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The identity construction of teenage girls in internet media and magazines
Nováková, Petra ; Klabíková Rábová, Tereza (advisor) ; Baslarová, Iva (referee)
Diploma thesis "The Identity Construction of Teenage Girls in Internet Media and Magazines" deals with media texts which are being addressed to teenage girls; with a special attention to three significant media types of this area of concern. These are represented by the magazine Bravo Girl!, the blog dominikamyslivcova.cz and the website jenproholky.cz. The aim of the thesis is to describe and analyze these texts in detail; e.g. in the areas which are characteristic for them and could represent an element of high importance in the process of constructing the living reality of their recipients. The thesis also assumes how media could participate on their identity construction; their recognized values, opinions, thinking and lifestyle. Not only the thesis is concerned with the production of these specific texts and their features, it also focuses on the character of the interaction these media initiate towards the audience. It also tends to describe the receptive process the members of audience perform and how they react back, towards the media. To fulfill this goal, the pragmalinguistic analysis of the language features and communication strategies was used. Also the semiotic analysis was chosen, to the description of the structures of meaning, myths and ideologies within the texts. As a conclusion,...
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Medial image of homeless people in selected Czech media
Košťálová, Veronika ; Fišerová, Sylvie (advisor) ; Francová, Pavla (referee)
The bachelor thesis "Media Image of Homeless People in Selected Czech Media" deals with the construction of the media image of homelessness in daily newspapers MF Dnes and Hospodářské noviny. The examined period is from 1st December 2011 to 30th November 2012. The aim of this work is to analyze and interpret the relations between particular media contents that are related to the phenomenon of homelessness. The bachelor thesis focuses on possible differences between the analyzed newspapers as well. This work also attempts to compare the media image of homeless people and the outputs of public opinion research. The methodological approach to media image interpretation is the semiotic analysis. According to the analysis results, there is no specific way (neither positive nor negative) of presenting the homeless people that would predominate in the selected newspapers. The differences were not even detected within the individual newspapers. However, Hospodářské noviny are discussing this issue far less than MF Dnes. This might be caused by the large number of regional news that MF Dnes provides every day, while Hospodářské noviny are more focused on the business and economy issues. The results of public opinion surveys revealed mostly negative attitude to homeless people, these findings were also...
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Construction of Media Reality during Mirek Topolánek's Resignation Period
Renovica, Vera ; Šoltys, Otakar (advisor) ; Nečas, Vlastimil (referee)
The thesis Construction of Media Reality during Mirek Topolánek's Resignation Period analyses a total of 294 instances of media output published or broadcast between 20th March and 1st April 2010 and dealing with Mirek Topolanek's resignation from his positions within the ODS in the context of his statements for LUI Magazine. The interview dealt with the Jewish faith, homosexual orientation or the voters of the ČSSD. The theoretical part of the thesis elucidates themes related to the construction of reality as described by Peter L. Berger and Thomas Luckmann, media routines, which can contribute to this phenomenon, and the creation of myth according to Roland Barthes. The research part of the thesis uses the propositions of Critical Discourse Analysis with an emphasis on Critical Linguistics, to isolate discourses, which were used to establish a connection between Topolánek's statements for LUI Magazine and his exit from the ODS and politics in general. A partial analysis also notices how the linguistic tools of tabloid and non-tabloid media were brought closer together. Finally, the Semiotic Analysis focuses on the caricatures of Mirek Topolánek and identifies myths which served as a basis for perceiving his image and the possibility of his further political career.
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A comparison of news reports and the preparation of a regionalpublic television broadcast in the Czech republic and Poland
Bilanová, Joanna ; Šoltys, Otakar (advisor) ; Hanzal, Jaromír (referee)
News service is an important aspect of the journalistic aktivity. I tis main goal is to inform the public about actualities. Even though the news service is subject to strict regulations, we can observe substantial differences between the programs of different TV channels and also between broadcasting in different countries. My work consists of an investigation into the differences in broadcasting in two bordering countries - the Czech Republic and Poland. This essay primarily focuses on the comparison of the major local broadcasting channels Události v regionech ČT Ostrava and Aktualności TVP Katowice. I am mainly concerned about the differences in production of individual news, beginning with the choice - making as to what news to include, through the production of the news, and finishing with the final broadcasting. My research question is: Are there any differences between local broadcasting of these two channels? The main method of investigation employed in this essay is a semiotic analysis together with a quantitative analysis and interviews.
