National Repository of Grey Literature 15 records found  1 - 10next  jump to record: Search took 0.01 seconds. 
Domestication of TV news
Fišerová, Sylvie ; Reifová, Irena (advisor) ; Bendová, Helena (referee)
The rigorous thesis deals with the question of how and why are the evening news used in the family environment. It approaches this topic from the perspective of auditorial approach of cultural studies, takes for granted the existence of autonomous active audience. It informs about the key studies of social use of media, e.g. the typology of social use or role of gender in the attitude to media, and it deals with the question of relation of children and media. Further part of work is devoted to the news, its characteristics and the possible social use of this format by specific members of the family.These concepts are consequently used as tools for the research itself. The research of social use of the evenenig news is carried out with the help of qualitative grounded theory. In the empirical part the author arrives to the following conclusions: the main motivation for watching news is informative use, though at the same time it is used as a coulisse to other activities, most often bathing children and preparing or eating dinner. The most widespreaded type of watching news might be described as "monitoring", when television news viewing is secondary to some other primary activity. Viewers in this mode watch the broadcast just enough to keep up with what is happening on the screen. Evening news is not much...
Senior people as a target group of lifestyle magazines
Mannová, Denisa ; Vojtěchovská, Martina (advisor) ; Fišerová, Sylvie (referee)
Univerzita Karlova v Praze Fakulta sociálních věd Institu komunikačních studií a žurnalistiky Denisa Mannová Diplomová práce Senioři jako cílová skupina lifestylových časopisů (Seniors as the target group of lifestyle magazines) Abstract This thesis deals with seniors' view on the magazines market and tries to find out whether seniors know about magazines which are produced for them. Apart from that, the thesis analyses a sample of four magazines focused on seniors: Generace, Revue 50plus, Vital plus, Magazín 55+ (or Magazín Plus), year 2010. In order to understand the subject matter of this thesis, the first chapter deals with definitions and their interpretation. The first subchapter discusses the term "age" or "oldness" as well as the current status of seniors in our society. The second subchapter defines the term "lifestyle magazine". The following chapter is dedicated to the media market, specifically to the area of printed periodicals. It introduces the most widely read magazines on the Czech market, discusses periodicals focused on seniors in the Czech Republic (whether printed or electronic) and, marginally, also mentions magazines focused on senior published in other countries. The third chapter deals with advertising, evaluates the relationship between advertisers and the abovementioned magazines....
Medial image of homeless people in selected Czech media
Košťálová, Veronika ; Fišerová, Sylvie (advisor) ; Francová, Pavla (referee)
The bachelor thesis "Media Image of Homeless People in Selected Czech Media" deals with the construction of the media image of homelessness in daily newspapers MF Dnes and Hospodářské noviny. The examined period is from 1st December 2011 to 30th November 2012. The aim of this work is to analyze and interpret the relations between particular media contents that are related to the phenomenon of homelessness. The bachelor thesis focuses on possible differences between the analyzed newspapers as well. This work also attempts to compare the media image of homeless people and the outputs of public opinion research. The methodological approach to media image interpretation is the semiotic analysis. According to the analysis results, there is no specific way (neither positive nor negative) of presenting the homeless people that would predominate in the selected newspapers. The differences were not even detected within the individual newspapers. However, Hospodářské noviny are discussing this issue far less than MF Dnes. This might be caused by the large number of regional news that MF Dnes provides every day, while Hospodářské noviny are more focused on the business and economy issues. The results of public opinion surveys revealed mostly negative attitude to homeless people, these findings were also...
Domestication of Television News: Everyday Social Use of Television News in the Contemporary Family Environment
Fišerová, Sylvie ; Reifová, Irena (advisor) ; Jungová, Eliška (referee)
The diploma thesis called "Domestication of Television News: Everyday Social Use of Television News in the Contemporary Family Environment" deals with the question of how and why are the evening news used in the family environment. It approaches this topic from the perspective of auditorial approach of cultural studies, takes for granted the existence of autonomous active audience. It informs about the key studies of social use of media, e.g. the typology of social use or role of gender in the attitude to media, and it deals with the question of relation of children and media. Further part of work is devoted to the news, its characteristics and the possible social use of this format by specific members of the family.These concepts are consequently used as tools for the research itself. The research of social use of the evenenig news is carried out with the help of qualitative grounded theory. In the empirical part the author arrives to the following conclusions: the main motivation for watching news is informative use, though at the same time it is used as a coulisse to other activities, most often bathing children and preparing or eating dinner. The most widespreaded type of watching news might be described as "monitoring", when television news viewing is secondary to some other primary activity....
Generation Y as an Alternative Music Audience and the Role of New Media in the Creation of Community and Taste
Masná, Zuzana ; Švelch, Jaroslav (advisor) ; Fišerová, Sylvie (referee)
The thesis examines how have the habits of music users changed after they had become internet users. The goal of the thesis is to put some light on the relation of part of the generation Y to the new media A method of deduction is used based on the theory of hypothesis which is subsequently evaluated by the audience (generation Y) of alternative music (surveyed years of birth 1984-1991). In the first chapter the generation Y is defined according to some of foreign authors' theories and then put in the context of the Czech environment. A technology background and possible influences on the behaviour of the music users of this generation is described. The second chapter describes transformation of the music industry from the late 90's till now which has been happening thanks to the new possibility to distribute various content on the Internet. I focus in particular on the peer-to-peer networks. By explaining the development of this matter I prepare a basis for a better understanding to both respondents' behaviour and their attitudes to illegal music downloads. I also touch upon the new media's role in the taste formation and the change of relationship between a performer and a music fan. The third chapter considers Internet to be the communication platform of the generation Y. It gives such a hypothesis that...
