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Moravian wine centre Brno
Jedrzejková, Ivana ; Myslín,, Jiří (referee) ; Dýr, Petr (advisor)
The main subject of this diploma project was to design an architectural proposal of Moravian Wine Centre in Brno, Czech Republic. To design a polyfunctional building with a concept of new use of an existing network of underground cellars became the main goal of the proposal. The building is divided into seven functional units where services in the fields of culture, education, gastronomy, recreation and wine production will be provided. The form and shape of MVC is based on the idea of making a passable connection between two important urban spaces Exhibition Centre Brno, and the Zluty Kopec area. The next aim was to create a public space for cultural events and recreation. Part of the assignment was to deal with smaller urban planning of adjacent properties and to react to Brno's planning policy. The new park type of green line, axially connecting those two points of Exhibition Centre and Zluty Kopec, and a new access road from the street "Vinarska" were proposed. Parking spaces are divided into above-ground and underground in order to restrict parking on street. An automatic parking system is part of the object MVC Brno.
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Moravian wine centre Brno
Vojtěšek, Jiří ; Žák, Libor (referee) ; Dýr, Petr (advisor)
The city of Brno has always been a center of Moravian wine. The new draft of wine center responds to this reality and represents the grandeur of wineries in its full glory. Respect for nature, love for traditions and love for order/system are the main aspects of the design. The proposal is essentially open to the public, however, the necessary modesty is preserved. Conversely taciturnity of production part of buliding holds the secrets of the deep traditions of Viticulture and Enology. Designed buildings are used for production, wine storage, administration associated with the production, tasting and selling wine, conferences, accommodation and, finally, wellness and other activities. The size of the building is the result of an optimal design that does not interfere with nearby historical buildings. The emphasis is on minimizing costs both during construction and during operation. Flor plan shape resembling the letter L is oriented towards the west courtyard. This raises a unique viticultural area court with a wide staircase. The amphitheater can be used for seasonal exhibitions, pilgrimages or feast of local entertainment. The yard is connected with the street Hlinky, which paraphrases the historic entrance portals into winecellars. The northern part of the building bites into the ground and connects the original winecellars with new facilities. Small narrow windows reflects the desired taciturnity, just as it was with winecellars in South Moravia for centuries.
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Boundaries of the labyrinth. Literary Space in the Italian Postmodern Novels
Čaplyginová, Olga ; Flemrová, Alice (advisor) ; Pelán, Jiří (referee) ; Pechar, Jiří (referee)
The Phd thesis titled Boundaries of the labyrinth and subtitled Literary space in the Italian postmodern novels strives for specification and closer definition of the genre of post-modern novel through the analysis of literary space. Formally, the thesis is divided into three parts. The first part aims to provide a theoretical introduction into the problems of three areas related to the given topic, namely the definition of postmodernity and postmodernism, the genre of the novel itself and last but not least the study of space in literature. The content of the second part is the actual literary and scientific analysis of the selected novels (Città invisibili and Se una notte d'inverno un viaggiatore by Italo Calvino, Notturno indiano by Antonio Tabucchi, Comici spaventati guerrieri by Stefano Benni and Oceano mare and City by Alessandro Baricco) which follows three basic and most frequent spacial topoi occurring in these novels, namely the topos of the city, the house-hotel and the road. The third and final section sums up the observed aspects and characteristics and strives to use them as a basis for determining a certain and generalizing spacial and temporal principle which would facilitate at least a partial characterization of the postmodern novel as an independent genre.
