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Proposal of Methodology of Monitoring of Employees
Klimeš, Roman ; Krbková, Lenka (referee) ; Pokorný, Jiří (advisor)
My thesis will serve as a monitoring tool for the management of an educational division in company BooK s.r.o.. This monitoring will consist in setting up a new form of monitoring feedback mechanism with help of a made-to-measure web application created by me. The feedback check will reflect the customer’s satisfaction with services provided by this company as well as the evaluation of employees concerned. Creation of this new form of feedback was requested directly by the company management of BooK s.r.o. and the implementation and using itself will bring benefits the company primarily in automatization of the monitoring process and time factor. At the same time this application will serve as a tool for evaluation of satisfaction of the customers whose opinions are crucial for the company’s success and improvement of the standard of the provided services which will result in increasing the company’s competitiveness.
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Importance and use of marketing tools
Hájková, Kateřina ; Kratinová, Kateřina (referee) ; Dohnal, Radek (advisor)
This diploma thesis has several objectives. The first one is to analyse current situation of ABC s.r.o. in relation to marketing tools used by this company. The second objective is to compare mentioned tools with marketing tools used by a smaller enterprise. Other aims of this thesis are analysis of the use of marketing tools and analysis of their impact on consumers (customers) while using method of questionnaire (survey). The work is divided into two parts – theoretical and practical. Theoretical part explains essence of marketing, its evolution, basic principles and terms. Some of these methods are practically used in the second part of the work while analysing the situation of the company. The last part of the work includes marketing plan which should support company’s strategy and an evaluation of its impact on the cash flows of the enterprise and their effective use in marketing.
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Smart City Brno - Researches
Witassek, Pavel ; Kula, Michal (referee) ; Nosko, Svetozár (advisor)
The goal of this thesis is to create the solution for the City of Brno, which will enable the collection of ideas and information about individual areas from the inhabitants of the city. The provided implementation is composed from two parts, the first one is the server with the API interface and the second one is the web application with the map. The mental map is used for the records of the opinions of the inhabitants of the City of Brno, where the responders mark the points. The City of Brno gets the feedback from its citizens and more important, the city gets the possibility to define its own survey and the city does not have to use costly solutions, which would anyway have to be adopted to the city needs.
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THE ARCHEOLOGICAL MUSEUM - REBUILDING OF ST.HYPPOLITS AREAL IN ZNOJMO
Šikula, Martin ; Plášil, Jiří (referee) ; Boháč, Ivo (advisor)
The aim of the diploma thesis was to design new campus at Hradiste St. Hyppolita in Znojmo. At present, a part of this area is owned by the Foundation of St. Hyppolita, which is an organization engaged in archaeological research in this area. Thus, the main idea was to create a new campus, which should be used not only for research, but also for the presentation of the discovered artifacts and, last but not least, as a popular tourist activity. Furthemore, it was required that the new campus completes the existing urban structure of the village and creates new conditions for the its development, which is considered as out of order and economically disadvantageous territory now. The result was overall redevelopment of the part of village. There were placed the objects such the museum, the research institute, the Foundation's headquarters and the commercial accommodation with catering possibility. Urban design responds to the current and the historical context and thanks to the involvement of many significant green elements, there was created a quiet public place too.
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Marketing Research of Customer Satisfaction
Kopřiva, Vojtěch ; Hiršová, Dagmar (referee) ; Koleňák, Jiří (advisor)
Bachelor´s thesis is concerned with research of customer satisfaction of 7points, s.r.o. Company. The theoretical part contains an explanation of basic concepts, fundamental techniques and process of marketing research. The practical part includes an analysis of customer satisfaction of the chosen company. The result of this work is a proposal for increasing current customer satisfaction level on the basis of the analysis.
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Jaroslavice – place in the landscape
Mrlinová, Lucie ; Veselá, Markéta (referee) ; Foretník, Jan (advisor)
South Moravia has a good quality soil. Changing climatic conditions and an unhealthy human approach result in drought and soil erosion. Soil, like our nutritionist, is very rare. Therefore, in my work I deal with the proposal of a research institute for soil protection, which I place on the site of a former manor court in Jaroslavice. The Institute consists of three buildings that define a common yard. The location of the complex complies with the direct connection to the adjacent experimental field. Jaroslavice, as a municipality in the warmest and driest area in the Czech Republic, is ideal for research.
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Marketing Mix of a Company
Hlaváčová, Natálie ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The bachelor thesis deals with the marketing mix of retail with homesteader’s supplies in the town of Bzenec. The theoretical part of the bachelor thesis is focused on the issues of marketing, marketing management, marketing mix, microenvironment and marketing research. The analytical part is focused on analysis of the existing marketing mix, analysis of microenvironment and questionnaire investigation. The analytical part is followed by the design part, in which changes to the marketing mix are proposed based on analyses, which should lead to greater customer satisfaction and business prosperity.
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Marketing of Real Estate Agencies
Svoboda, Robert ; Milichovský, František (referee) ; Mráček, Pavel (advisor)
The Diploma thesis describes marketing of the real estate agencies. Theoretical part is focused on marketing and real estate agencies. It also provides advices in marketing for model real estate agency. Practical part is focused on analyzing selected options by using WSA method. Then I tried to find out which option has the best rating.
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