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Boundaries of the labyrinth. Literary Space in the Italian Postmodern Novels
Čaplyginová, Olga ; Flemrová, Alice (advisor) ; Pelán, Jiří (referee) ; Pechar, Jiří (referee)
The Phd thesis titled Boundaries of the labyrinth and subtitled Literary space in the Italian postmodern novels strives for specification and closer definition of the genre of post-modern novel through the analysis of literary space. Formally, the thesis is divided into three parts. The first part aims to provide a theoretical introduction into the problems of three areas related to the given topic, namely the definition of postmodernity and postmodernism, the genre of the novel itself and last but not least the study of space in literature. The content of the second part is the actual literary and scientific analysis of the selected novels (Città invisibili and Se una notte d'inverno un viaggiatore by Italo Calvino, Notturno indiano by Antonio Tabucchi, Comici spaventati guerrieri by Stefano Benni and Oceano mare and City by Alessandro Baricco) which follows three basic and most frequent spacial topoi occurring in these novels, namely the topos of the city, the house-hotel and the road. The third and final section sums up the observed aspects and characteristics and strives to use them as a basis for determining a certain and generalizing spacial and temporal principle which would facilitate at least a partial characterization of the postmodern novel as an independent genre.
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Evaluation of Airbnb's Potential and Impact in the Czech Republic
Arabadjieva, Stefana ; Nečas, Vlastimil (advisor) ; Shavit, Anna (referee)
The thesis examines the phenomenon of the sharing economy and the impact it had made over the recent years. As a prime example, the thesis is structured around a recent company, Airbnb. The sharing economy is a relatively new concept which is influenced from the rise use of internet and social networks around the world. Sharing economy is a collaborative system built on sharing of goods and human resources. The thesis also examines the obstacles of legal issues, lack of control and safety. Airbnb is an online platform that connects people to rent their personal space to others for a nightly or monthly price. The website is being used around the world, bringing the concept of building a community and feeling of belonging for some people. A part of this work is also a quantitative content analysis, which compares the Airbnb offers with the offers of hotels in Prague. The research based on prices and users' rating examines if Airbnb is able to compete with established hotels. Although the total number of Airbnb units in Prague is significantly smaller than the number of hotels, the results show Airbnb's high potential in this area. Its advantages are lower prices and excellent rating.
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The Socialist Bar and Bartender Phenomenon
Kreuzerová, Barbora ; Houda, Přemysl (advisor) ; Franc, Martin (referee)
This dissertation deals with the profession of bartender between years 1958 and 1988 in socialist Czechoslovakia. It describes the development of mixology after the WW2 and difficulties it was facing in the socialist period up to late Eighties. Through interviews with contemporary witnesses, the author examines bad habits, shortcomings and abuses of the system behind the bar. Attention is paid to the availability and shortages of different kinds of alcohol and non-alcoholic drinks. The author also looks at bartenders as illicit moneychangers. The work analyses regulatory laws valid at this period and offers compact description of the most interesting and popular bars in Prague at that time.
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Marketing Strategy of the Hotel Luční bouda
Šaršonová, Michaela ; Kaňovská, Lucie (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis was created for a hotel named Luční bouda. The thesis explores the current situation of the hospitality market and proposes solutions to increase the tourist ativities and customer satisfaction at the hotel. The theoretical part of the thesis is dedicated to marketing in tourism and related concepts. The practical part focuses on analysing the environment, competition, internal factors, marketing mix, customers and finaly SWOT analysis. The diploma thesis proposes improvements in the services provided by the hotel that would lead to higher occupancy and profits.
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Marketing Mix of Selected Hotel
Saska, Marek ; Vudková, Lucie (referee) ; Mráček, Pavel (advisor)
The master thesis deals with marketing mix and other marketing solutions for small hotel in Prague. The thesis is devided into three parts. First part contains marketing theory and explain terms related to the topic. Second part of this thesis is about marketing analysis, competition and description of the current situation in the hotel. Last part contains improvment proposal of marketing mix and other recommodations to improve its market position.
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Marketing study of selected subject
Kužílek, Václav ; Pánek, Pavel (advisor) ; Lukáš, Lukáš (referee)
The aim of this diploma thesis is a marketing study of a selected subject. Selected subject is Availpro company, which is focusing on developing and selling software solutions that are facilitating the work of hotel´s management. The main study goal is to provide suggestion that could enhance and improve the Availpro marketing processes. The study is divided into two parts. The first part is the analysis of theoretical information. This information was taken from literature and serves as a necessary foundation to understand the discussed issues. This thesis describes various marketing processes, activities and tools that are nowadays essential for any kind of business. The second part of the study is based on analysis of primary and secondary data. Primary data were obtained from a marketing survey, which aimed at customer satisfaction with Availpro products and services. Secondary data were obtained from internal resources and also from communication with representatives of marketing department. The results from mentioned analysis allowed to formulate some suggestions and recommendation that should lead to improvement of Availpro marketing activities.
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Development of hospitality market in Prague (1997-2009)
Trkovský, Tomáš ; Fialová, Dana (advisor) ; Bučeková, Ingrid (referee)
The subject of my diploma thesis is characterization of tourism market as important component of the economy in the Czech Republic. The thesis mainly deals with analysis, description and prediction of future development in real estate market of luxury hotels in Prague. Main part of the thesis is detail analysis prepared by selected statistical indicators. Last chapter includes localization of luxury hotels in Prague, international comparison with other countries in Central Europe and impact of world economic crisis on the real estate market of luxury hotels. Keywords: tourism, hotel, hotel market, Prague
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Construction technological project of wellness hotel Vista in Dolní Morava
Hanyášová, Hana ; Řihák, Pavel (referee) ; Novotný, Michal (advisor)
The subject of this thesis is the constructional technology project of Wellness Hotel Vista in Dolní Morava with focusing on selected technological stage. The main stage is the realization of supporting structure of the building – monolithic reinforced concrete skeleton. For this stage is prepared technological regulation, inspection and test plan and drawing of site equipment. In this work is solved timetable and financial plan for individual objects, health and safety at work, mechanical assemblies and project of site equipment. For the main object is processed itemized budget and a detailed timetable. The other part of this work includes the special technology of baffle panels – it means sound absorbers.
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Sport-hotel Frýdlant
Bartoš, Jan ; Svoboda,, Petr (referee) ; Müller, Jan (advisor)
In my thesis I will deal with the draft project documentation for sport hotel. This object is located in the quiet southeastern part of Frydlant with city views and easy access to the nearby sports facilities. It is an object of part two storey and a basement. The building is set into the sloping terrain, so the underground floor extends on to the ground. The building is based on foundation walls and footings that are made of reinforced concrete. Load-bearing walls of the underground floors are designed as reinforced concrete. Ceiling structure of the building is made as reinforced concrete beam ceiling and in other structure parts as a crosswise reinforced concrete plate. Perimeter bearing walls and two floors, are designed from the acoustic sand-lime bricks Silk. External walls are warmed by a contact insulation system. Flat single shell roof was chosen over part of the restaurant. Double-layer roof with a supporting truss structures above the main part of the building. The building is divided into functional parts. Accommodation capacities are mostly on the second floor. On the ground floor there is a restaurant with a kitchen and space for staff. In the basement there is a functional part of the wellness and gym with common dressing rooms. The only entrance path allows convenient control of customers. The building is wheelchair accessible.
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