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The media image of the Czech team at the World Para Ice Hockey Championships in Ostrava 2019
Borková, Iveta ; Macková, Veronika (advisor) ; Chladová, Marta (referee)
The thesis focuses on the research event, the World Para Ice Hockey Championships, which took place in 2019 in Ostrava, and on its media representation in online news media (Aktuálně.cz, iDnes.cz, Deník.cz and iSport.cz), in live broadcasts of ČT sport and in the TV reportage Machři from the 168 hodin TV programme. The basic theoretical concept of the thesis is the media representation of reality and the semiotic perception of the construction of reality on the general level and on the level of sport discourse and the discourse of sport of athlethes with disabilities. The thesis also briefly discusses the context of sport of athlethes with disabilities and para ice hockey in the Czech Republic. The qualitative research method is a semiotic analysis based primarily on the semiotics of Roland Barthes. The main research question asks what was the media image of the Czech para ice hockey team during the aforementioned event, and is answered through subsidiary research questions that focus on the media image of spectator attendance, on narrativisation and narratives, that the media told in relation to the championship, on modern myths, on the semiotic construction of stereotypes, their reinforcement, breaking down or creation, and on the difference in these media constructions between written and...
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Content analysis of chain e-mails related to presidential candidates
Tunová, Zuzana ; Jirků, Jan (advisor) ; Cebe, Jan (referee)
This thesis aims to provide analysis of chain emails during the second direct presidential election in the Czech Republic. The main goal of this work is to set out a semiotic analysis in order to provide detailed research of emails related to both candidates Miloš Zeman and Jiří Drahoš. The chain emails usually using a specific linguistic terms and persuasive procedures. Therefore, the attention will be paid mainly to linguistic and persuasive procedures which are identified. In order to examine the phenomenon the theoretical framework will be based on several key words and terms such as: chain emails, disinformation, hoax, semiotics, etc. Aforementioned, this work is aiming to provide a detailed overview of chain mails. In order to address the topic, I will approach the political background within the media context to present solid foundational analysis, which will conduct disinformation topics.
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Interdisciplinary connection of Art and Media Education. ICT as a support tool in Art Education.
Meira da Rocha, Zdeňka ; Raudenský, Martin (advisor) ; Novotná, Magdalena (referee) ; Jirák, Jan (referee)
Zdeňka Meira da Rocha: Interdisciplinary connection of Art and Media Education. ICT as a support tool in Art Education. Abstract This PhD thesis reflects the requirements for changes in education related to the current needs of digitization of all areas of society. On the structure of newly required skills the emphasis is put on the ability to work with information and digital technologies, the development of critical thinking, creativity and the capability to solve problems. The presented PhD thesis considers above mentioned issue from the position of visual and media studies which penetrate into education through the educational field of Art education and the cross-curricular topic of media education. Its aim is to map the intersections of art and Media education on a theoretical and curricular level and to examine the conditions of their interconnection in educational practice. The main means of fulfilling this goal: (1) study of curricular documents (2) qualitative- quantitative questionnaire survey of the current situation in practice, (3) qualitative method of action research which aimed to map appropriate ways (strategies, forms and methods) Art education at upper secondary schools. The research findings are supplemented by interviews with upper secondary school teachers who connect Art and Media...
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Visuality of gender performativity in the films of Xavier Dolan
Vlach, Martin ; Baslarová, Iva (advisor) ; Kolářová, Kateřina (referee)
The aim of this diploma thesis is to explore the way how the gender performativity is portrayed in Xavier Dolan's films. The theoretical part of the thesis first deals with the definition and theoretical grounding of gender performativity from the perspective of several authors, mainly Judith Butler. This part of the thesis will detailly introduce the concepts of gender performativity, which will be necessary for the analysis of the studied films. The theoretical part also presents the queer theory and the related chapter devoted to queer film, which would also include Dolan's work. Lastly, this part also includes a chapter devoted to the concept of mise-en-scène. The methodological part introduces the method of semiotic analysis and introduces the synopsis of the studied films. The analytical part of the work presents its own semiotic analysis of the examined films. The aim of the analytical part is to find out how Dolan works with gender performativity in his films and how it is visually portrayed.
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"We Will Not Let Our Republic Be Disrupted!" - Third Resistance in The Czechoslovak Media
Dordová, Alžběta ; Groman, Martin (advisor) ; Knapík, Jiří (referee)
This thesis is focused on the topic of media use in a system of a communist totality. It provides an analysis of presentation of selected characters directly or indirectly involved in activities of the anti-communist, so called third resistance, in the Czechoslovak press media of that era. By using the interpretation of results of semiotic analysis of selected news and publicistic articles the author of the thesis attempts to answer the research questions and confirm or disconfirm the hypothesis that communist press media used the above mentioned cases particularly for the promotion of the official ideology. Political and medial contexts as well as brief life-stories of the chosen third resistance representatives are outlined in the theoretical part of the thesis, while the analysis with the interpretation of its results are discussed in the practical part. The conclusion of the analysis confirms that the communist press media associated those representatives with predominantly negative connotations and that the meanings of all the selected articles were strongly affected by propagandistic elements.
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