Original title: The 8th Qualitative and Quantitative Methods in Libraries: International Conference (QQML 2016)
Authors: Tvrdá, Pavlína
Document type: Travel reports
Conference/Event: 8th International Conference on Qualitative and Quantitative Methods in Libraries, London (GB), 2016-05-24 / 2016-05-27
Year: 2016
Language: cze
Abstract: Pavlína Tvrdá aktivně prezentovala výsledky testování služeb metodou Mystery Shoppingu v příspěvku připraveném společně s Alenou Pavelovou a Janou Orlovou: "Reimagining academic library user experience: Using mystery shopping to inform service decisionmaking at the Czech National Library of Technology."
Keywords: information services; mystery shopping; qualitative analysis; SWOT analysis; informační služby; kvalitativní analýza; mystery shopping; SWOT analýza
Rights: This work is protected under the Copyright Act No. 121/2000 Coll.; License: Creative Commons Attribution-NonCommercial-NoDerivs 4.0

Institution: National Library of Technology (web)

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