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Corporate Social Responsibility - Is It a Topic Just For The Business?
Borošová, Veronika ; Zadražilová, Dana (advisor) ; Zeman, Jiří (referee)
Diploma thesis introduces a modern concept of Corporate Social Responsibility - CSR. At the same time it searches for an answer to the question: Is a topic just for the business organisations? Or is there a space for involvement of public sector? Theoretical part defines the concept, proces of implementation and its new trends (Strategic CSR). It also deals with possibilities of public instituitions in world of CSR? The second part analyses (thanks to the questionnare research)the situation of CSR at one of the public instituitions - university, at University of Economics in prague specifically. The main goal was to find out students'insight into CSR issue at University of Economics in Prague and tries to find out the the most relevant topics for students.
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Corporate Culture of Vodafone Czech Republic a.s.
Štalmachová, Ivana ; Džbánková, Zuzana (advisor) ; Soukupová, Jana (referee)
Corporate culture is considered as an important idicator of firm's long-term performance. It represents a collection of values, norms and attitudes that are shared in people in organization and that control the way they interact with each other and with stakeholders. First part of the thesis describes corporate culture from theoretical point of view, concretely definition, characteristics and typology of corporate culture, its relation to company's control processes and its changes. Second part of the thesis concentrates on analysis of corporate culture of Vodafone Czech Republic a.s. I paid attention to linkage between corporate culture and company strategy, elements of corporate culture and to its manifestations in internal communication and employees questions. Corporate Social Responsibility issue as an inseparable part of company's culture is analyzed as well. Final part of the thesis belongs to a review of Vodafone's corporate culture with focus on its strength and pros and cons implied.
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Corporate social responsibility
Priesterová, Lucia ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The main goal of this Diploma thesis is to find out, on the basis of research, how the companies from Czech and Slovak Republic perceive and apply in praxis the concept of corporate social responsibility. The work consists of theoretical and practical part. The theoretical part is included in the first three chapters. The first chapter defines the term CSR and illustrates the historical development of social responsibility. The second chapter presents various theories and approaches in the area of CSR, describes the main as well as alternative concepts of CSR, advantages and disadvantages for the firm which decides to behave socially responsibly. It also mentions the approach of the European Union and the debate if the concept of CSR should still remain voluntary. The third chapter is focused on CSR in the company's praxis. It describes the pillars of CSR, explains the terms like corporate ethics or corporate philanthropy as well as the instruments for measurement and evaluation of corporate social responsibility. The practical part is contained in the last fourth chapter. It follows the done research among the companies from Czech and Slovak republic which main aim is to find out if there exist some differences in approach to CSR among the companies on the basis of their owner's structure, size or branch of enterprise. Consequently, the conclusions about the posture and an approach of Czech and Slovak companies are done from the results of research. It also emphasizes the areas where the companies do very well and areas where exists a space for an improvement.
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The Transmission of CSR in Multinational Corporations
Malá, Simona ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
This final thesis is dealing with transmission of CSR strategy in transnational corporations. The first theoretical part offers an introduction and explanation of CSR and several models are discussed. The transmission of the concept is analyzed in companies Tesco and Vodafone in the United Kingdom of Great Britain and Northern Ireland and in the Czech Republic. At the end the primary hypothesis is confirmed, i.e. main goals and strategies are developed in a parent company and transformed to other countries with respect to the situation on the market.
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Analysis of CSR activities of T-Mobile Czech Republic, a.s.
Ježková, Ivana ; Mikeš, Jiří (advisor) ; Ladmanová, Monika (referee)
The Master's thesis deals with a question of corporate social responsibility. The thesis is divided into two main parts. The theoretical and methodological part explains main terms related to CSR, introduces important organizations oriented on CSR and describes standards of corporate social responsibility that can be followed. The first part is also supplemented with interesting data gained in public opinion research on the theme of CSR and its public perception. In the practical part, there are analyzed CSR strategies of two companies: T-Mobile Czech Republic, a.s. and IBM Czech Republic, spol. s r.o. Individual activities are classified into three basic pillars of corporate social responsibility. Approaches of these two companies are compared and in the conclusion of the thesis there are recommended steps to make corporate social responsibility of the two companies more effective.
