|
| |
|
|
Business Plan for the Foundation of a Video Studio
Matulová, Veronika ; Nečesánková, Zdeňka (referee) ; Bayerová, Vladimíra (advisor)
The aim of this thesis is the creation of a real business plan for establishment of M. Matula Productions company. The business plan was created on the basis of theoretical knowledge, analyzes of external and internal environment of the company and also on the basis of a survey. Survey was led by a questionnaire. The business plan itself includes a financial and a marketing plan. It will be used to decide whether to start a business or not.
|
|
|
Business Plan for the Foundation of Production and Selling of Confectionery Products
Fárková, Marie ; Polášková, Lucie (referee) ; Bayerová, Vladimíra (advisor)
The thesis deals with the proposal of a business plan for the establishment of a company engaged in production and sale of confectionery products in the Rožnov region. To enter this relatively small but highly competitive market, a differentiation path is chosen, in particular by selling traditional and fair desserts in a home-based thematic patisserie. Another planned distribution route is the sale of coffee and selected products from a mobile stand in front of the fourth most visited museum in the Czech Republic. For the compilation of the business plan, information and data from books and online resources are used as well as data from the analysis of the company's external and internal environment. The business plan proposal itself includes a description of the company's concepts and plans, including the prediction of the financial situation of the future business.
|
|
|
Business Plan for a Company Lucky Baby, LtD.
Novotná, Kateřina ; Ambrož, Vladimír (referee) ; Putnová, Anna (advisor)
The diploma thesis is focused on creation of a business plan for establishing the company Lucky baby, LtD, which will operate a retail store with children's goods and organic products. The analysis of internal and external environment of the company are based on theoretical part resources. The proposal of the business plan and its economic evaluation is introduced in the last part.
|
|
|
Marketing Plan Proposal of E-commerce for Entry into Foreign Market
Rippl, Adam ; Havlík, Tomáš (referee) ; Kaňovská, Lucie (advisor)
Based on a variety of analytical approaches, this paper proposes marketing plan of e-commerce for the entry into foreign market. Both external and internal environmental factors are analysed and are used for SWOT analysis. The paper also analyses different communication channels of digital marketing which the monitored business currently use. It contains proposals to improve their efficient utilisation. The outcome is the design of complex communication mix in the digital environment, along with the specification of its individual phases when entering a new market.
|
|
|
Marketing Plan of a chosen Company
KOMÁRKOVÁ, Hana
The aim of this bachelor's thesis is to analyse the recent situation of marketing activities of the chosen company and to draw up a marketing plan. The thesis describes the theoretical background related to the marketing planning and analysis of the individual parts of the marketing plan. Based on the analysis, the marketing goals and the business strategies are set. The elements of the current marketing mix are evaluated and improved. The marketing plan also contains programs of planned activities, budgets and the control performance. The thesis primarily pays attention to the marketing plan to be applicable in practice.
|
|
|
Marketing Plan Proposal
Soukupová, Hana ; Milichovský, František (referee) ; Novák, Petr (advisor)
In this diploma thesis a marketing mix of the chosen Company is analyzed. Theoretical part of the thesis focuses on the explanation of the basic terms such as marketing, marketing mix, marketing analysis and research in marketing. The goal of the analytical part is finding the current state of the marketing mix in the Company. Based on the results of analytical part the proposals are formulated. They should improve the current state of the Company and help it to solve the issues it is currently dealing with.
|
|
|
Marketing Plan of a New Firm in Dance
Mejdřická, Klára ; Procházka, Jan (advisor) ; Štědroň, Bohumír (referee)
The main goal of my bachelor thesis is focused on preparing a carefully worked-out marketing plan for new establishing company called DancEvent s.r.o. The marketing plan is going to help a new company with its first steps, managing barriers and simply try to make the beginning process as easy as possible. Key mission of this new establishing company is the extension of Far East dance style called kathak in to the awareness of Czech population through organization of social events including dance performances, separate dance performances and dance lessons. Key words Marketing, Marketing plan, marketing mix, competition, SWOT analyze
|
|
| |
|
|
The marketing plan of sport's event Žij pohybem
Dáňová, Kateřina ; Voráček, Josef (advisor) ; Markgráfová, Tereza (referee)
Name: Marketing plan of sport's competition Žij pohybem Objectives: The main objective of the diploma thesis is to create a marketing plan of a sports competition Žij pohybem, which will be used as a basic concept upon preparation and realization of the sports competition Žij pohybem, in case of positive acceptance. Methods: A situation analysis is used in the thesis, which evaluates a current statement of the competition, its competitions and customers. Necessary parts of the situation analysis are SWOT and STEP analysis. The SWOT analysis adjudicates strengths and weaknesses, opportunities and threats that can appear during organization and realization of the competition. The STEP analysis determinates the macroeconomic background and covers circumstances, influence and situations that affect the competition. Results: The sports competition Žij pohybem has a stable range of customers, whose number increases regularly. Its competition is limited, which is an opportunity to obtain the biggest part of the market. A weak financial matter appeared as the main weakness, which endanger the whole realization of the competition. Finding sufficient financial resources should become a prior task that will need the biggest attention. Key words: Marketing, marketing mix, communication mix, marketing plan,...
|
guest ::
