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Collaboration of media and non-profit institutions in the Tree Workers case and media portrayal of this case
Nguyenová, Thuong Ly ; Němcová Tejkalová, Alice (advisor) ; Láb, Filip (referee)
This bachelor thesis deals with the process of the media coverage of the Tree Workers Case and with the communication between journalists and non-profit institutions. This case is about the labour exploitation of foreigners in Czech forests. The workers did not get paid and their accommodation as well as the food was insufficient. People from several national minorities were hurt by this practice. The case has been taken over by attorneys and it became public thanks to the work of non-profit institutions and the media. In the first part the thesis introduces the case and shows the development in it, furthermore it brings up the issue of cooperation between non-profit institutions and the media. Using interviews with representatives from both sides the second part describes the way they communicate, what would make it better and how medialization of non- profit stories looks like. Interviews also show the communication in the Tree Workers Case, followed by the analysis of chosen printed newspapers and magazines. The aim of this thesis is to discover the process of communication between journalists and non-profit institutions in the Czech media environment and to analyse the medialization of the Tree Workers Case.
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The influence of media agenda on public agenda in the Czech Republic
Obruča, Dominik ; Lupač, Petr (advisor) ; Vinopal, Jiří (referee)
This Bachelor thesis is based on the theoretical foundations of the agenda-setting theory, especifically the section describing the influence of media on public opinion. The main objective of this work is to verify the hypothesis that the theoretical assumptions of the impact of media on public opinion formulated by agenda-setting theory are valid in the media and public space in the Czech Republic and to verify the homogeneity of the contents of agendas of different media and individual agendas across different time periods. A content analysis method is employed in the empirical part along with the results of opinion polls within a limited timeframe. Content analysis aims at those articles, which are showed to be the most important in selected media. The following Czech media have been chosen for the analysis: Česká televize, Český rozhlas Radiožurnál, MF DNES and Právo. It was carried out on three time periods sectors between 12th December 2013 and 2nd March 2014. The results of opinion polls realized after the end of time involved in the content analysis were used for further analysis. The analysis involved data on responses to the "Most Important Problem" question. Then the comparation of the data from content analysis and analysis of public opinion pool have been done. Based on the results of...
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The verification of correspondence between the media and the public agenda
Horová, Terezie ; Vinopal, Jiří (advisor) ; Lupač, Petr (referee)
This thesis deals with the subject of correspondence between the media and the public agenda. It is based on previous studies , where the relationship between the media and the public agenda confirmed sociologist McCombs (Dearing a Rogers 1996: 6). On the sources it is trying to establish a linkage on the specific topic of the church restitutions , which discusses in particular the development and opinions both in the media and in the public agenda. In contrast to previous pieces I try to penetrate deeper into the linkage between media and public agenda and investigate their mutual correspondence. For analyzing the media agenda, the author uses the method of content analysis of newspaper articles in selected printed media. Then the result is compared to a secondary analysis of survey data Naše společnost, that realized the Center for Public Opinion Research, which represents the public agenda in this case. The main results of the analysis is verified that the media and the public agenda influenced each toher in the particular case, the issue of restitution of churches . First, it is managed to identify similarities between the frequency of occurrences of each media reports and public interest in the topic. It is also discovered a connection between opinions on the topic in the media and public...
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The Media Image of the Campaign "Děkujeme, odcházíme" in Selected Czech Daily Press
Koppitz, Radim ; Křeček, Jan (advisor) ; Hájek, Roman (referee)
The Media Image of the Campaign "Děkujeme, odcházíme" in Selected Czech Daily Press Abstract The aim of the thesis is to analyze an overall image of the "Děkujeme, odcházíme" ("Thank you, we are leaving") campaign in two Czech dailies - Lidové noviny and Hospodářské noviny. The protest campaign run by medical unions resulted from the fact that doctors in Czech hospitals had not been satisfied both with their salary and working conditions. The unions asked a professional PR agency to manage the campaign, which is why the campaign was in the end much more effective and successful than any of the previous attempts. Quantitative content analysis has been chosen as a method for this research. Content of dailies is being analyzed from several aspects - overall coverage of the topic, its development over time, analysis of how media presented key motives for doctors' wanting to leave the hospitals, analysis of negative aspects of doctors' leaving and their development in time, evaluation of balanced access of conflict's key parties and their actors to the media and also an analysis of preferences of the media articulated via opinion texts. The research covers the period from May 2010, the actual beginning of the campaign, to April 2011, i.e. - just two months after the peak of the campaign. Theoretical part...
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A2 - fortnightly cultural magazine and its way for actual topics in the year 2011
Pešek, Adam ; Čeňková, Jana (advisor) ; Halada, Jan (referee)
The Bachelor thesis "A2 - a fortnightly cultural magazine and its way towards the actual topics in 2011" is trying to comprehensively describe the seventh year of the A2's existence, especially the key values of its gatekeeping. The quantified textual patterns of the magazine are based on quantitative research of the whole year and imply expectations about the specific journalistic genres. Similarly, the proportionality between the two major sections of the cultural magazine - artistic creations and social issues and development - are described alongside with the most frequent contributors and the prerequisites for their work as cultural publicists. The following qualitative research analyzes the issues focused on cultural criticism or artistic profession (specifically issues 3 - The magazines about literature elsewhere, 12 - Popculture monsters, 18 - Cultural journalism and 23 - Profession: artist). The thesis is trying to reveal the key values for choosing the covered topics and how A2 uses the genre of essay, which is often the key part of particular issues. Apart from that, the thesis seeks common features of the coverage of specific artworks in the magazine compared to other Czech media. The thesis is based on the discoveries of its author and Zuzana Cajtlerová whose Bachelor thesis describes...
