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Aging population in the Czech republic, a good opportunity?
Novák, Vladimír ; Szabová, Lucia (advisor) ; Kotýnková, Magdalena (referee)
The question of how to increase the involvement of elderly people in the labour force is a highly debated issue nowadays in the Czech Republic. Due to more frequent health restrictions, lower qualification and lower labour productivity older people belong into a risk group for which it is increasingly difficult to obtain employment. This problem may, moreover, continue to grow in the future and thus its significance can reach grandiose proportions. Due to current demographic trends as well as gradual extension of the age limit for retirement, it is safe to say that in a few years there will be a huge group of older people in pre-retirement age on the labour market. To define a group of older workers more accurately I will focus on basic demographic indicators such as fertility, mortality, or age pyramid of population (i.e. tree of life) at the beginning of this thesis. In the next step I will characterize this group by using the forward projection. However, one should ask herself or himself a question whether this situation represents only a threat or whether it can be used as an opportunity as well. The main objective of my work is to analyze possibilities of the economic policy of the Czech Republic and the European Union support programs in their effort to give incentives to employers and stimulate work activities of older people.
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Evaluation of employee involvement in CSR activities of ČEZ, a.s.
Akšteinová, Michaela ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee)
The Master Thesis deals with an evaluation of employee involvement in social responsible activities of CEZ Group, primarily in its employee volunteering program. The aim of this thesis is besides the evaluation itself, also a comparison of employee volunteering programs with its competitors RWE and E.ON and a proposal for possible improvements of existing approaches. The theoretical part gives definitions of basic terms such as Corporate Social Responsibility, corporate philanthropy and volunteering and possibilities of employee involvement in corporate social responsible activities. The analytical part describes social pillar of Corporate Social Responsibility in ČEZ Group and involvement of its employees into these activities, focusing on corporate philanthropy and volunteering. The description of similar activities within CSR run by the competitors follows. Based on results of (questionnaire) research the evaluation of employee volunteering programs in these companies is processed and some possibilities for improvement of present CSR processes in ČEZ Group are outlined.
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Trends in corporate IS - Green IT
Vojtková, Erika ; Basl, Josef (advisor) ; Gála, Libor (referee)
The theme of this thesis is one of the latest trends in IT -- Green IT. For companies implementation of green IT means not only acknowledging its responsibility towards society and environment, but also substantial financial benefits and improved public perception of their business. There are several motivations for companies to go green. Green IT initiatives are increasingly supported by the legislation and various standards. Different procedures and approaches to help companies in their transformation are developing as well. The objectives of this thesis include the identification of key players, the benefits and barriers to green IT, and new opportunities. The aim of this thesis is to bring a comprehensive view of the green IT trend and provide enough quality information to obtain an overall view of the green IT trend and a possible basis for deeper interest in the subject. Another objective is to analyze the frameworks used for the implementation of green IT initiatives in organizations. The achievement is approached through research and analysis, and information available in the literature, published reports and websites dealing with green IT were used. Thesis contribution lies particularly in analysis of green IT frameworks, within which there was evaluated their interests in terms of green IT waves, green IT objectives, their use in the process of implementation green IT solutions, their locus and other attributes.
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Current Trends in Corporate Social Responsibility
Šimčíková, Eunika ; Zamykalová, Miroslava (advisor) ; Pencová, Barbora (referee)
The aim of the thesis is to identify current trends in the field of Corporate Social Responsibility (CSR). The theoretical part of the paper deals with the evolution of CSR, the basic conceptual approaches, motivation of companies to adopt responsibile business pracitices, and the dominant global trends. The practical part assesses the relevance of CSR trends for one of the world's largest companies - General Electric.
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Analysis of Job Satisfaction of Employees with Sokolovská uhelná
Hrušková, Michaela ; Bedrnová, Eva (advisor) ; Hubinková, Zuzana (referee)
This thesis aims to get to know the current level of job satisfaction of employees of coal mining company Sokolovská uhelná. Theoretical part of this thesis is based on a relevant literature and focused on stimulation, job satisfaction and factors that influence the current job. The analysis was realized by a questionnaire, which was applied to a representative sample of employees. The analysis was aimed to the general relationship between employees and the company, as well as the satisfaction with the organization of work, labor environment, supervisor work, possibilities for educated and skilled employees, remuneration, interpersonal relationships and social program. The obtained results are processed, and precautions for possible improvements leading to increase the level of job satisfaction of employees are formulated on the basis of their proposal.
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Aid to developing countries and the role of commercial communications
Kopecká, Monika ; Mikeš, Jiří (advisor) ; Žižková, Zuzana (referee)
The developing world presents many questions which are explored by different scientific disciplines and fields in an effort to find sustainable solutions to problems that are defined in the MDGs. Even the marketing and commercial communications brings many creative and effective solutions in order to help achieve these goals. The primary aim of this thesis is to identify the different types of development assistance provided by various subjects of our society, to characterize the market from the perspective of developing marketing strategies and to analyze the potential of selected tools of commercial communications in creating sustainable solutions to development problems. Communication for Development which is based on global partnership has the potential to accelerate the achievement of term and measurable development goals and presented work tries to demonstrate it through many examples.
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Corporate Social Responsibility. Case Study
Efthymiadis, Šárka ; Zadražilová, Dana (advisor) ; Matysová, Kamila (referee)
The work is divided into two parts. The first part describes corporate social responsibility from a theoretical point of view. It includes different views on CSR, stakeholders, and deals with the impact of financial crisis on a number of CSR projects. The case study deals with social responsibility at Nike.It describes the different areas where Nike socially responsible business is conducted. Here I also describe the impact of the global financial crisis on the number of implemented CSR projects. Both theoretical and practical part of the work describe CSR reporting in detail.
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Corporate Social Responsibilty (CSR) in Danone
Petroniová, Lucia ; Halík, Jaroslav (advisor) ; Formánková, Petra (referee)
This thesis deals with theme Corporate Social Responsibility (CSR). Theoretical part provides a comprehensive view of CSR. After the initial definitions of CSR work continues with the historical overview of CSR performance, the benefits of implementing CSR activities, explains the concept of "stakeholders", stresses the importance of communication of CSR activities and finishes with perception of social responsibility by individuals and companies. The practical part introduces specific international company, Danone. This part presents Danone CSR projects on the global and local level and analyses the perceptions of CSR activities of Danone by company employees. The final part summarizes achieved knowledges while writing thesis and fulfillment of the objectives of the thesis.
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