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Evaluation of Airbnb's Potential and Impact in the Czech Republic
Arabadjieva, Stefana ; Nečas, Vlastimil (advisor) ; Shavit, Anna (referee)
The thesis examines the phenomenon of the sharing economy and the impact it had made over the recent years. As a prime example, the thesis is structured around a recent company, Airbnb. The sharing economy is a relatively new concept which is influenced from the rise use of internet and social networks around the world. Sharing economy is a collaborative system built on sharing of goods and human resources. The thesis also examines the obstacles of legal issues, lack of control and safety. Airbnb is an online platform that connects people to rent their personal space to others for a nightly or monthly price. The website is being used around the world, bringing the concept of building a community and feeling of belonging for some people. A part of this work is also a quantitative content analysis, which compares the Airbnb offers with the offers of hotels in Prague. The research based on prices and users' rating examines if Airbnb is able to compete with established hotels. Although the total number of Airbnb units in Prague is significantly smaller than the number of hotels, the results show Airbnb's high potential in this area. Its advantages are lower prices and excellent rating.
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The Socialist Bar and Bartender Phenomenon
Kreuzerová, Barbora ; Houda, Přemysl (advisor) ; Franc, Martin (referee)
This dissertation deals with the profession of bartender between years 1958 and 1988 in socialist Czechoslovakia. It describes the development of mixology after the WW2 and difficulties it was facing in the socialist period up to late Eighties. Through interviews with contemporary witnesses, the author examines bad habits, shortcomings and abuses of the system behind the bar. Attention is paid to the availability and shortages of different kinds of alcohol and non-alcoholic drinks. The author also looks at bartenders as illicit moneychangers. The work analyses regulatory laws valid at this period and offers compact description of the most interesting and popular bars in Prague at that time.
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Marketing Strategy of the Hotel Luční bouda
Šaršonová, Michaela ; Kaňovská, Lucie (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis was created for a hotel named Luční bouda. The thesis explores the current situation of the hospitality market and proposes solutions to increase the tourist ativities and customer satisfaction at the hotel. The theoretical part of the thesis is dedicated to marketing in tourism and related concepts. The practical part focuses on analysing the environment, competition, internal factors, marketing mix, customers and finaly SWOT analysis. The diploma thesis proposes improvements in the services provided by the hotel that would lead to higher occupancy and profits.
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Marketing Mix of Selected Hotel
Saska, Marek ; Vudková, Lucie (referee) ; Mráček, Pavel (advisor)
The master thesis deals with marketing mix and other marketing solutions for small hotel in Prague. The thesis is devided into three parts. First part contains marketing theory and explain terms related to the topic. Second part of this thesis is about marketing analysis, competition and description of the current situation in the hotel. Last part contains improvment proposal of marketing mix and other recommodations to improve its market position.
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Marketing study of selected subject
Kužílek, Václav ; Pánek, Pavel (advisor) ; Lukáš, Lukáš (referee)
The aim of this diploma thesis is a marketing study of a selected subject. Selected subject is Availpro company, which is focusing on developing and selling software solutions that are facilitating the work of hotel´s management. The main study goal is to provide suggestion that could enhance and improve the Availpro marketing processes. The study is divided into two parts. The first part is the analysis of theoretical information. This information was taken from literature and serves as a necessary foundation to understand the discussed issues. This thesis describes various marketing processes, activities and tools that are nowadays essential for any kind of business. The second part of the study is based on analysis of primary and secondary data. Primary data were obtained from a marketing survey, which aimed at customer satisfaction with Availpro products and services. Secondary data were obtained from internal resources and also from communication with representatives of marketing department. The results from mentioned analysis allowed to formulate some suggestions and recommendation that should lead to improvement of Availpro marketing activities.
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Development of hospitality market in Prague (1997-2009)
Trkovský, Tomáš ; Fialová, Dana (advisor) ; Bučeková, Ingrid (referee)
The subject of my diploma thesis is characterization of tourism market as important component of the economy in the Czech Republic. The thesis mainly deals with analysis, description and prediction of future development in real estate market of luxury hotels in Prague. Main part of the thesis is detail analysis prepared by selected statistical indicators. Last chapter includes localization of luxury hotels in Prague, international comparison with other countries in Central Europe and impact of world economic crisis on the real estate market of luxury hotels. Keywords: tourism, hotel, hotel market, Prague
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