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Proposal of the Company's Marketing Mix
Jelínková, Soňa ; Schüller, David (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis deals with a marketing mix of a specific company. In the first part, there is a theoretical base needed for understanding the process. The second part analyses the current situation in the overall business environment. As a result of the research, there is a third part of the diploma thesis suggesting improvements in specific parts of the marketing mix.
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Analysis of Customers Satisfaction in Selected Company Using Mystery Shopping
Šrámková, Tereza ; Imramovská, Michaela (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on the method of marketing research called mystery shopping. The thesis describes the types of services, customer satisfaction, communication with the customer, marketing research and the mystery shopping and why it is good to use this method. There are also listed and described mystery shopping techniques, who and where they are used. The practical part deals with the analysis of the mystery shopping data that is performed in the selected company. Based on their quality, the data are subjected to a critical analysis and, depending on the results found, recommendations are given on how to avoid or prevent future weaknesses.
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The Importance and the design of evaluation research on information management
Šidlichovská, Zuzana ; Basl, Josef (advisor) ; Sklenák, Vilém (referee) ; Škyřík, Petr (referee)
Univerzita Karlova v Praze Filozofická fakulta Ústav informačních studií a knihovnictví Informační věda PhDr. Zuzana Šidlichovská Význam a design evaluačního výzkumu v oblasti managementu informačních služeb řízení informačních aktivit a toků v organizacích ze sektoru soukromých bezpečnostních služeb The importance and the design of evaluation research on information management management of information activities and flows in private security service organization Abstrakt dizertační práce v angličtině Vedoucí práce: Prof. Ing. Josef Basl, CSc. Praha 2015 3 Abstrakt dizertační práce v angličtině In the first part, the dissertation describes the importance and the design of evaluation research on information management at small and medium-sized enterprises in the area of private security services. Secondly, it provides a general mapping of current evaluation practices trends from all over the world as well as from the Czech Republic. Thirdly, the dissertation depicts the main characteristics of evaluation and evaluation research methodology focused on the target group of small and medium-sized enterprises in private security service sector. The main goal of the dissertation project is to map and discuss the current importance of evaluation research on information management. Its main output is to explore an...
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Vybrané aspekty kvality činnosti bankovní pobočkové sítě
Vykoukalová, Nela
This bachelor thesis deals with assessing qualitative aspects of the branch net-work, building societies, namely the quality of the front office staff, who is largely involved in its activities. The aim of this thesis is to evaluate qualitative aspects of the activities of selected building societies branches operating on the Czech bank-ing market in terms of the quality of their front office staff using mystery shop-ping marketing tool with the focus on the quality of their front office staff. Based on the research investigations results all building societies are provided with rec-ommendations to remove identified weaknesses. There were also conducted three separate research surveys of financial intermediaries to extend The empir-ical part of the bachelor thesis.
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Vliv nákupního prostředí v prodejnách second hand na rozhodování spotřebitele
Krulová, Petra
The diploma thesis deals with the identification of the important factors of the shopping environment that influence the consumers during their purchase. In the theoretical part, literature in relation with the retail, merchandising and shop-ping environment is discussed. To obtain the data, an industry analysis in the Czech Republic and a mystery shopping in the selected second hand shops were executed. A quantitative survey was supplemented by a qualitative survey that was processed in a form of controlled interviews. The results from the acquired data were used as recommendations for the second hand shops owners and a concrete plan including changes in a calculation has been developed for Bellitex s.r.o.
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Mystery guest jako nástroj řízení kvality v podniku služeb
Přikrylová, Michaela
Přikrylová, M. Mystery guest as a tool for quality management in services. Diploma thesis. Brno: Mendel University, 2017. The thesis focuses on the issue of quality management tools and techniques while marketing research called mystery guest or mystery shopping as well. The work is divided into two parts, of which the theoretical part is focused on explaining the issues in marketing services and practical part subsequently deals with the application of lessons learned and their use in quality control services, specifically in the enterprise providing wellness services
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Návrh strategie pro zvýšení návštěvnosti pobočky České pojišťovny v IBC centru v Brně
Joštová, Adéla
Joštová, A., Proposal of strategy for increasing the attendance of the Czech insurance company branch office located in the IBC center in Brno. Bachelor thesis. Brno: Mendel University, 2019. The Bachelor thesis focuses on a suggestion of the strategy which will help to increase the attendance of the Czech insurance company branch office located in the IBC center in Brno. There were done two marketing researches and mystery shopping in the branch offices of the competitors in order to analyse the current situation. Based on the information from researches were analysed internal environment, external environment and SWOT analysis defining strong parts, weak parts, opportunities and threats. These bases were used for the proposal of the strategy which was calculated to find out its profitability.
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Business plan
Kodeš, Jakub ; Nedomová, Lenka (referee) ; Veselý, Josef (advisor)
Master's thesis was made due to a lack of culture in sales to final customers. The aim of emerging company is to highlight in these gaps and deliver customer solutions, which affects all processes in the company. Ultimately bringing to our customers improved communication with consumers, enhancing the prestige of the company and increase sales.
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