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Modelling for Genealogy
Prostredníková, Hana ; Kočí, Radek (referee) ; Zbořil, František (advisor)
This thesis contains detailed study of given problems related to genealogy science and genealogical records. There are analyzed roles and relationships that occurs in genealogical records and problems of their representation are described too. The goal is to design and implement system, which will validate relationships in genealogical records and enable processing this data.
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Awareness of the Czech population about sporting events involving Emirates Airline
Jiřičná, Vladimíra ; Voráček, Josef (advisor) ; Štědroň, Bohumír (referee)
Title: Awareness of the Czech population about sporting events involving Emirates Airline Aims: The primary aim of this thesis is to find out the awareness of the Czech population about sporting events involving Emirates Airline. The secondary aim is to then evaluate the gathered information. Methods: The research question is answered through an experiment that entails distributing an online questionnaire to respondents as a form of quantitative method used in this dissertation. The compiled questionnaire was sent out to various groups of responders using the social network and email communication. The research lasted for three weeks in which the results were then processed by the computer technology in the MS Excel program. Results: The responses received by the Czech population show an awareness of sport events involving Emirates Airlines in Football, Tennis and Formula 1 racing. The results gathered show there is a greater interest in the Czech population to visit Formula 1 racing. On this basis, the Czech population would like Emirates Airlines to also sponsor winter sports, especially Ice Hockey and Running Races. The Czech Republic population would recommend Emirates Airline to sponsor Czech Ice Hockey or Football Team or Tennis. Respondents also recommended to sponsor some successful Czech...
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The purchasing behavior of customers of consumer cooperative COOP Hlinsko
Obolecká, Anna ; Chylíková, Hana (advisor) ; Khelerová, Vladimíra (referee)
This bachelor thesis focuses on the purchasing behavior of costomers in the retail chain COOP Hlinsko. The thesis is divided into three parts - first chapter is theoretical and the second and the third are practical. The theoretical part deals with these terms: purchasing behaviour, approaches to consumer behaviour, purchasing decision process and its parts. The next part of this chapter covers marketing research and methods, which are used during this research. Second chapter aims at retail chain COOP, consumer cooperative COOP Hlinsko, private labels typical for COOP, extra services provided at the store and then it characterises researched store COOP Diskont. Practical part evaluates and interprets results of survey, which took place at mentioned store. In this chapter characteristic features of customers of the selected store and other key aspects relevant to the seller are being evaluated. These aspects are being represented for example by reason for purchase, money spent, participation in loyalty programs and customers' views on the services offered.
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Formative Assessment in Primary School Education
Kopecká, Jana ; Stará, Jana (advisor) ; Laufková, Veronika (referee)
This diploma thesis Formative Assessment in Primary School Education deals mainly with the classroom assessment, which provides the pupils with purposeful feedback on their learning at the time when their performance can still be improved. It is a very frequent assessment of pupil's progress. The first part of this diploma thesis deals with classroom assessment and describes the different types of assessment, its forms and tools. After embedding formative assessment to the context of classroom assessment, the thesis deals with the definition of this term and it closely clarifies its history, different approaches, and it especially specifies the use of formative assessment in practice. Part of the text, which is concerned with formative assessment strategies, closely explains concepts such as feedback, dealing with mistakes, questioning or peer-feedback. Major part of this work is dedicated to formative assessment techniques, which may function as a collection of valuable ideas and recommendations for teachers about working with pupils and assessing them in class. The second part of this diploma thesis presents an empirical research concerned with assessment of two teachers of Social Science and Czech language and literature at the selected primary school. Through case-study are examined these: in...