Medial image of homeless people in selected Czech media
Košťálová, Veronika ; Fišerová, Sylvie (advisor) ; Francová, Pavla (referee)
The bachelor thesis "Media Image of Homeless People in Selected Czech Media" deals with the construction of the media image of homelessness in daily newspapers MF Dnes and Hospodářské noviny. The examined period is from 1st December 2011 to 30th November 2012. The aim of this work is to analyze and interpret the relations between particular media contents that are related to the phenomenon of homelessness. The bachelor thesis focuses on possible differences between the analyzed newspapers as well. This work also attempts to compare the media image of homeless people and the outputs of public opinion research. The methodological approach to media image interpretation is the semiotic analysis. According to the analysis results, there is no specific way (neither positive nor negative) of presenting the homeless people that would predominate in the selected newspapers. The differences were not even detected within the individual newspapers. However, Hospodářské noviny are discussing this issue far less than MF Dnes. This might be caused by the large number of regional news that MF Dnes provides every day, while Hospodářské noviny are more focused on the business and economy issues. The results of public opinion surveys revealed mostly negative attitude to homeless people, these findings were also...
Image of social network Facebook in Czech printed media between 2007 and 2009
Špičák, Jakub ; Švelch, Jaroslav (advisor) ; Fišerová, Sylvie (referee)
A purpose of this thesis is to offer a view into media reflection of social network Facebook. In its "theoretical" part, the thesis offers structured sets of information about this phenomenon, such as its creation, history, current, and possible future uses. It also refers to usage of Facebook for broadcasting of "citizen journalism", as well as to possible threads of using this social site, mainly connected to privacy and personal data leaching. In its "practical" part, the thesis analysis selected daily newspaper and magazines, using both quantitative and qualitative methods, to offer media reflection of Facebook in the period specified.
Social networks in the lives of teenagers
Zíka, Vojtěch ; Wolák, Radim (advisor) ; Fišerová, Sylvie (referee)
The main aim of this bachelor thesis is to discover what role the SNS (Social Network Sites) and the Internet play in lives of today's teenagers. Primarily, how much time this age group devotes to those phenomenons mentioned above, what importance it assignes to them and what attitude teenagers, their parents and teachers assume to risks bound to life in an online world. The theoretical framework of the thesis is based on, apart from setting this topic into the historical context of the evolution of the Internet and SNS, most importantly on the work of danah boyd, Sonia Livingstone and Zeynep Tufekci. There are, among others, distinguished the types of SNS, analysed the reasons for using the SNS, described the most frequent risks associated with use of the Internet, but also clarified some of the rumours and myths usualy connected with the online world. Moreover, in the theoretical part I introduce the actual deviding of SNS according to the extent of anonymity of the users of Anonymous SNS, Quasi-Anonymous SNS and Non-Anonymous SNS. This deviding is based on the application of internal institutions according to Stefan Voigt in the Internet environment. The research part, based on a quantitative survey (n=543), analyses the situation of the Czech teenagers studying at secondary grammar schools in...
The use of media in leisure time of children from 9 to 15 years old
Břicháčková, Petra ; Wolák, Radim (advisor) ; Fišerová, Sylvie (referee)
The thesis discusses the possibilities of using mass media, especially print (magazines and newspapers), radio, television and the internet- in leisure time of children ages 9 to 15 years. The aim of this thesis is to highlight the appropriate ways to use the media, positive and negative effects of some media (television, the internet) and ways to solve exccesive use of these media. The first chapter is focused on definition of basic terms- children ages 9 to 15 years, media, leisure time. The second chapter discusses the possibilities, ways and problems of usage of leisure time by children. The third chapter focused on the relationship between media and children. I point out the adverse effects of media on children. Then I deal with the various type of media (print, radio, television, the internet). I analyze their relationship to children, the ways of their usage by children and options that they offer to children. I also highlight the negative effects of some media on children (television,the internet). I try to outline appropriate preventive solutions excessive and inappropriate usage of these media. The thesis also includes a short research dealing with the relationship between children and the media.
Woman's web sites
Bartková, Soňa ; Osvaldová, Barbora (advisor) ; Fišerová, Sylvie (referee)
Bachelor thesis deals with women's websites in the Czech Republic. Several chapters are devoted to the history of the Internet and websites in the Czech Republic, the Internet as a mass and communication medium and the psychology of Internet users. The thesis is primarily devoted to mapping the Czech websites aimed at girls and women. For each website it examines the operators, founding year, average daily number of real users and the time that users spend at website. The thesis also deals with topics and its division at websites, connectedness with social networks, websites desing, when users of the websites can publish their own contributions and how they can communicate with the websites. The aim of the thesis is to evaluate the most popular women's websites, most dedicated topics and characterize the type of women who use women websites.

National Repository of Grey Literature : 15 records found   1 - 10next  jump to record:
See also: similar author names
3 FIŠEROVÁ, Simona
1 Fišerová, Světlana
6 Fišerová, Šárka
Interested in being notified about new results for this query?
Subscribe to the RSS feed.