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Influence of Quality Management on the czech business domain
Procházková, Jitka ; Vostrovská, Zdenka (advisor) ; Plášková, Alena (referee)
The aim of this thesis is to map out the situation with recent experience of czech firms with implementation of quality management system in the form of international standard ISO 9001 and confirm or disprove the hypothesis that the implementation of quality management has a positive impact for the company's economy and improves it's effectiveness. The theoretical part is devoted to the definition of quality management system and to the reason why companies implement this system and what benefits this system has. The practical part of this dissertation is devoted to the realization of questionnaire's survey between chosen companies which have implemented ISO 9001. This survey should discover benefits and costs of certification and the change of performance index of the firms.
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The Consumer Protection and The Foodstuff Labelling
Janovská, Lucie ; Kořánová, Helena (advisor) ; Hůlová, Marie (referee)
This work is focused on consumer protection especially on food labelling. It shows which information is required on packaging to indicate and the work also explains the data.Also questionnaire survey was conducted, which was used to determine consumer interest in the information presented and their use. The practical part of this work consists of evaluation research.
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Analysis of the Consumers' Behaviour in Selected Store in the Town of Orlová
Hovorková, Lucie ; Cimler, Petr (advisor) ; Filipová, Vladimíra (referee)
The thesis deals with competitive environment and analyses shopping behaviour of the customers in the Coop Tip store in the town of Orlová. First part describes the retail network of the city and also the store itself. Then is the attention paid to the comparsion with its biggest competitor through the prices of consumer basket.In the main part follows the analysis of consumers'behaviour itself on the basis of data obtained by the polling in the store. And finally there are proposed some marketing recommendations on the grounds of the analysis's results.
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French Paul on the market of the Czech Republic: enter, operation and other expansion possibilities of this chain of cafés and bakeries
Girmanová, Eva ; Postler, Milan (advisor) ; Pelantová, Dita (referee)
The bachelor thesis is dealing with the position of the French chain of cafés and bakeries Paul on the market of the Czech Republic. Its target is analysis of the present position on the local market and survey of the expansion possibilities into other places in the capital city and eventually into other cities in the republic. The part of the target is also the survey on the satisfactory of customers, which was realized with the use of questionnaire. The main resource of information was personal experience and the results of the questionnaire. The thesis is divided into theoretical and practical part. The outcome of the survey in the practical part is the satisfactory ratio and suggestions which could heighten its level.
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Particular aspects of internationalization of SMEs
Stibořík, Pavel ; Černohlávková, Eva (advisor) ; Čajka, Radek (referee)
This thesis deals with some aspects of internationalization of small and medium enterprises (SMEs) in present globalized world. The goal of this thesis is to analyze the causes, forms and entry barriers for SMEs from the Czech Republic expanding to international markets. This is facilitated by own survey. The survey with questionnaire covering 20 questions was conducted among almost a thousand SMEs. Basic characteristics of SMEs as well as internationalization and enterprise support is mentioned in the thesis. The part is also devoted to the impacts of current economic crisis on SMEs. Survey results are included in the final part of this thesis.
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Customer loyalty of retail firm - Billa
Dančevská, Ráchel ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
The bachelor thesis results from marketing, which includes customer loyalty and consumer typology. Then the thesis is concerned with a marketing research and a proper creation of a questionnaire for this research. The practical part of the thesis introduces the retail company Billa and presents the results from field research, which was focused on finding of customer loyalty of the Billa's customers.
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Does marketing research have important role in operation and decision-making of the touroperator?
Rehúšová, Alexandra ; Lechnýřová, Zuzana (advisor) ; Indrová, Jarmila (referee)
The thesis is divided into two main parts -- theoretical and practical. In theoretical part are characterized touroperators and their operation and typology. Following chapters are dedicated to marketing research and its characteristic including reasons for its realization and particular steps of marketing research process, types and forms of marketing research with detailed characteristic of qualitative and quantitative research. Next chapters discuss information in marketing research and their sources, realization and operating of marketing research. In practical part are summarized answers given by respondents within qualitative research that were about the importance of marketing research in operation and decision-making of the touroperator. The results of research are stated at the end of each subchapter.
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Analysis of the satisfaction of employees of Telecommunication Company
Kůstková, Jana ; Bedrnová, Eva (advisor) ; Surynek, Alois (referee)
Thesis is focused on issues of employee satisfaction. The aim was to identify and assess the level of employee satisfaction from the business department of Telecommunication Company, to detect factors that influence satisfaction and then to propose measures that would help improve the status quo. The work is divided into three parts. Firstly there are given the objective of work, the conditions for research, a working hypothesis and methods of solution. Than follows theoretical background examination of the satisfaction of working. It deals with the job satisfaction, motivation and their relationship and the factors affecting them. Empirical part is devoted to brief the characteristics of company and the respondents. The analysis includes a description and assessment of information obtained through electronic questionnaire ends by measures to improve the current state.
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The analysis of consumer behaviour and buying terms in the town of Kutná Hora
Šťastná, Věra ; Cimler, Petr (advisor) ; Turnerová, Lenka (referee)
The bachelor thesis analyses consumer behaviour and buying terms in the town of Kutná Hora. The thesis deals with the situation in retail in the area of groceries. In the introduction the theme of the thesis is presented, the aim of the thesis is determined and the hypotheses are set. The town of Kutná Hora and its surroundings are characterised in the first chapter. The description of commercial facilities in the town follows then. Retail units of larger size are presented more closely. In the third chapter the results of the realized questionnaire are interpreted. The outputs of the questionnaire are summarized and analysed in the conclusion and the set hypotheses are evaluated at the same time.
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Analysis of nonsmoking restaurants in Prague
Proksch, Jan ; Písař, Pavel (advisor) ; Loužek, Marek (referee)
This baccalaureate thesis tries to grasp the ingoing wave of nonsmoking restaurants and similar nonsmoking entities in Prague. It aims to find the possibility of nonsmoking enterprise to profit on common market and its attraction of customers. On the other hand this thesis deals with the potentiality of lessening of customers and profits of nonsmoking restaurants, pubs and bars after introduction of smoking prohibiting laws and rules. These data are obtained from questionnaires. The theoretical part focuses on polemic about the necessity of state regulation, especially in the area of protection of nonsmokers in restaurants. Further it deals with the importance of customer with his relationship to the restaurant and state. This work tries to solve the question if the state does not derogate too much the ownership rights in his battle against smoking and if the health issue in this context is not inferior.
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