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Mystery shopping in selected stores of specialized retail chain Hervis
Krajčovič, Tomáš ; Šíma, Jan (advisor) ; Janák, Vladimír (referee)
Title: Mystery shopping in selected stores of specialized retail chain Hervis. Objectives: The aim of the thesis is to introduce a specific method of market research called the Mystery shopping as a marketing tool that is useable in the field of sport retail. The main point of the thesis is to practically use the technique in selected stores of sport retail chain Hervis in the territory of capital city Prague and compare them to each other to identify proposals. Methods: To obtain data, which allows to identify proposals, was used special technique of market research called the Mystery shopping, which represents a combination of questionnaire and covert observation. Results of the observation were immediately filed in drawn up sheets. Results: The results of the research indicated many faults in mutual interaction between staff and customers, especially in the areas of sales skills, customer needs analysis and circumstances entering the retail shop. That is why there were made some measures in the synthetic part, that can lead to improvement in Customer Relationship Management. Keywords: marketing research, sporting goods retail, questionnaire, covert observation, secret shopping
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Participant satisfaction of Pankrác winter league in beach volleyball survey
Hons, Michal ; Janák, Vladimír (advisor) ; Pecinová, Markéta (referee)
Title: Participant satisfaction of Pankrác winter league in beach volleyball survey Objectives: The aim of this work is to use the survey to find out participant satisfaction with current sason of Winter league. Furthermore, based on the results of questionnaire analyze main results of decrease in the number of players compared to the last seasons and to purpose a improvements to increase those numbers, quality of competition and the participant satisfaction. Methods: Quantitative research using electronic questioning Results: Participants are most satisfied with the cleanliness and the Pankrác grounds. Also a quality of their opponents and the number of played matches are considered to be good. They find the biggest problem in starting fee that i stoo expensive. Based on the results it was recommended to lower the price, change the game systém little bit and modify prizes for winners. Keywords: Beach volleyball, Pankrac, Winter league, satisfaction
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The popularity of the sport among the general public in relations to its presentatiton on TV
Trnková, Lucie ; Čáslavová, Eva (advisor) ; Štědroň, Bohumír (referee)
Title: The popularity of the sport among the general public in relations to its presentation on TV Objectives: The aim of this thesis is to determine the popularity of the sport among the general public and to compare it with its presentation on TV. The popularity and viewership of the sport is determined by questioning the public. To conduct interviews with experts on sports broadcasters from television, explaining views of sport news provided on public and commercial televisions. Final results were compared with the results of observation presentation of the sport in sport news in the thesis of Trnková (2014). The results allowed to propose recommendations which will be for use in marketing, sports and media organisations. The results will only imply a certain degree of scientific contribution. Methods: The market research of this thesis has consisted of quantitative and qualitative methods. An electronic questionnaire published on the server Vyplňto.cz, helped gather results from the public. Interviews were carried out in-depth including electronic questioning via e-mail correspondence. The theoretical part is based on the analysis of documents. Results: Sport is very popular within the Czech population in its active and passive form. Based on research carried out, men are more interested in...
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Attitudes and opinions of the adolescents at the age of 15 - 18 to the sport and movement activities
Jansa, Petr ; Flemr, Libor (advisor) ; Novotná, Viléma (referee)
Title: Attitudes and opinions of the adolescents at the age of 15 - 18 to the sport and movement activities Objectives: The establishment and comparaison of the opinions and attitudes to movement activities and sport in teenagers was the main objective of this thesis. PASA questionnaire focused on15 - 18 years old secondary schools students was applied. Methods: A method of the written interviewing using PASA questionnaire was used. This questionnaire was widespread some 15 years ago, yet we made a pre- testing sample and some questions were modified. By means of the PASA questionnaire we asked about opinions and attitudes of the adolescents concerning the movement acitivities and sport in light of the psycho-social, real movement and sport activities, of the exploitation of the available physical education and sport facilities etc. The research was effected at selected secondary schools in the Czech Republic. Results: The obtained data were statistically processed and the results are presented in the aggregate tables stating the statistically significant differencies between sex, age groups. A part of the thesis is the comparaison of our result with a research carried out in 2000 (Slepička et. al., 2001). Key words: adolescent, physical activity, sports, interviews, secondary school
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Sport activities among students of primary school and high school in Louny
Dvořák, Jan ; Janák, Vladimír (advisor) ; Voráček, Josef (referee)
Title: Sport activities among students of primary school and high school in Louny Objectives: Bachelor thesis is about research of sport activities among students of high school and primary school in Louny. The aim of this thesis is to find out in which sports are students engaged and what are the main motivators and bariers in sport. With regard to the local sport situation, we want to find out in which sports are students interested in and alternatively they would like to try it. Methods: Sport activities among students has been investigated by using a questionnaire survey. The questionnaire was realized in written form. Results: Results of this survey has shown that the level of sport activity among student of high school and primary school is high. Compared to 2010, sport situation has improved. Frequency of doing sport has increased. Despite the particular problems, student are rather satisfied with the local sport situation. Keywords: Sport activities, sport environment, questioning, competitive and recreational sport, Louny, students of primary and high school
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Popularity of E-sports among Prague's Youth
Inneman, Martin ; Ruda, Tomáš (advisor) ; Holánek, Michal (referee)
Title: Popularity of e-sports among Prague's youth Objectives: The main objective of this thesis is to determine popularity of e-sports among Prague's youth and the associated marketing potential of this industry. The thesis also tests the depth of knowledge, so that it is possible to create an overall opinion on the current state of e-sports among Prague's youth. Methods: The method used in this thesis is marketing research. Due to the lack of secondary data it was necessary to obtain primary data. The research was conducted using an electronic questioning. The questionnaire was created specifically for the purposes of this thesis. Results: The results of this research revealed that Prague's youth has quite a wide knowledge about e-sports and that some of them are even dedicated to it, whether actively as players or passively as spectators. It was also found out that Prague's youth think it would gain e-sports more attention if media were showing more support to it. Keywords: marketing research, computer games, questioning
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