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Narrative Strategies in Japanese Commercials
Birnerová, Aneta ; Tirala, Martin (advisor) ; Sýkora, Jan (referee)
(anglicky) The aim of the bachelor thesis is to analyze respected narrative strategies applied in Japanese commercials. Thesis is divided into two main sections. Firstly, there is a theoretical part which offers not only a historical insight into Japanese commercials within given time period, but cultural and sociological insights as well. This chapter applies not only theoretical facts but also a practical output given by experience from working in the world of advertisement. The next subchapter is oriented on narratology and the use of narratology as an analytical tool, especially in the field of filmmaking theories. The third subchaper represents the three main studies about Japanese advertisement. By using those studies the main elements of the Japanese advertisement in the given time period are discovered. The second part of the bachelor thesis is a realization of an original quantitative researchbased on a hundred chosen Japanese TV advertising spots analysis. The aim of this part is to support the results of the three respected studies mentioned in the theoretical part. Plus the qualitative narratological analysis is the main theme of the next subchapter. Those commercials were chosen to represent each fundamental characteristic of the Japanese advertising. To sum up, this thesis provides us...
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From Metafiction to Self-reflexive Narration ( Theory and Praxtice of Self-disclosing Fiction in Czech Literature)
Trpka, Vladimír ; Trávníček, Jiří (advisor) ; Češka, Jakub (referee) ; Kubíček, Tomáš (referee)
From Metafiction to Self-reflexive Narration (Theory and Practice of Self-disclosing Fiction in Czech Literature) Mgr. Vladimír Trpka Abstract The doctoral thesis deals with metafiction as a key theoretical concept influencing both theoretical contemplations on self-reflexivity in narrative fiction and interpretation of the development of self-reflexive practice in literature. The main objective, based on an analysis of the most influential theoretical approaches to narrative self-reflexivity, is to propose such concepts of metafiction and self-reflexive narration that could be applied in the analysis of the self-reflexive practice in the Czech narrative fiction. The theoretical part focuses on examining the relationship between metafiction and narrative self- reflexivity. Metafiction is viewed as a concept that has not only replaced the concept of self-conscious novel, but it has also adapted it to the postmodern conception of fiction. The concept of fictionality in the theoretical concept of metafiction is directly related to postmodern discourse in which this concept was born. Consequently, an explicitly formulated and/or hidden relationship with constructivist philosophy of language, performativity, and linguistic nature of reality is found in the existing approaches to metafiction. Thus if the...
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The Calamity: Neoformalist Analysis and Narratological Analysis
Podskalský, Matěj ; Svatoňová, Kateřina (advisor) ; Klimeš, Ivan (referee)
In my thesis I analyze narrative structure and style of THE CALAMITY (KALAMITA, Věra Chytilová, 1981). The aim of my analysis is to discover what kind of techniques Chytilova uses to violate norms of classical narration and style, how she uses film form to reflect upon lapses in morale and tries to disrupt social tendencies of the Normalization Period. I use neoformalist theory (David Bordwell and Kristin Thompson) and narratology (David Bordwell). I briefly discuss economical, cultural and historical context related to the Normalization period and I also study production history and censorship of THE CALAMITY. Powered by TCPDF (www.tcpdf.org)
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A Child, an Adult, and an Elder in the Literary Work of Jan Čep
Hájek, Matěj ; Wiendl, Jan (advisor) ; Heczková, Libuše (referee)
The bachelor's thesis focuses on character in early short stories of Jan Čep. It studies the character from the standpoint of narratological categories as well as factual and inner content. It pursues typologization of the characters - from the formal as well as contentual point of view. Further the physicality is explained and structured as another creative principal of Čep's poetics. Two chosen short stories are subject to a coherent and careful interpretation.
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Characters in Vasil Bykav's works
Koliášová, Jana ; Kosáková, Hana (advisor) ; Ulbrechtová, Helena (referee)
This bachelor thesis deals with literary analysis of characters in works of Belarusian writer Vasil Bykaŭ. Despite numerous translations, his works are not yet thoroughly researched in czech context. Primary this thesis is focused on contribution of the current narrative analysis which has been neglected. First chapter outlines Bykaŭ's works with emphasis on his approach to shaping the characters in the broader context of the main tendencies of Soviet war literature of the second half of the 20th century. The following chapter explains the most common procedures of the construction of Bykaŭ's characters and describes an analysis of other narrative categories which are essential for complete character modeling. The third chapter focuses on a brief typology of the characters appearing across Bykaŭ's works; in the centre of attention, there are the ways in which the author transforms and enriches the canonical index of socialist realism (war literature) characters.
