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Evaluation of the effectiveness of advertising expenses during sport broadcasts
Kozlová, Natálie ; Šíma, Jan (advisor) ; Crossan, William Morea (referee)
Title: Evaluation of the effectiveness of advertising expenses during sport broadcasts Objectives: The main goal of this work is to compare the amount of money invested into the commercial advertisement during sport broadcasts at the ČT sport channel with viewer ratings. The used metric is a coefficient computed as a ratio between the viewer rating of the particular broadcast and the corresponding advertisement cost, normalized using Cost per Thousand method. Methods: Analysis of the secondary data provided by Czech Television and internet portal Mediaguru. Emphasis on utilization of internal secondary data for the evaluation of the efficiency of advertising investments into the specific sport broadcasts. Three chosen broadcasts are FIFA Worl Cup 2014, FIS Alpine World Ski Championships 2015, and The Czech Extraliga 2013/2014. The effectivness is evaluated by method Cost per Thousand. Results: The comparison of financial investments efficiency with respect to attracting a thousand spectators for the specific sport event and pinpointing the most efficient event and more specifically the most efficient part of the event. The best invested funds were in FIS Alpine World Ski Championships and focusing on a specific part of all broadcasts then it was men's supr combined. The other way around the worst...
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Convolutional neural networks and their application in object detection
Hrinčár, Matej ; Mrázová, Iveta (advisor) ; Pešková, Klára (referee)
1 Title: Convolutional neural networks and their application in object detection Author: Matej Hrinčár Department: Department of Theoretical Computer Science and Mathematical Logic Supervisor: doc. RNDr. Iveta Mrázová, CSc. Supervisor's e-mail address: Iveta.Mrazova@mff.cuni.cz Abstract: Nowadays, it has become popular to enhance live sport streams with an augmented reality like adding various statistics over the hockey players. To do so, players must be automatically detected first. This thesis deals with such a challenging task. Our aim is to deliver not only a sufficient accuracy but also a speed because we should be able to make the detection in real time. We use one of the newer model of neural network which is a convolutional network. This model is suitable for proces- sing image data a can use input image without any preprocessing whatsoever. After our detailed analysis we choose this model as a detector for hockey players. We have tested several different architectures of the networks which we then compared and choose the one which is not only accurate but also fast enough. We have also tested the robustness of the network with noisy patterns. Finally we assigned detected pla- yers to their corresponding teams utilizing K-mean algorithm using the information about their jersey color. Keywords:...
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Marketing communitation of HC Slavia Praha in the Season 2011/2012
Drahorád, Tadeáš ; Procházka, Jan (advisor) ; Voráček, Josef (referee)
Title: Marketing Communications of HC Slavia Praha Objectives: The aim of this work is to analyze marketing and marketing communication mix of Slavia Prague Hockey Club and to highlight its strengths and weaknesses. The next task is to suggest possible solutions that would improve marketing communications and the marketing mix. Methods: In the work are used methods of analysis of internal and external factors, interviews, case studies, document analysis and observation. Results: After analyzing marketing communications HC Slavia Praha were found a number of shortcomings. In the eighth chapter of the thesis is mentioned how to solve them. Keywords: marketing, marketing communication, hockey, Slavia, promotion, advertising, public relations
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Marketing communitation of HC Slavia Praha
Drahorád, Tadeáš ; Procházka, Jan (advisor) ; Ruda, Tomáš (referee)
Title: Marketing Communications HC Slavia Praha Objectives: The aim of this work is to analyze the marketing and communication mix of Slavia Prague Hockey Club and highlight its strengths and weaknesses. The next task is then to propose possible measures that would improve marketing communications and the marketing mix. Methods: The survey research method is used analysis of internal and external factors, interviews, case studies, document analysis and observation. Results: After analyzing marketing communications HC Slavia Praha has identified a number of shortcomings. In the eighth chapter of the thesis paper proposes a researcher, as in practice. Keywords: marketing, marketing communication, hockey, Slavia, promotion, advertising, public relations
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Swimming literacy field hockey woman player ground.
