bachelor thesis focuses on identifying the key factors affecting international tourism demand. Additionally, it provides an assessment of the economic impact of tourism, which is followed by an overview of possible interpretations of the terms "tourism" and "tourist" and their evolution in time. Based on a review of existing literature, the next part discusses the meaning of the term "tourism demand", the ways how this demand can be measured and on its main determinants. The last chapter of the thesis is dedicated to an econometric analysis of the determinants of the demand for tourism to the Czech Republic from thirty-eight different countries. The data on the number of guests registered in collective accommodation establishments collected by the Czech Statistical Office was used as a measure of tourism demand. The period between years 2000 - 2012 was investigated. The model was specified in a dynamic form, which allowed us to account for the Word-of-Mouth (WoM) effect and to reflect the importance of tourists' loyalty. The Arellano-Bond generalized method of moments (GMM) estimation method was used to estimate the model. One of the main conclusions of the analysis is that 31% of the tourist arrivals are attributable to habit formation and the WoM effect. The results further show that tourism...
Labour market restrictions and migration flows in the European Union: the case of Belarus, Moldova and Ukraine
Ducháč, Tomáš ; Strielkowski, Wadim (advisor) ; Jurajda, Štěpán (referee)
The thesis aims to estimate the future migration flows from Ukraine, Belarus, and Moldova to the EU. Based on the experience of previous EU enlargements and econometric modelling using the method of Ordinary Least Squares with Fixed Effects, multiple forecasts are created. The forecasts capture the likely development of migration flows in the event of collapse of labour market restrictions as well as the case of no labour market liberalization. The results show that migration flows are expected to be moderate, posing no threats to the stability of the labour markets of EU member states. The increase of migration due to the accession to the EU is likely to be short-term, without substantial impacts in the long-run. Ukraine has the biggest migration potential and is likely to supply the highest amount of labour migration.
Innovation in small and medium enterprises
Ehrenberger, Marek ; Strielkowski, Wadim (advisor) ; Hausenblas, Václav (referee)
This thesis provides insight into factors that influence the innovation activity of small and medium enterprises (SMEs) in the Czech Republic. Its key part analyzes a survey conducted among over eleven hundred Czech SMEs. A model of determinants of innovations is constructed and estimated. Own R&D is identified as a key driver of innovations for the firms. Other important factors include investment into technology, improvement of quality of a product or service or presence on foreign markets. Barriers to innovations and external factors with negative impact as perceived by the firms do not prove to constitute a real inhibitor of innovative activities. Keywords: SME, innovation, entrepreneurship, small and medium enterprise Author's e-mail: Supervisor's e-mail:
Corruption and growth in developing countries
Lacroix, Jean ; Cahlík, Tomáš (advisor) ; Strielkowski, Wadim (referee)
Corruption is morally condemnable but what about its economical effect on the efficiency of on economy? Different transmission channels positively and negatively correlated with growth exist. The aim of this work is to catch the overall reality behind this impressively high number of transmission channels. Another task is to show the concrete consequences of corruption on a little economy like Haïti and what could be the consequences of the weaknesses induced by corruption. A presentation of the theoretical background is described together with the particularities of corruption in developing countries. A case study on Haïti, its infrastructure and the impact of corruption after the earthquake of 2010 will illustrate the theory. Last but not least, we present a model, where we analyze corruption as a determinant of growth in developing countries using data of 2011.
Communication activities in tourist industry in 2014: compatative studies of cities Madrid and Prague
Nguyen, Quyen ; Halada, Jan (advisor) ; Strielkowski, Wadim (referee)
The bachelor`s thesis Communication activities in tourist indursty in 2014: comparative studies of cities Madrid and Prague discusses the possibilities of marketing in tourism, particularly city marketing. Definition of the concept of tourism marketing is followed by a description of the marketing tools of the marketing mix, with the emphasis on the methods of marketing communications. The thesis includes specific description and analysis of the various tools which are applied in communications of cities. Next sections consist of a description and analysis of marketing activities of the two European cities - Madrid and Prague. The aim was to compare the promotional activities of cities - via the information centers, as well as via outdoor advertising, internet promotion and public relations. Powered by TCPDF (

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