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Between Subjectivity and Object: Self in the Discourse of Modern Japanese Literature
Cima, Igor ; Tirala, Martin (advisor) ; Weber, Michael (referee)
(in English): This thesis is devided into three parts. In the fist part, the development of literary discourse in Japan between Meiji and postwar period is described, with emphasis on the development of literary character and Subject in a work of literature. The second part theoretical apparatus for studiying and analyzing literary character is introduced, using contemporary literary theory. In that part relationship between literary character and its subject is also included. In the third part, these findings are applied on a specific literary works of Japanese postwar literature, on which development and changes of literary character are observed. The three analyzed works here are Kamen no kokuhaku by Mishima Yukio, Tanin no kao by Abe Kōbō and Man'en gan'nen no futtobōru by Ōe Kenzaburō.
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Don't Leave Me: Narratological Film Analysis
Horyna, Martin ; Svatoňová, Kateřina (advisor) ; Čeněk, David (referee)
The aim of Don't Leave Me: Narratological Film Analysis thesis is to determine through analysis of the aforementioned film the techniques of documentary filmmakers being used to lead the viewer to discover a coherent plot structure in the content, and to ascertain whether DON'T LEAVE ME systematically uses some methods of the classical film. Texts of Bill Nichols were used to describe the rhetorical strategies of documentary films. The selected theoretical basis of the narrative analysis itself is neoformalism (David Bordwell, Kristin Thompson, Barry Salt) and cognitive narratology (Edward Branigan), which served to define documentary films with a high degree of narration. The study of motivations and development, time and space in the film was employed in order to describe narrative strategies chosen by the filmmakers. The analysis has proved that DON'T LEAVE ME structures the protagonists' action and speech as a story. Furthermore, it was shown that the analysed film can be classified as a documentary film with a high degree of narration and that it systematically utilizes numerous methods of the classical film. The contribution of this thesis is to demonstrate a specific manner of analysing the narration of (highly) narrative documentary films through narratological means; it is thus possible to...
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Narratology in Advertisement
Elčić, Slaven ; Dolanský, Pavel (advisor) ; Klabíková Rábová, Tereza (referee)
Thesis focuses on the relationship between narratology and advertisement creating, especially on the question, whether the similarities between structure of advertisement texts and fairytale plot structure can be found. It follows evolution of narratology in three main phases - preclasicall, clasicall and postclasicall and describes main theories and terminology. It later deals with important criticisms of narratology, namely from the perspective of narrative structure and afterwards, with help of theory of semiotics and aestethics it performs a qualitative analysis on particular television advertisements. Results indicate that the theory is correct, althought due to the relatively small number of analysed advertisements, it cannot be verified for sure and further examination of the topic along with inclusion of latter theories will be necessary.
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Narrative spaces of lyrical poetry
Melichar, Dominik ; Bílek, Petr (advisor) ; Málek, Petr (referee)
The work is a summary reflection on reading lyrical text and reader's understanding. It consists of two major topics - narratology and poetics of lyric poem - which are dissolved in the body of the work because of their meeting and direct confrontation. The third major circuit also dissolved in the body of work so that it can be functional for each complete part is poetry of Jiří Orten. Narratology now appears as a universal approach to the analysis of art (besides the literary text also film work, theater performances, paintings, etc., etc.). Poetics of lyric poetry is still adrift in a similar methodology. Considerations of this work are based on the assumption that narrative is one of the fundamental noetic structures of the human mind, and that storytelling is organizing principle of the human psyche. Based on this assumption the phenomenon of lyrical poem approaches to man as a kind of narratives that makes up a fictional world. Thoughts on the fictionality of poems, largely based on Doležel concept of fictional worlds is herein supported by Miroslav Červenka studie Fictional worlds of lyrical poetry. One of the last works of Červenka is confronted with other theoretical considerations on this subject (especially M.-L. Ryan, W. Iser and also U. Eco). Likewise this work is becomes a place of...
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