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Analysis of corporate social responsibility of ING
Marvanová, Zuzana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Thesis contains basic informations and definitions of CSR, its history, contemporary activities and main advantages as well as disadvantages. Except that are described possibilities of implementation, measurement and evaluation of it in a company. The second part is concerned with the attitude of ING to corporate social responsibility globally as well as in Czech republic. At the end is a short questionnaire.
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Corporate responsibility as a part of company strategy
Pavelčíková, Katarína ; Dušková, Iva (advisor) ; Soukupová, Jana (referee)
The main topic of thesis is the issue of corporate social responsibility, which gradually acquires new fans and so is gaining importance. The first part aims to describe the basic characteristics of the concept and then clarifying the procedure for the incorporation of social responsibility to the main business strategy. Latest part of the theoretical part points to need to distinguish from the concept of corporate philanthropy and Public Relations. The practical part of the thesis describes long-term strategy of Nike, Inc., which own activities manage not only meet the requirements of all stakeholders, the company but the promotion of own business and the industry in which the enterprise operates. The author wants to point out in the thesis that implementing corporate social responsibility into the strategic plan can help every company to gain competitive advantage and support the community, which is part of.
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Transnational corporations and their social responsibility
Janda, Jan ; Jiránková, Martina (advisor) ; Procházková Ilinitchi, Cristina (referee)
Transnational corporations have become economic superpowers and their number is still increasing. Their influence is undeniable. Their activities penetrate into all corners of society, including the social and environmental area. However, their impact is not always perceived in a positive way. This bachelor thesis deals with the regulation of companies whose activities have crossed their homeland borders and its aim is to describe the change in behaviour of transnational corporations and reveal their real reason for being socially responsible.
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Analysis of energy-saving campaigns in the Czech Republic
Rudolfová, Jana ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee)
This bachelor thesis analyzes energy-saving campaigns, which have taken place so far or are taking place at the moment in the Czech Republic. The thesis is focused only on the campaigns of the four largest energy companies in the Czech Republic, namely ČEZ, RWE, E.ON and PRE. The aim of this thesis is to describe particular ways and tools of marketing communication, which energy companies use for their energy-saving campaigns and through a questionnaire survey to find out what attitude Czech people have towards the issue of energy savings, whether there is an awareness of the existence of energy-saving campaigns in Czech society and whether Czech people are interested in information regarding this issue and also interested in this type of campaigns. The thesis is divided into two parts -- theoretical and practical. The theoretical part is focused on the explanation of marketing terms and companies' social responsibility terms, related to the topic of this thesis, which are very helpful for final understanding of the practical part. The practical part describes reasons for creating energy-saving campaigns, the situation in the market of electricity and natural gas and offers analysis of selected energy-saving campaigns. The practical part also includes the aforementioned survey.
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Communication Model of Local Nonprofit Project
Těhlová, Milada ; Hucková, Barbara (advisor) ; Hanzlík, Jan (referee)
Bachelor's thesis "Communication Model of Local Nonprofit Project Festival One World Benešov 2011" is focused on theory of communication model that involves analysis, targets, target groups, strategy, tactics and evaluation and consequent application of theoretical model on local nonprofit festival type project. In the theoretical part, the formation of communication model is depicted. The part concerned with corporate social responsibility and fundraising is detached and scrutinized more closely. One of the chapters is also devoted to sponsoring. Furthermore, the thesis describes the human rights documentary film festival One World, its specifics and the manner of functioning in the relationship towards the regional festivals, which take place within the frame of One World. Regional festival One World Benešov 2011 is inspected in more detail. The practical part concerns itself with employing the theoretical model on the regional festival One World Benešov 2011. The issues discussed involve assessment of practical application of communication model and overview of advices and recommendations for festival year 2012.
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