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Context of agenda-setting in the context of Czech media studies
Nečas, Vlastimil ; Jirák, Jan (advisor) ; Just, Petr (referee) ; Šubrt, Jiří (referee)
This dissertation thesis follows from a wide stream of considerations of the relationship between the mass media, public and politics; in particular detail, it deals with a specific concept which attempts to grasp, model and empirically examine this relationship. The main goals of the thesis can be in short divided into two interrelated areas. The first aim is to introduce the concept of agenda setting to the Czech academic environment, with its theoretical, terminological and research frame for an analysis of relationships between the mass media content, dynamics of public opinion, and the political sphere. The second aim is to analyze how agenda setting processes are theoretically grounded and studied in the Czech social studies. The theoretical part of the thesis is structured according to two perspectives: diachronic and synchronic. In the diachronic perspective, I try to grasp the social context and historical origins of agenda-setting as a concept, its development, main trends, and developmental lines. This way, I move forward to the synchronic perspective and describe academic grounding of agenda-setting; I give a detailed analysis of the present level of the agenda-setting research and the main research areas through available classifications. The second fundamental area of the dissertation consists...
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Media representation of social inadaptability - critical discourse analysis
Malík, Tomáš ; Vinopal, Jiří (advisor) ; Duffková, Jana (referee)
The theme of this thesis is a conceptualization of media discourse of social inadaptability on example of news reporting on the internet portal iDNES.cz. I am analysing various ideological resources and social conditions which may influence the existence and prevailing of this discourse type. My goal was also to answer the question which social groups and individuals are associated with this label and what characteristics are attributed to them by journalists. The survey examined media texts from 2006 to 2009 within theoretical and methodological framework of the critical discourse analysis by Norman Fairclough.
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Phenomenon of Czech Household Debt
Šrédlová, Jana ; Mašková, Pavla (advisor) ; Dobiášová, Karolína (referee)
The bachelor work deals with an issue of Czech household indebtedness. The author focuses especially on a topic of over-indebtedness and its causes. Life on credit became a serious problem, which has negative impact on society. The first part is devoted to explain trends of an increasing consumption based on theories of consumer and postmodern society. The topic of poverty and social exclusion is described in connection of debt problems. The second part engages present situation of household indebtedness in the Czech Republic and compares it with international statistics of European Union. Special part is dedicated to confront situation in Great Britain with the Czech Republic. The key part of work focuses on drivers of over-indebtedness. There are three main reasons: low income, high costs and low level of financial literacy. The author proceeds to analyze ways of prevention the low level of financial literacy, including debt counseling and educational programs for children who attend both primary school and high school. The last chapter explores a profile of a debtor as a result of conducted interviews and analysis of statistical data.
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A threat of state bankruptcy as a basic element of the czech electoral media agenda
Vávra, Jan ; Šoltys, Otakar (advisor) ; Wolák, Radim (referee)
Václav Bělohradský stated (Právo, July 3, 2010) that "'Greece' was one of the biggest pre-election lies in political history of this country." The aim of this thesis is to examine the role media played in the alleged "pre-election lie": how set the agenda(or drew on the topics) and how pre-election discourse involved the theme of state bankruptcy in the country, whose bonds were according to Bloomberg two months before parliamentary election in 2010 the eighth safest in the world. I examine the content of the most widely read weeklies Reflex, Respekt and Týden, respectively their May 2010 issues (election-month). I will proceed from the assumption that weeklies have the greatest potential to put events into the relevant context, and thereby significantly shape the discourse. This thesis uses the discourse (focusing on its ideological character according van Dijk's evidences) and semiotic (using the theory of Roland Barthes) analysis to detect any mythological elements concerning political parties and ideas in connection with the threat of state bankruptcy. The theoretical part focuses on the possible political consequences of media manipulation especially in the electoral process. I consider inspiring for the needs of this thesis evidence of the German sociologists Jürgen Habermas (of universal pragmatists)...
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Interakcion of media and marketing media discourse on the media image of musician Tomáš Klus
Nováková, Kristýna ; Hejlová, Denisa (advisor) ; Štechová, Markéta (referee)
This diploma thesis Interaction of media and marketing discourse on the media image of musician Tomáš Klus examines the influence of the corporate agenda through the marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. on the agenda of the media, which represent the work of three full-scale Czech newspaper MF Dnes, Právo a Blesk. The theoretical approach is being built on the basic theses of media construction of reality and construction of media image, the concept of agenda setting and issue of the music industry. Thus, areas involved and influence the marketing and media world and form the basic framework of the theoretical structure of media reality. The empirical part is devoted to a particular process of agenda setting on an example of the media image of a Czech musician Tomáš Klus over three years through marketing and PR department of a record label Sony Music Entertainment Czech Republic s.r.o. sampled for analysis of print media - newspapers MF Dnes, Law and Flash. The goal is to trace how and to what extent the marketing discourse influences the media discourse and how does this interaction influence the musician's final media image.
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