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Evolution of Social media
Boček, Lukáš ; Froehling, Kenneth (referee) ; Sedláček, Pavel (advisor)
Tato bakalářská práce se zabývá historií sociálních médií a příklady těch nejznámějších a nejpoužívanějších z nich. Sociální média se v posledních letech stala neodmyslitelnou součástí moderního života a změnily nejen jeho tempo, ale i mezilidské vztahy. Práce popisuje sociální média od jejich vzniku až po současnost a popisuje vývoj jednotlivých sociálních sítí a přichází s důvody jejich úspěchu, či naopak neúspěchu. Práce se navíc zaměřuje na současný stav sociálních sítí a zároveň poskytuje výzkum zaměřený na uživatele sociálních sítí v České republice. Výzkum se zabývá kromě využívání jednotlivých platforem také zkušenostmi uživatelů se závislostí na sociálních médiích. Tato závislost je v práci dále rozebrána. Práce se zaměřuje na výhody a nevýhody využívání sociálních sítí a také na bezpečnostní rizika s nimi spojená.
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Advertising and Sales Promotion of the Basketball Club BK Vyškov
Slouková, Daniela ; Bednářová, Markéta (referee) ; Mráček, Pavel (advisor)
The bachelor thesis deals with the marketing communication of the Basketball Club Vyškov, z.s., especially the issue of advertising and sales promotion. The first part focuses on explaining the theory, especially in the field of marketing, communication mix, advertising and sales promotion. In the analytical part, the thesis focuses on the introduction of the club, its analysis of the current state, the analysis of the competition and the marketing research itself. In the proposal part, I come up with my own suggestions for improving marketing communication to help build the club's brand and spread awareness. I draw on the findings that have emerged from all the analyses carried out and also from my own experience gained from working in the club.
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Proposal of the company's on-line marketing strategy
Reuterová, Lenka ; Milichovský, František (referee) ; Havíř, David (advisor)
The Master's thesis focuses on the design of marketing strategy in the online environment for the brand YourBody of IDC-FOOD, s. r. o., operating in the food industry. The thesis is divided into three main parts. The first part contains the theoretical background related to the topic of the thesis and the key concepts and methods used in the thesis. The second part focuses on the analysis of the brand and its company. The third part, derived from the analytical part, presents the online marketing strategy and recommendations for its successful implementation. This part includes an economic evaluation, a plan for implementing the suggestions.
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Leisure Activities of Secondary School Students
Janošová, Ivana ; Mazúchová, Ráchel (advisor) ; Hanková, Zdeňka (referee)
This bachelor thesis on the topic "Leisure activities of secondary school students" deals with the pupils of the Secondary Medical school in Most and how they spend their free time. This bachelor's thesis preserves information regarding activities carried out in leisure time and in general leisure time of these students. In this bachelor's thesis, the task will be to define terms such as leisure time, leisure time activities in more detail. An integral part of the theoretical part will also be devoted to a more detailed description of education in leisure time, mainly the functions of education and also the content of education. A partial part of the theoretical part of the thesis will describe the risky behavior of individuals, especially its types, and the steps to prevent it. Attention is also paid to social networks, on which pupils spend a lot of their leisure time. In the practical part of this bachelor thesis, the data from the conducted investigation will be processed. The aim of the bachelor's thesis is to find out how students at the secondary medical school in Most spend their leisure time. The primary goal is to find out whether the pupils are satisfied with the amount of their leisure time, its content, and what activities they engage in their leisure time. It is also necessary to find...
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The use of selected social networks by pupils of the second grade of a primary school in Havlíčkův Brod region
Prchalová, Kateřina ; Váchová, Alena (advisor) ; Kollerová, Lenka (referee)
The diploma thesis deals with the use of selected social networks by pupils of the second grade of a primary school in Havlíčkobrodsko. In the theoretical part, is first defined the term social network, the most used social networks are gradually described and the risks that users may encounter in the online environment are characterized, including the impact on their psychological and physical health. The practical part is prepared on the basis of research that was carried out using the questionnaire survey method in the 8th and 9th grade of a selected elementary school in Havlíčkův Brod. The aim of the research was to find out information about the use of social networks by second-grade elementary school pupils, especially to determine which social networks they use the most often, how much time they spend on social networks and whether they follow the principles of safe behaviour in the online space. The results of the questionnaire survey showed that students most often use the social network Instagram. They use this network mainly for communication, then for watching short videos called Reels and contributions from other users. The research shows that a relatively large group of respondents spend an excessive amount of time on social networks, especially at weekends, when they are able to...
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Data collecting tool from the open-source datasets
Kříž, Petr ; Martinásek, Zdeněk (referee) ; Gerlich, Tomáš (advisor)
The thesis examines the field of intelligence disciplines in detail, with an emphasis on open source intelligence (OSINT). The thesis includes a detailed description of the intelligence cycle, including an analysis of the different phases of the cycle. Furthermore, the theoretical part of the thesis provides a overview of the social network Instagram from an OSINT perspective. This includes a description of the types of data available on this platform and the methods that are used to collect it. The practical part then demonstrates the design and implementation of an open data monitoring tool on Instagram. This tool is designed to monitor public posts and comments on Instagram. The main output of this thesis is a functional tool that not only collects data but is also able to visualize this data effectively.
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Eating disorders in females
TESKOVÁ, Veronika Michaela
The thesis focuses on the issue of anorexia nervosa and multifactorial influences on the development and course of this disorder in women. Anorexia nervosa is a serious mental illness that is influenced by many factors such as social, familial and psychological. The analysis of these factors is crucial for a deeper understanding of this disorder and a prerequisite for designing adequate comprehensive treatment. This thesis analyses each of these factors and presents therapeutic approaches to anorexia nervosa and ways of treating it. The research is based on semi-structured interviews with open-ended questions with female respondents suffering from anorexia nervosa.
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Social networking services from perspective of chosen generations
PEŠTA, Lukáš
This bachelor thesis examines the impact of social networks on Generations Y and Z and explores the main differences between them. The thesis describes the history of social networking, the most popular social networks, two selected generations and online marketing. The thesis also focuses on issues related to the use of social networks, online marketing and changes in people's online behaviour. Anonymous questionnaires and semi-structured interviews with open-ended questions were used to explore the impact of social networking on Generations Y and Z. The results obtained from these questionnaires and interviews were evaluated and the paper concluded by suggesting, based on the results, appropriate types of social media marketing communication for both generations.
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Impact of influencers on consumer behavior and purchasing behaviour
KLÍMOVÁ, Nela
This master thesis aimed to assess the degree of influencers' impact on consumer behavior and purchasing decisions, depending on the type of purchase and consumer characteristics. The practical part was divided into testing the main hypothesis through multicriteria research and testing subsidiary hypotheses using the chi-square test of independence. For the purposes of this research, a survey method was chosen, and some questions were commented on at the end of the analysis. Statistically significant results confirm that gender and education have a significant impact on the extent to which consumers are influenced by influencers. The supplementary hypotheses cannot be rejected; however, the author suggests further research and confronts her results with those of other authors.
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Communication Mix of a Specific Product
Morkesová, Zuzana ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The thesis deals with the communication mix for a specific programme focused on space technology. The thesis specifies the theoretical knowledge in the field of marketing communication in general as well as the specifics of marketing communication for universities. The analytical part focuses on competition within Europe, semi-structured interviews with current students of the programme and then an interview with the manager of the Brno Space Cluster, a group of companies operating within the Brno space industry. Based on the analysis, a communication mix for the programme is proposed and a communication manual for the Space Application programme is placed at the very end of the thesis.
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