Baštová, Miroslava ; Čechovská, Irena (advisor) ; Chrzanowská, Babeta (referee)
Title: Swimming literacy field hockey woman player ground. Objectives: To obtain and analyze data on the level ground swimming literacy field hockey woman player. Their perception swimming literacy for life, the use of non-specific regeneration and as a training resource. Methods: Analysis of scientific literature, survey, case study, data analysis and graphical presentation of results. Results of the work: field hockey player as swimming literate, benefits swimming but not used as a means of non-specific training, even in the field of regeneration. Keywords: Physical literacy, literacy swimming, hockey, sports performance, recovery.
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History of icehockey "A" team of Pardubice
Šťastný, Martin ; Pokorný, Ladislav (advisor) ; Dlouhý, Martin (referee)
Práce pojednává o vzniku a historii hokeje, jak na celosvětové úrovni, tak na úrovni regionální. Je zaměřena především na historii hokeje v Pardubicích. První část je věnovaná vzniku hokeje ve světě, prvním zmínkám hokeje u nás, rozšíření hokeje do Pardubic, úspěchy a osobnosti pardubického hokeje. V práci je dotazníkové šetření, které hodnotí úroveň znalostí respondentů o pardubickém hokeji. Tištěná práce má přílohu CD, které obsahuje tabulky umístění pardubického týmu. KLÍČOVÁ SLOVA Hokej, historie hokeje, vznik a vývoj pardubického hokeje, osobnosti pardubického hokeje TITLE History of icehockey "A" team of Pardubice ANNOTATION The thesis deals with the origins and history of the hockey on both global and regional levels. The key focus is on the history of ice-hockey in Pardubice. The first part is devoted to the history of ice-hockey worldwide, first notes about hockey in our country, rise of popularity of that sport in Pardubice and achievements plus personalities of Pardubice hockey. The paper contains a survey that investigates respondents' knowledge of Pardubice hockey club. Attached CD contains all historical scores and results of Pardubice Ice Hockey Club. KEYWORDS Hockey, hockey history, origin and development of hockey in Pardubice, Pardubice hockey personalities
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Can Salary Allocation Affect Winning Percentage In The National Hockey League?
Holeksa, Zachary Thomas ; Chytilová, Helena (advisor) ; Prokop, Jaromír (referee)
The purpose of this paper is to provide insight into the most efficient allocation of salary in the National Hockey League, with respect to the positional groups of forwards, defensemen, and goaltenders. With the hypothesis that the most efficient method by which to allocate salary is disproportional between the three groups, three different regressions are run. The results of the regressions and subsequent tests confirm the hypothesis that teams should perform better if they do not allocate their available salary proportionally. It is found, holding spending on goaltenders constant, that teams should perform better if they invest more in either forwards or defensemen. The results are in support of previous papers, written by Marchand et al. (2007) and Simmons & Berri (2011), that an egalitarian pay system is not ideal.
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Optimization Development of Organizational Structure of a Selected Sporting Club
Bosák, Tomáš ; Blahutková, Marie (referee) ; Kotrbáček, Václav (advisor)
The bachelor thesis is focused on the description and analysis of the activities of the hockey club HC ZUBR Prerov, Ltd. and subsequent optimization on its operation. The thesis is dividend into several parts. The first section presents the theoretical background, the next section describes the activities of sports club, which related to the participation of the club in the second Czech hockey league and are made SLETP a SWOT analysis, budget analysis, revenue and organizational structure. Based on the data from analyzes proposals are made solutions, their benefits and recommendations for change.
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Cost Optimization of Activity Selected Sporting Club
Toman, Pavel ; Kotrbáček, Václav (referee) ; Lepková, Hana (advisor)
The bachelor thesis deals with the description and analysis of the activities of the hockey club HC ORLI ZNOJMO, Ltd. and subsequent optimization of selected activities (the cost to operation). The work is divided into several parts. In the first part are processed theoretical bases, in the next section are describes the individual activities of sports club associated with the participation team in the Austrian international league and the analysis of the activities of the club. Based on the analysis of the collected data is processed optimization the costs of the club and proposals are submitted and recommending for change.
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