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Model kvantifikace hodnoty zákazníka
Souček, Martin
This Dissertation thesis deals with life-time value, that belongs to area of public relation management. Main part of the thesis focuses on model design of customer value quantification. Before the model was designed, three researches were performed. Two quantitative researches were focused on understanding of actual situation in the area of public relation management in the Czech Republic. This quantitative research provided information used in the model's design. Based on the research input model parameters were set. The proposed method of their processing was designed by using fuzzy logic. The final model provides customer valuation and their division into groups. Moreover, modifications that reflect needed practice are discussed within the model design. The proposed model is applied to real data at the end of the thesis.
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Application of Marketing in Business Management
Šeda, Marek ; Maštera, František (referee) ; Chalupský, Vladimír (advisor)
The bachelor thesis deals with an area of customer relationship management in a chosen company. The theory section describes the characteristics of the CRM concept and its related terms. The practical part focuses on analysis of the current situation of marketing communications and customer relationship management within the company. Based on this analysis, the recommendations are proposed to help improve the current situation in the analysed organisation.
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Proposal for Changes to the CRM System
Soukupová, Hana ; Buchta, Miroslav (referee) ; Novák, Petr (advisor)
This bachelor thesis deals with issues of Customer Relationship Management (CRM) and options leading to its improvement in První brněnská strojírna Velká Bíteš, a. s. The Author investigates developement of customer relations, B2B markets, marketing communication and the CRM in theoretical part. Analytical part of the thesis is focused on current state of the CRM system assessment being used. After the analytical part follows a proposal part, where the author presents her own suggestions and recommendations, which should lead to improve a level of the CRM system used in the company.
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Management of Co-operation with Customers
Hanzlík, Tomáš ; Ondrůšek, Jan (referee) ; Dvořák, Jiří (advisor)
Bachelor thesis is focused to CRM systém design, which will help with communication with customers a looking for new potential customers. Bachelor thesis is focused to analyse current situation in provision of services and number of customers. Suggestions on solving which will lead to better communication with consumers and better utilization gained informations, will be solution of this work.
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CRM implementation in a company
Špringl, Petr ; Kaňovská, Lucie (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with analysis and proposal of improvements in area of customer relationship management in a company. There is a theory about customer relationship management and about CRM systems including its implementing. Most of the thesis deals with analysis current state of CRM in a concrete company. There are presented its main drawbacks and proposals heading for improvements.
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CRM System Proposal for Zemědělská technika BOSKO a.s.
Weiserová, Monika ; Weiser, Karel (referee) ; Novák, Petr (advisor)
This theses deals with issues of customer relationship management in the company Zemědělská technika BOSKO, a.s. The theoretical part focuses on marketing, B2B markets and customer relationship management (CRM). The analytical part focuses on the evaluation of the current state of company. The last part of the thesis includes suggestions and recommendations leads to improve customer relationship management.
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